-
Vice President, Global Brand Marketing
3 weeks ago
VF Corporation Greensboro, United StatesWho We Are: · Kontoor Brands, Inc. (KTB) is the parent company of Wrangler, Lee and Rock & Republic, with owned manufacturing facilities in Mexico and Nicaragua. Kontoor also owns and operates over 140 retail stores across the globe. Our global company employs more than 15,000 p ...
-
Vice President, Global Brand Marketing
3 weeks ago
Kontoor Brands Greensboro, United StatesWho We Are: · Kontoor Brands, Inc. (KTB) is the parent company of Wrangler, Lee and Rock & Republic, with owned manufacturing facilities in Mexico and Nicaragua. Kontoor also owns and operates over 140 retail stores across the globe. Our global company employs more than 15,000 pe ...
-
Vice President, Global Brand Marketing
3 weeks ago
Kontoor Brands Greensboro, United StatesWho We Are: · Kontoor Brands, Inc. (KTB) is the parent company of Wrangler, Lee and Rock & Republic, with owned manufacturing facilities in Mexico and Nicaragua. Kontoor also owns and operates over 140 retail stores across the globe. Our global company employs more than 15,000 p ...
-
Employer Branding Intern
3 weeks ago
apexanalytix Greensboro, United StatesThe Employer Brand Intern position involves supporting the HR and marketing teams across various projects related to employer branding, recruitment branding and related efforts. This includes assisting with social media management and creating recruitment campaigns. · POSITION D ...
-
Marketing Director
3 weeks ago
Dallison Bayes Greensboro, United StatesThis is a super opportunity to design, build and grow the marketing business with an established, yet rapidly expanding international business. · My client is a global manufacturing group dedicated to advanced industrial mobility and energy storage solutions. Well established, o ...
-
Marketing Manager
14 hours ago
Gold's Gym Greensboro, United StatesPosition: Marketing Manager · Overview · Gold's Gym is on the lookout for a dynamic and experienced Marketing Manager to join our rapidly growing team. As a Marketing Manager, you will play a pivotal role in developing, implementing, and managing marketing campaigns that elevat ...
-
Fungicide Product Marketing Lead
14 hours ago
Syngenta Group Greensboro, United StatesCompany Description · As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all - while minimizing the use of land and other agricultural inputs. · Syngenta Crop Protection keeps plants safe ...
-
Finance / Accounting Intern - Summer 2024
3 weeks ago
Centric Brands Inc. Greensboro, United StatesAbout Us: · SUMMER 2024 INTERNSHIP PROGRAM · Centric Brands is a global leading lifestyle brand collective that operates a portfolio of 100+ licensed and owned brands. Centric Brands has unparalleled expertise in product design, development and sourcing, retail and digital comm ...
-
Customer Service Intern
2 weeks ago
Centric Brands Inc. Greensboro, United StatesAbout Us: · SUMMER 2024 INTERNSHIP PROGRAM · Centric Brands is a global leading lifestyle brand collective that operates a portfolio of 100+ licensed and owned brands. Centric Brands has unparalleled expertise in product design, development and sourcing, retail and digital comm ...
-
Social Media Content Coordinator- Lee
3 weeks ago
Kontoor Brands Greensboro, United StatesWho We Are: · Kontoor Brands, Inc. (KTB) is the parent company of Wrangler, Lee and Rock & Republic, with owned manufacturing facilities in Mexico and Nicaragua. Kontoor also owns and operates over 140 retail stores across the globe. Our global company employs more than 15,000 p ...
-
Digital Marketing Project Manager
1 week ago
Market America Greensboro, United StatesMarket America , a Global Product Brokerage and Internet Marketing company that specializes in One-to-One Marketing, is seeking an experienced Digital Marketing Project Manager to augment our Marketing Team. · Position Summary: · The Digital Marketing Project Manager will be re ...
-
Sales and Marketing Coordinator
2 weeks ago
NorthPoint Search Group Inc Greensboro, United StatesOur client, located in Greensboro, NC, s seeking a Sales and Marketing Coordinator to join their team. · This position reports to to the CEO, the Sales and Marketing Coordinator is responsible for developing and implementing strategic marketing plans to promote the overall brand ...
-
Marketing and Communications Director
2 weeks ago
The Y (YMCA) Greensboro, United StatesResponsible for flexibility and effective project management are key to this position where multiple tasks and deadlines are the norm. · Job Description · The Marketing and Communications Director is responsible for the creation and execution of our association marketing strateg ...
-
Marketing And Communications Director
2 weeks ago
YMCA Greensboro, United StatesResponsible for flexibility and effective project management are key to this position where multiple tasks and deadlines are the norm. · Job Description · The Marketing and Communications Director is responsible for the creation and execution of our association marketing strate ...
-
Social Media Marketing Internship
3 weeks ago
Go Forth Marketing Greensboro, United States InternshipSHIPWe are Go Forth Marketing, one of the fastest-growing marketing agencies in the North Carolina Triad. We are a creative, effective, and fun agency that values its employees, client-partners, and growth opportunities We currently have an opening for a summer internship as a social ...
-
Urban Insite Greensboro, United States**Category:** Media Journalism Newspaper **Position/Title:** Media Sales Consultant CPG/Shopper Marketing **Details:** Current employees and contingent workers click to apply and search by the Job Posting Title. **Job Summary:** We are seeking a Rockstar sales lead who loves to s ...
-
National Account Manager
3 weeks ago
Tanger Factory Outlet Greensboro, United StatesWe consider People first and believe true success can only be achieved when it is experienced by our shoppers, retailers, and team members alike.That's not a tagline, those are our Core Company Values, written by our People, for our People. With sites across North America, our di ...
-
Event Coordinator
2 weeks ago
Market America Greensboro, United StatesMarket America, a Global Product Brokerage and Internet Marketing company that specializes in One-to-One Marketing, is seeking an experienced Events Coordinator for our Events and Travel Team. · Position Summary · Plans regional, national, or international conventions, employee ...
-
National Account Manager
3 weeks ago
Tanger Factory Outlet Greensboro, United StatesWe consider People first and believe true success can only be achieved when it is experienced by our shoppers, retailers, and team members alike.That's not a tagline, those are our Core Company Values, written by our People, for our People. · With sites across North America, our ...
-
Marketing Coordinator
14 hours ago
The Fresh Market Greensboro, United StatesThe Fresh Market & You:: · Our mission is to make everyday eating extraordinary for our guests. We create a warm, welcoming, memorable experience with exceptional, personal service. Were looking for a new team member who strives for excellence and brings positive energy, commitm ...
Vice President, Global Brand Marketing - Greensboro, United States - Kontoor Brands, Inc.
Description
Who We Are:
Kontoor Brands, Inc.
(KTB) is the parent company of Wrangler, Lee and Rock & Republic, with owned manufacturing facilities in Mexico and Nicaragua.
Kontoor also owns and operates over 140 retail stores across the globe.Our global company employs more than 15,000 people in 65 countries, with world headquarters in Greensboro, North Carolina, and regional headquarters in Geneva and Hong Kong.
Job Posting:
VP Global Brand Marketing - Wrangler
We are looking to add a proven global leader with ability to create and manage breakthrough marketing strategies and initiatives, that deliver step-change in growth, while meeting annual revenue and profitability goals through increasing brand equity.
Leads global brand vision, strategy, marketing asset management, global agency relationship, execution, brand health, demand creation, consumer engagement across channels, and marketing talent development.
Key Responsibilities:
Responsible for global Brand vision, strategy, DNA, brand book, brand playbooks, , marketing assets supporting desired brand experience
Responsible for Brand global 360 toolkits that deliver step-change growth in the regions
Deliver creative Strategy and global creative direction
Identifying and developing global platforms and big brand stories
Manage brand health goals & actions and MROI
Build multi-dimensional, integrated demand creation efforts that integrate transactional and experiential, social and paid and earned marketing tools to deliver on revenue and profit goals
Support consumer acquisition and engagement across channels
Drive Go To Market marketing calendar and integrated marketing plan with a heavy lean to digital investment and growth.
Drive consistent brand approach that heightens opportunities for relevance.
Unify brand and product demand creation: Must balance need for seasonal product marketing that drives sell-thru and ongoing efforts to build brand love
Design and execute Social Media and Influencer Strategy in partnership with regions
Campaign strategy, creative briefs and global asset creation for desired consumer experiences of brand with Design and other stakeholders.
Own and manage global agency relationships
Own Budget management and allocation, MROI effectiveness and efficiency, investment management, media spending optimization
Responsible for Marketing resourcing and talent management ensuring talent arena is maximized by supporting employee professional growth and continuously reviews and succession plans to avoid gaps in key positions
Lead/manage global team across region
Skills for Success:
Proven Brand Growth Step-Change:
demonstrated history of bringing in more and more consumers while out-smarting competition by creating marketing programs with breakthrough impact and persuasiveness
Markets at the speed of culture:
breaks through the clutter by driving brand heat across all medium from digital to print to stores. Comes up with new ways to collaborate and seed brands. Lives in and knows how to impact the digital world.
Demonstrated Change Agent:
who combines analytical & creative horsepower to cut to the core of issues and develop creative solutions
Thorough knowledge of quantitative and qualitative consumer research, agency research to support decisions and to align others
Proven leader, coach and mentor who can drive change and innovation
Exceptional Storyteller :
who is a clear communicator that can engage, move and convince others in a fresh and impactful manner, cutting through complexity to tell a simple, compelling narrative
Ravenous appetite to learn more . Highly empathic and authentic team player who enjoys new concepts, contributes to idea development and is an enthusiastic learner and seeks out relevant trends, culture and human behavior sciences that can impact the business
Passion for Results :
Sets high goals for personal and group accomplishment; uses measurement methods to monitor progress toward goals; tenaciously works to meet or exceed goals while deriving satisfaction from that achievement and continuous improvement.
Has strong commercial mind-set to impact results.Demonstrated Leadership :
High EQ who's engaged, empathetic, coach & hands-on team player. Naturally connects / builds relationships. Exceptionally astute in picking up and responding to unexpected situations and staying on top of matters without being shaken.
High integrity for values:
- acts with candor, kindness and humility. Capable influencer & collaborator who builds trust & credibility across the matrix (brand, regions, functions) and with Senior Leadership while challenging the status quo.
Values Diversity :
Works effectively with diverse cultures, interpersonal styles, abilities, motivations, or backgrounds; making the most effective use of the capabilities, and ideas of all
Resilience:
The ability to persevere in the face of challenges, and exhibit a steadfast resolve and relentless commitment to higher standards, which commands respect from followers
Global & External Mind-Set :
Sensitivity and awareness of social and cultural differences to build diverse and inclusive teams. Proven experience in US, China is a benefit.
Passionate about Kontoor :
Passionate about brands that celebrate their heritage & forge a new tomorrow. Passionate about apparel / retail / consumer / brand-driven businesses.
Experience/Education:
Years of Related Professional Experience:
years
Educational/Position Requirements:
Bachelor's Degree and MBA
Why Kontoor Brands?
At Kontoor, we offer a comprehensive benefit package to fit your lifestyle and our benefits are crafted with the same care as our products.
Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family's needs - now and in the future.
We offer resources to support your physical, emotional, social and financial wellbeing, plus benefits like discounts on our apparel.Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays and tuition reimbursement.
Our Kontoor D&I Mission
At Kontoor, we believe that D&I is a key enabler to a culture that empowers us to work with passion and confidence, shaping our brand and future.
Create a global workforce of high-performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents
Ensure an equitable environment that attracts & promotes diverse workforce
Foster inclusivity, ensuring employees feel they can bring their whole selves to work
#J-18808-Ljbffr
&v=024){kind=logo}
