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    Marketing and Branding Specialist - Oregon, United States - Uog

    Uog
    Uog Oregon, United States

    5 days ago

    Default job background
    Description
    Please see Special Instructions for more details.


    HOW
    TOAPPLY:


    All applicants must submit an online job application through the UOG's online employment portal system at and upload supporting documents with their application.

    For further information, please call

    For technical assistance or inquiries in completing the application, please contact Eliza Soriano at
    Position Information
    Position Title
    Position Title

    Marketing and Branding Specialist
    Posting Number
    Posting Number

    056-24
    Full or Part Time
    Full or Part Time

    Full Time
    Work Schedule
    Monday to Friday, 8:00am to 5:00pm
    Position End Date
    Salary Range
    UGPP /M-01 $49,731.00 –

    UGPP /M-09 $66,171.00 Per Annum
    Job Description Summary

    NATURE

    OF


    WORK:


    The Marketing and Branding Specialist manages institutional marketing projects, plays a leading role in the development and implementation marketing and promotions strategies, and develops institutional marketing collateral such as Annual Reports, brochures, and digital content.

    This position works collaboratively with other team members in the creation and execution of strategies that support the brand development goals of the institution.

    The Marketing and Branding Specialist reports to the Chief Marketing and Communications Officer and may supervise freelancers and student interns.


    CHARACTER

    OF

    DUTIES :


    In collaboration with members of the MarCom team, the Marketing and Branding Specialist develops, produces, and implements marketing and branding projects in the areas of institutional visibility, advancement, student recruitment and retention, and brand identity.

    Engages with other University departments as a project manager for implementing marketing and communication strategies and creative production. Sources and designs promotional items, logo merchandise, and marketing materials. Engages external organizations for advertising sales, sponsorships, donations, and


    UOG
    programs. Conducts marketing and branding surveys.

    Conceptualizes, creates, and publishes daily content that enhances affinity for the University of Guam, shares stories of UOG's successes, builds meaningful connections, and encourages engagement.

    Monitors and evaluates social media and digital marketing trends, content strategy and engagement in higher education and other industries to identify new directions and methods to engage key audiences.

    Leads efforts to grow the brand affinity with


    UOG


    programs such as the Triton Store, Café Sirena, and other Auxiliary Enterprises programs through marketing promotions, product development and procurement, inventory, and retail partnerships.

    Manages the Triton Privileges program by maintaining relationships with external organizations, working with the web team for content updates, and continued promotion.

    Collaborates closely with Auxiliary Enterprises, Advancement, Enrollment Management, and other departments to strategically use web, digital advertising, and social media.

    Coordinates and supervises interns and freelancers. Performs other duties and special projects as assigned.
    Minimum Qualifications

    MINIMUM

    QUALIFICATIONS :

    • Bachelor's degree in Marketing, Communication, Journalism, or a related field.
    • Three (3) to Five (5) years of marketing and communications experience.
    • Equivalent combination of education and experience that demonstrates comprehensive knowledge of marketing promotions, digital marketing, and social media.
    • Graphic design and video production experience.
    Preferred Qualifications

    PREFERRED

    QUALIFICATIONS :

    • Digital Marketing Certifications such as
    AMA , Google, Meta, Salesforce, HubSpot, Google.

    • Experience working in higher education.
    Minimum Knowledge, Abilities and Skills
    KNOWLEDGE ,

    ABILITIES ,


    AND/OR


    SKILLS :
    Excellent oral and written communication skills. Excellent interpersonal skills, with the ability to collaborate effectively with other departments. Ability to work and develop relationships with external and internal organizations and individuals to meet marketing objectives. Strong sense of creativity, imagination, and innovation. Ability to prioritize and manage multiple projects at the same time. Forward thinking with the ability to adapt to new situations. Ability to conceptualize, manage, and execute marketing promotions strategies.

    Effective written and oral communication skills and the ability to make presentations to individuals and groups and to influence others towards a stated objective.

    Proficiency with Adobe Creative Cloud (Illustrator, Photoshop, InDesign) and Microsoft Office 365 (Word, Excel, PowerPoint). Experience in website content management systems such as ModernCampus, WordPress, and Drupal. Photography and videography skills including shooting and editing for distribution. Ability to work under deadlines with a high production of output.
    Physical Requirements
    None
    Other Information

    EDUCATION :
    Applicants claiming degrees or credit hours are required to have an original or certified copy of the documents (e.g. transcripts, high school diploma or


    GED
    certification) accompany the application.

    WORK

    ELIGIBILITY :


    Submission of completed job applications authorizes the University of Guam to seek and obtain information regarding the applicant's suitability for employment.

    All factors which are job related may be investigated (e.g. previous employment, educational credentials, and criminal records).

    All information obtained may be used to determine the applicant's eligibility for employment in accordance with equal employment opportunity guidelines.

    In addition, the applicant releases previous employers and job-related sources from legal liability for the information provided.


    Section 25103, Chapter 25, Title 10 of the Guam Code Annotated requires college or university employees to undergo a physical examination, to include a test for tuberculosis (skin or x-ray), prior to employment and at least annually thereafter.

    A report of such examination must be conducted by a licensed physician within a state or territory of the United States and must be submitted upon request.


    Federal law requires presentation of eligibility to work in the United States within seventy-two (72) hours of reporting for employment.

    Specifically, 8


    USC


    1324A requires the employer to verify the identity and eligibility to work in the United States of all newly hired employees.

    The University of Guam is required to comply with this law on a non-discriminatory basis.

    If you are hired to fill a position within the University of Guam, you will be required to present valid documents to comply with the law.


    POLICE

    AND

    COURT

    CLEARANCE :


    Pursuant to Public Law No and Executive Order No , applicants selected for a position are required to provide original police and court (Superior Court of Guam) clearances of no more than three (3) months old prior to commencement of employment.

    Off-island applicants must obtain clearances from their place of residence. Applicants are responsible for fees associated with obtaining the clearances.

    HOW

    TO

    APPLY :


    All applicants must submit an online job application through the UOG's online employment portal system at and upload supporting documents with their application.

    For further information, please call


    THE

    UNIVERSITY

    OF

    GUAM

    IS AN

    EQUAL

    OPPORTUNITY

    EMPLOYER

    AND

    PROVIDER :


    The University of Guam complies with Public Law in reference to the provisions and requirements of the Americans with Disabilities Act.

    Assistance in


    EEO/ ADA

    matters and inquiries concerning the application of Title IX and its implementing regulations may be referred to the University's Director,


    EEO
    and Title IX/ ADA

    Coordinator, located at the


    EEO/ ADA

    Office, Dorm II, Iya Hami Hall, Room 104, Telephone No ;


    TTY
    ; or to the Office of Civil Rights ( OCR ).
    Job Open Date
    Job Open Date

    03/28/2024
    Job Application Deadline
    Open Until Filled

    Yes
    Special Instructions to Applicants


    HOW

    TO

    APPLY :


    All applicants must submit an online job application through the UOG's online employment portal system at and upload supporting documents with their application.

    For further information, please call

    For technical assistance or inquiries in completing the application, please contact Eliza Soriano at
    Additional Information
    Contact Information
    For further inquiries, you may contact the University of Guam Human Resources Office at or email at
    Application Process
    Posting Specific Questions

    Required fields are indicated with an asterisk (*).

    • Do you meet the following Minimum Qualifications as stated in the job announcement?
    • Bachelor's degree in Marketing, Communication, Journalism, or a related field.
    • Three (3) to Five (5) years of marketing and communications experience.
    • Equivalent combination of education and experience that demonstrates comprehensive knowledge of marketing promotions, digital marketing, and social media.
    • Graphic design and video production experience.
    Yes
    No

    Do you meet the following Preferred Qualifications as stated in the job announcement?

    • Digital Marketing Certifications such as AMA, Google, Meta, Salesforce, HubSpot, Google.
    • Experience working in higher education. (Open Ended Question)
    Required Documents

    Bachelor's Transcript
    Resume
    Optional Documents

    Past Published Works
    Certification
    Other

    #J-18808-Ljbffr


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