- Develop and execute initiatives related to:
- Marketing activities across the full spectrum of digital, social, influencers, PR, sales channel
- Content strategies that provide additional value to our hardware products and grow user community
- Consumer-related product and selling initiatives – finding the right product-market fit
- Define regional Strategy, Target Consumer, and Positioning for the related business unit
- Manage Marketing campaigns for the BU and ensure proper ROI and future learnings
- Manage Marketing budget for the BU
- Strategize product roadmap and business growth opportunities
- 15+ years of overall career experience with emphasis in Marketing, Product Marketing or General Management
- A blend of large company + startup experience, and the ability to understand the benefits and challenges of each
- Experience in a matrixed organization
- An in-depth understanding of the customer journey as it relates to Marketing (Social, Digital, DTC)
- Background in consumer-related goods, consumer electronics, or small home appliances
- A proactive, hyper-aggressive (but in a kind way) approach – make suggestions and propose solutions
- Grit and determination
- A Strategist who is also excited to roll up his/her sleeves and execute on the strategies they create
- 100% covered Medical/Dental/Vision for employee AND spouse + dependents
- 401K with 4% employer match and immediate vesting
- Generous Sick + Vacation + Paid holidays
- Life Insurance
- Voluntary Life Insurance
- Disability Insurance
- Critical Illness Coverage
- Accident Insurance
- Healthcare FSA
- Dependent Care FSA
- Travel Assistance Program
- Employee Assistance Program (EAP)
- Gym/ Wellness Membership
- Pet Insurance
- Fully stocked kitchen
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Regional (BU) Business Unit Marketing Leader - Anaheim, United States - VeSync (US)
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Description
Regional (BU) Business Unit Marketing Leader
The Company
VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn't be surprised if you have one of our Levoit air purifiers in your living room, or a COSORI air fryer whipping up healthy and delicious meals for you every night.
We're a young and energetic company, that has achieved tremendous success, and we are constantly pushing boundaries. As we garner more industry attention – just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot – we are also growing and upleveling our team.
That brings us to you. When you join VeSync, you add to a community of smart and diligent humans who take ownership of their work, collaborate with teammates, and approach challenges with a spirit of learning.
If you're a driven self-starter, who is also down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.
Check out our other brands:
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The Opportunity:
As the Regional (BU) Business Unit Leader, your role is crucial, owning business results related to sales growth and contribution margin, consumer engagement and referral, as well as brand clarity. You will lead the BU to success in the omni-channel sales, consumer insights, and content arenas.
As a key member of the Leadership Team, you'll work closely with the regional General Manager, Functional Leads, and other senior business unit leaders on the product roadmap and business growth strategy, while rolling up your sleeves to ensure objectives are met (or exceeded)
What you will do at VeSync:
What you bring to the role:
Location: Orange County (Anaheim, CA). This is an onsite role based out of our Anaheim, CA office. Relocation considered for the right candidate.
Perks & Benefits:
