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    Account Supervisor, Digital Influencer Specialist - New York, United States - De Vries Inc

    De Vries Inc
    De Vries Inc New York, United States

    4 weeks ago

    Default job background
    Full time
    Description

    DeVries is a mid-sized, culture-first communications agency that combines the fast-moving, client-centric culture of a boutique with a global footprint across three regions: North America, Europe and Asia. With our HQ in New York City, our locations include Beijing, Berlin, Hong Kong, Los Angeles, London, Shanghai, Singapore and Taipei. We are dedicated to decoding culture to unlock sustained, meaningful influence for brands.

    The Account Supervisor, Influencer Marketing Specialist has command of the digital media + influencer landscape, experience in digital strategy + content creation, client services + account management experience, and has a finger-on-the-pulse of consumer and pop-culture/societal trends that affect consumer behavior.

    • Become a key member of the agency's influencer team, participating in new business opportunities and identifying new trends, POVs, and thought leadership related to the industry
    • Develop comprehensive influencer strategies across industries, verticals, and brand programs to drive client success
    • Recommend the optimal influencer approach relevant to a client's program objectives, including demonstrating how the influencers you recommend align with a client's target audience
    • Regularly identify and vet new and up-and-coming influencers for current-, future-, short- and long-term programs
    • Create meaningful relationships with online influencers to deliver above-and-beyond content and engagement for clients
    • Negotiate influencer contracts, with guidance from legal and leadership to deliver solid ROI for clients
    • Ensure all influencer efforts, both paid and organic, meet client and FTC guidelines
    • Develop recap reports upon campaign execution that measure performance, outline key takeaways and evaluate overall value
    • Integrate paid, owned, and earned influencer tactics into a larger cohesive digital and media strategy
    • Identify creative ways to break through with influencers through earned tactics
    • Work with our analytics team to report on results that align to the customer journey and deliver insights and learnings
    Education: Bachelor's Degree

    Professional experience:
    • 5+ years' experience at a digital, advertising, media or PR agency, and a deep understanding of social media and digital marketing, specifically developing and executing influencer programs
    • Deep understanding of social media and digital marketing, specifically influencer strategy
    • Passion for uncovering the latest digital marketing and social media platforms and tools
    • Excellent verbal, written, presentation and problem-solving skills
    • Strong organizational skills and detail-oriented
    • Existing relationships with influencer networks, individual influencers, and influencer agents
    • In-depth knowledge of working in paid influencer programs including influencer identification, management, and measurement tools
    • Experience creating and executing paid/organic social and digital influencer campaigns
    • Ability to execute and measure multifaceted campaigns, applying analytics to assess results and provide insights
    • Experience executing brand-level social media strategies and the ability to communicate them with complete digital fluency
    • Ability to integrate campaign elements across earned, owned, and paid media
    • Highly adaptable with the ability to shift priorities in real time to meet client needs
    Salary: $85,000-$105,000

    DeVries has included the base salary or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: actual ranges for current or former employees in the role; market considerations; budgetary considerations; as well as a candidate's background, relevant experience, and qualifications.

    DeVries is proud to be an Equal Opportunity/Affirmative Action employer. DeVries recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

    We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
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