Digital Marketing and Social Media Specialist - Oregon, United States - Uog

Uog Oregon, United States

1 week ago

Description

Digital Marketing and Social Media Specialist

Please see Special Instructions for more details.

HOW
TOAPPLY:

All applicants must submit an online job application through the UOG's online employment portal system at and upload supporting documents with their application.

For further information, please call

For technical assistance or inquiries in completing the application, please contact Eliza Soriano at
Position Information
Position Title
Position Title

Digital Marketing and Social Media Specialist
Posting Number
Posting Number

057-24
Full or Part Time
Full or Part Time

Full Time
Work Schedule
Monday to Friday, 8:00am to 5:00pm
Position End Date
Salary Range
UGPP /M-01 $49,731.00 –

UGPP /M-09 $66,171.00 Per Annum
Job Description Summary

NATURE

OF

WORK:

The Digital Marketing and Social Media Specialist manages institutional digital marketing projects and plays a leading role in the development and implementation of digital marketing strategies.

The person in this position is innovative and passionate about current digital and social media trends and creating digital marketing campaigns.

This position manages institutional social media accounts, including Facebook, Twitter, Instagram, LinkedIn, and creates campaigns to target key stakeholders. This position works collaboratively with the MarCom team to support the marketing and communication goals of the institution. The Digital Marketing and Social Media Specialist reports to the Chief Marketing and Communications Officer.

CHARACTER

OF

DUTIES :
Develops and implements digital marketing and social media strategies in the areas of recruitment, retention, advancement, and engagement.

Works with the MarCom and Web Teams to set up and optimize targeted social media advertising and email campaign and creates conversion-optimized landing pages and lead capture forms to drive leads resulting in undergraduate and graduate enrollment.

Plans and executes all web, Search Engine Optimization ( SEO )/Search Engine Marketing ( SEM ), database marketing, email, social media, and display advertising campaigns.

Designs, builds, and maintains institutional social media presence. Maintains digital marketing and social media calendars and sets and achieves metric-driven goals that advance institutional priorities. Creates and manages content for social media, emails, and other forms of digital communication. Measures and reports performance of all digital marketing campaigns and assesses against goals ( ROI

and KPIs). Stays up to date on the latest digital marketing and social media trends and implements them in marketing campaigns. Brainstorms new and creative growth strategies. Plans, executes, and measures experiments and conversion tests. Collaborates with internal teams to create landing pages and optimize user experience. Measures competitive analysis and market research to help inform digital strategies.

Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points, instrument conversion points and optimize user funnels.

Collaborates with agencies and other vendor partners, evaluates emerging technologies. Creates and maintains an editorial calendar to deliver targeted content. Maintains consistent brand messaging across all social channels. Performs related duties as required.
Minimum Qualifications

MINIMUM

QUALIFICATIONS :

Bachelor's degree in Marketing, Communication, or Business.
Three (3) to Five (5) years of relevant experience in a marketing, communications, digital marketing, or a social media role.
Equivalent combination of relevant education and experience totaling in six (6) to eight (8) years in marketing, communications, business, or related field.
Proven experience using Customer Relationship Management ( CRM ) systems and marketing automation.
Digital Marketing Certifications including, but not limited to,

AMA , HubSpot, Google Ads, Meta, Salesforce.
Preferred Qualifications

PREFERRED

QUALIFICATIONS :

Graphic design and video production experience.
Experience in website content management systems such as ModernCampus, WordPress, and Drupal.

Minimum Knowledge, Abilities and Skills
KNOWLEDGE ,

ABILITIES ,

AND/OR

SKILLS :
Physical Requirements
None
Other Information

EDUCATION :
Applicants claiming degrees or credit hours are required to have an original or certified copy of the documents (e.g. transcripts, high school diploma or

GED
certification) accompany the application.

WORK

ELIGIBILITY :

Submission of completed job applications authorizes the University of Guam to seek and obtain information regarding the applicant's suitability for employment.

All factors which are job related may be investigated (e.g. previous employment, educational credentials, and criminal records).

All information obtained may be used to determine the applicant's eligibility for employment in accordance with equal employment opportunity guidelines.

In addition, the applicant releases previous employers and job-related sources from legal liability for the information provided.

Section 25103, Chapter 25, Title 10 of the Guam Code Annotated requires college or university employees to undergo a physical examination, to include a test for tuberculosis (skin or x-ray), prior to employment and at least annually thereafter.

A report of such examination must be conducted by a licensed physician within a state or territory of the United States and must be submitted upon request.

Federal law requires presentation of eligibility to work in the United States within seventy-two (72) hours of reporting for employment.

Specifically, 8

USC

1324A requires the employer to verify the identity and eligibility to work in the United States of all newly hired employees.

The University of Guam is required to comply with this law on a non-discriminatory basis.

If you are hired to fill a position within the University of Guam, you will be required to present valid documents to comply with the law.

POLICE

AND

COURT

CLEARANCE :

Pursuant to Public Law No and Executive Order No , applicants selected for a position are required to provide original police and court (Superior Court of Guam) clearances of no more than three (3) months old prior to commencement of employment.

Off-island applicants must obtain clearances from their place of residence. Applicants are responsible for fees associated with obtaining the clearances.

HOW

TO

APPLY :

All applicants must submit an online job application through the UOG's online employment portal system at and upload supporting documents with their application.

For further information, please call

THE

UNIVERSITY

OF

GUAM

IS AN

EQUAL

OPPORTUNITY

EMPLOYER

AND

PROVIDER :

The University of Guam complies with Public Law in reference to the provisions and requirements of the Americans with Disabilities Act.

Assistance in

EEO/ ADA

matters and inquiries concerning the application of Title IX and its implementing regulations may be referred to the University's Director,

EEO
and Title IX/ ADA

Coordinator, located at the

EEO/ ADA

Office, Dorm II, Iya Hami Hall, Room 104, Telephone No ;

TTY
; or to the Office of Civil Rights ( OCR ).
Job Open Date
Job Open Date

03/28/2024
Job Application Deadline
Open Until Filled

Yes
Special Instructions to Applicants

HOW

TO

APPLY :

All applicants must submit an online job application through the UOG's online employment portal system at and upload supporting documents with their application.

For further information, please call

For technical assistance or inquiries in completing the application, please contact Eliza Soriano at
Additional Information
Contact Information
For further inquiries, you may contact the University of Guam Human Resources Office at or email at
Application Process
Posting Specific Questions

Required fields are indicated with an asterisk (*).

Do you meet the following Minimum Qualifications as stated in the job announcement?
Bachelor's degree in Marketing, Communication, or Business.
Three (3) to Five (5) years of relevant experience in a marketing, communications, digital marketing, or a social media role.
Equivalent combination of relevant education and experience totaling in six (6) to eight (8) years in marketing, communications, business, or related field.
Proven experience using Customer Relationship Management (CRM) systems and marketing automation.
Digital Marketing Certifications including, but not limited to, AMA, HubSpot, Google Ads, Meta, Salesforce.

Yes
No

Do you meet the following Preferred Qualifications as stated in the job announcement?

Graphic design and video production experience.
Experience in website content management systems such as ModernCampus, WordPress, and Drupal. (Open Ended Question)

Required Documents

Bachelor's Transcript
Resume
Certification
Optional Documents

Past Published Works
Other

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