Fungicide Product Marketing Lead - Greensboro, United States - Syngenta Group

Syngenta Group Greensboro, United States

2 weeks ago

Description

Company Description

As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all - while minimizing the use of land and other agricultural inputs.

Syngenta Crop Protection keeps plants safe from planting to harvesting. From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases as well as droughts and floods, heat and cold.

Syngenta Crop Protection is headquartered in Switzerland.

Job Description

We invite you to help us shape the future of agriculture. At Syngenta, we believe every employee has a role to play in safely feeding the world and taking care of our planet. To support that opportunity, Syngenta's Commercial Team is currently seeking a Fungicide Product Marketing Lead in Greensboro, NC.

As the Fungicide Product Marketing Lead, you will develop strategies and provide leadership to maximize the lifetime profitability of products within the Syngenta Fungicide portfolio. You will ensure all US Commercial Units receive excellent brands that are well-designed, properly positioned and efficiently supplied for incorporation into customer offers. Additionally, you will develop launch plans and go-to-market strategies for new products and formulations entering the portfolio in the future.

Accountabilities:

Develop product and portfolio strategies for assigned active ingredients and/or markets from development or acquisition through the entire life-cycle.
Lead development of assigned 5-year Product Plans defining portfolio evolution, product launches, product positioning, marketing and go-to-market direction, pricing strategy, range management and short- and mid-term guidance to Commercial Units and Support Functions.
Lead assigned North America Portfolio Strategy Teams (PSTs) ensuring buy-in and full support from all functional groups to drive implementation of 5-year plans.
Ownership of the brand pricing strategies; provide guidance on discount use and programs; ensure pricing consistency across Commercial Units.
Develop in-season marketing tactics to manage sales and profitability of assigned brands and collaborate with Commercial Units on getting buy-in, approval and implementation.
Create and maintain excellent brands and brand awareness by providing clear product positioning, directing advertising & promotion, and maintaining brand consistency across Commercial Units, markets and offers.
In collaboration with Technical Product Leads, define product development plans and priorities and work with Development Functions and Global Marketing to secure prioritization, resourcing, and timely delivery of development efforts.
Develop, manage, and implement Product Life-cycle Management strategy and actions in collaboration with Global Assets.
Collaboration with planning team, Commercial Units and Production & Supply to ensure high quality forecasting and timely supply to minimize lost sales and maximize ability to take advantage of demand upside opportunities.

Qualifications

Required:

A minimum of Bachelor's degree (preferably in Marketing, Communications, Business, and/or related field).
A minimum of 5 years of marketing an/dor sales experience (Agricultural industry or similar field preferred).
All applicants must be able to work in the US without sponsorship from Syngenta.

Preferred:

Excellent Understanding of market dynamics and competitive environment.
Excellent communication and presentation skills.
Experience influencing direct and indirect cross functional relationships, including those on a global level.
Demonstrated effective track record in people, process, and project management.
Possession of deep and broad crop and product knowledge.
Excellent knowledge of marketing principles - positioning, market & financial analysis, communications.
Experience effectively utilizing segmentation to drive marketing priorities.

Additional Information

What We Offer:

A culture that celebrates diversity & inclusion, promotes professional development, and strives for a work-life balance that supports the team members. Offers flexible work options to support your work and personal needs.
Full Benefit Package (Medical, Dental & Vision) that starts your first day.
401k plan with company match, Profit Sharing & Retirement Savings Contribution.
Paid Vacation, Paid Holidays, Maternity and Paternity Leave, Education Assistance, Wellness Programs, Corporate Discounts, among other benefits.

Syngenta has been ranked as a top employer by Science Journal.
Learn more about our team and our mission here:

Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.

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