Jobs
>
Raleigh

    Director of Marketing - Raleigh, United States - Apogeebehavioralmedicine

    Apogeebehavioralmedicine
    Apogeebehavioralmedicine Raleigh, United States

    21 hours ago

    Default job background
    Description


    As the Marketing Director, your position plays a critical role in shaping and executing comprehensive marketing, branding, and communication strategies that resonate with our company's mission and vision.

    You will oversee the annual marketing budget, ensuring cost-effectiveness and a robust return on investment for all initiatives.

    Leading the creation of marketing materials across multiple platforms, collaborating with various departments, and managing a dynamic marketing team are key aspects of this role.

    Additionally, you will plan, execute, and monitor marketing campaigns across diverse channels, leveraging analytics tools to measure effectiveness and reporting results to executive leadership.

    Negotiating contracts with marketing vendors, representing the company at industry events, and ensuring brand alignment in all initiatives are integral to your responsibilities.

    Your expertise in SEO/SEM strategies and proactive crisis communication planning will contribute to maintaining a positive brand image during potential challenges.

    ABM Culture

    Responsibilities

    Strategic Development:

    Develop and implement comprehensive marketing, branding and communication strategies that align with our company's mission & vision, considering factors such as our target audience, the competitive landscape, and market trends.

    Perform analytics to determine the best new clinic expansion strategy for future growth.

    Budget Management:
    Oversee the annual marketing budget. Ensure all marketing initiatives are cost-effective and deliver a high return on investment.

    Content Creation:

    Lead the development of marketing materials across multiple platforms, including brochures, emails, social media content, website content, press releases, and other promotional materials, ensuring accuracy and consistency in messaging.


    Market Research:
    Monitor and analyze marketing trends within the healthcare industry, especially within behavioral health. Use this information to inform marketing strategies and stay ahead of competitors.

    Collaboration:

    Work closely with various departments, including sales, public relations, and product development teams, to align strategies and ensure cohesive interdepartmental messaging and goals.


    Team
    Leadership:
    Oversee the work of the marketing team, including marketing managers, assistants, and coordinators. Oversee the work of the graphic designers and website development. Provide guidance, feedback, and professional development opportunities for team members.

    Campaign Management:

    Plan, execute, and monitor marketing campaigns across various channels, including digital, PPC, email, social media, print, TV, radio, outdoor, SEO, direct mail, PR, and tradeshows.

    This includes coordinating campaign logistics, creating timelines, and ensuring each campaign aligns with our brand's image and message.

    Performance Tracking:
    Utilize analytics tools to measure the effectiveness of marketing campaigns. Regularly report results to executive leadership, providing clear insight into the effectiveness of marketing strategies and initiatives.

    Vendor Management:
    Negotiate contracts and manage relationships with marketing vendors and service providers.

    Public & Community Relations:
    Represent the company at industry events, conferences and local community events. Foster relationships with key industry influencers and members of the press.

    Brand Management:
    Ensure that all marketing initiatives align with the company's brand and mission. Regularly assess brand positioning and awareness, making strategic adjustments as necessary.

    SEO/SEM Strategies:
    Oversee the company's online presence, including website content, SEO/SEM strategies, and social media accounts. Ensure these platforms effectively reach our target audience and communicate our brand message.

    Crisis Management:
    Develop and implement crisis communication plans to manage the company's reputation and mitigate potential damage during a crisis.
    Qualifications

    Education:
    Bachelor's degree in Marketing, Business Administration, Communications, or a related field is required. A Master's degree in a related field, such as an MBA with a concentration in marketing, is strongly preferred.

    Experience:

    Minimum of 7-10 years of progressively responsible experience in marketing, with a proven track record of developing and implementing successful marketing strategies.

    Previous experience in the healthcare industry, particularly in behavioral health, is strongly preferred.

    Leadership:
    Demonstrated experience in managing a diverse team, with strong leadership and team-building skills. Ability to inspire and motivate team members to achieve their best work.

    Industry Knowledge:
    Excellent understanding of market research methods, data analysis, SEO/SEM, and marketing best practices in the healthcare industry. Familiarity with the latest trends, technologies, and methodologies in graphic design, web production, etc.

    Communication Skills:
    Exceptional communication and presentation skills, both written and verbal. Ability to effectively communicate marketing plans to a diverse group of stakeholders, including executives, team members, and external partners.

    Technical Proficiency:
    Proficiency in Microsoft Office Suite and familiar with marketing software and online applications (e.g. CRM tools, Google Analytics 4, Google Ads, Google Search Console, SEMrush, Moz, RankRanger, BrightLocal, Screaming Frog, Canva, WordPress, MailChimp, Campaign Monitor, Slack).

    Social Media Advertising:

    Proven experience in creating, managing, and optimizing paid social media campaigns across various platforms such as Facebook, Instagram, LinkedIn, and Twitter.

    Understanding of social media KPIs and ability to interpret campaign data to improve results and achieve marketing objectives.

    Analytical Skills:
    Strong ability to analyze market data and translate it into actionable marketing strategies. Experience with data analysis tools and performance metrics.

    Project Management:
    Excellent organizational and project management skills with the ability to multitask, prioritize, and manage time efficiently.

    Creativity:
    Innovative and creative thinker, with an ability to translate strategic thinking into compelling marketing programs.

    Interpersonal Skills:
    Strong interpersonal skills with an aptitude in building relationships with professionals of all organizational levels. Ability to work effectively with others, both internally and externally.

    Ethics:
    High level of integrity and professionalism. Understands the sensitive nature of working in the behavioral healthcare field and acts accordingly.

    #J-18808-Ljbffr
  • Driven Brands

    Director of Marketing

    44 minutes ago

    Driven Brands Raleigh, United States

    We invite you to join us at Driven Brands · Headquartered in Charlotte, NC, Driven Brands (NASDAQ: DRVN) is the largest automotive services company in North America, providing a range of consumer and commercial automotive needs, including paint, collision, glass, vehicle repair, ...

  • Waxing The City of Raleigh

    Marketing Director

    3 weeks ago

    Waxing The City of Raleigh Raleigh, United States

    Job Description · Job DescriptionBenefits:Bonus based on performance · Opportunity for advancement · Job description · Marketing Director Waxing The City Raleigh NC · Come be a part of something bigger and greater at Waxing The City Raleigh NC. Come help us grow our foot print ac ...

  • Greene Resources

    Marketing Director

    2 weeks ago

    Greene Resources Raleigh, NC, United States

    · Job Number: 47532 · Marketing Director · Job Description: · Our client, a national benefits brokerage firm with locations in the Carolinas, is looking for a Marketing Director to join their team This role will be responsible for setting up, implementing, and managing the ove ...

  • Alpha Home Caare Services Inc.

    Marketing Director

    3 weeks ago

    Alpha Home Caare Services Inc. Raleigh, United States

    Job Description · Job DescriptionOversee marketing for the Assisted Living communities with the company. Create a marketing plan for each facility to increase the census ongoing. Monitor and problem solve residents ledgers to ensure finances are received according to contract. · ...

  • Glen Raven

    Marketing Director

    4 weeks ago

    Glen Raven Raleigh, United States

    Sunbrella is recruiting for a Marketing Director over our Furnishings Business Unit. is a key leader on the Furnishings (Outdoor + Indoor) Business Unit Leadership Team and for the Sunbrella brand. This leader will guide the marketers in the Furnishings BU and collaborate with th ...

  • Liberty HomeCare

    Admissions/marketing Director

    2 weeks ago

    Liberty HomeCare Raleigh, United States

    Liberty Cares With Compassion At#Liberty Healthcare and Rehabilitation Services, we promote a challenging, but rewarding opportunity in a caring environment.# ASSISTED LIVING ADMISSIONS/MARKETING DIRECTOR Full Time Job Summary: Performs routine networking visits to physicians, ho ...

  • LibertyHealth System

    admissions/marketing director

    3 weeks ago

    LibertyHealth System Raleigh, United States

    Liberty Cares · With Compassion · At Liberty Healthcare and Rehabilitation Services, we promote a challenging, but rewarding opportunity in a caring environment. · ASSISTED LIVING ADMISSIONS/MARKETING DIRECTOR · Full Time · Job Summary: · Performs routine networking visits ...

  • Allergan

    Associate Director, Marketing

    11 hours ago

    Allergan Raleigh, United States

    Company Description · AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas ...

  • Attindas - US

    Associate Director, Marketing

    43 minutes ago

    Attindas - US Raleigh, United States

    · Position at Attindas - US · Attindas Hygiene Partners designs, manufactures, and markets absorbent hygiene products. The company sells adult incontinence and infant diapers, among other products, into the healthcare, retail, and direct-to-consumer channels under brands includ ...

  • Mediabistro

    Sr Director, Channel Marketing

    2 weeks ago

    Mediabistro Raleigh, United States

    Role Summary · RapidScale is the leading Managed Cloud Services Platform helping businesses simplify IT and unleash innovation. Our comprehensive set of private and public cloud solutions frees technology leaders from the grind of IT administration so they can develop solutions ...

  • Cox Enterprises

    Sr Director, Channel Marketing

    2 weeks ago

    Cox Enterprises Raleigh, United States Full time

    Job Description · Role Summary RapidScale is the leading Managed Cloud Services Platform helping businesses simplify IT and unleash innovation. Our comprehensive set of private and public cloud solutions frees technology leaders from the grind of IT administration so they can de ...

  • Q4

    Director, Growth Marketing

    2 days ago

    Q4 Raleigh, United States

    About Q4 · At Q4, we make an impact together, obsess over our customer, operate with integrity, and bring big ideas to life. · Q4 is the leading capital markets access platform that is transforming how issuers, investors, and the sell-side efficiently connect, communicate, and ...

  • SQRL

    Clinical Research Marketing Director

    1 week ago

    SQRL Raleigh, United States

    Highlights: · Full Remote · up to $125,000 salary with a 10% bonus · Lead a collaborative team of 5 marketers · Make a meaningful impact in clinical research and the future of medicine · Focus marketing on patient recruitment and engagement · The Company: · Our client is a fast g ...

  • Metric Geo

    Director of Marketing

    3 weeks ago

    Metric Geo Raleigh, United States

    A reputable home builder is looking to build their growing leadership team with an Executive level Marketing Director. This position with oversee all Marketing personnel and operations for the whole company. This company has an amazing reputation and builds communities throughout ...

  • TG Therapeutics Inc

    Assoc. Director, Regional Marketing

    43 minutes ago

    TG Therapeutics Inc Raleigh, United States

    JOIN US · Open Position · Title: Associate Director, Regional Marketing · Location: Field · If you are interested in the below position, please send your resume to · and REFERENCE THE POSITION TITLE within the subject line. · Organizational Overview · TG Therapeutics is a fu ...

  • Waxing The City of Raleigh

    Marketing Director

    3 weeks ago

    Waxing The City of Raleigh Raleigh, United States Full time

    Benefits: · Bonus based on performance · Opportunity for advancement · Job description · Marketing Director Waxing The City Raleigh NC · Come be a part of something bigger and greater at Waxing The City Raleigh NC. Come help us grow our foot print across North Carolina. · Are you ...

  • Cox Enterprises

    Sr Director, Channel Marketing

    2 weeks ago

    Cox Enterprises Raleigh, United States

    Role Summary · RapidScale is the leading Managed Cloud Services Platform helping businesses simplify IT and unleash innovation. Our comprehensive set of private and public cloud solutions frees technology leaders from the grind of IT administration so they can develop solutions t ...

  • Cornerstone Building Brands

    Director of Marketing

    2 weeks ago

    Cornerstone Building Brands Cary, United States Full time

    Job Description · Job Title: Director of Marketing · Company: Cornerstone Building Brands - Aperture Solutions Division · Location: Cary, NC · About Cornerstone Building Brands - Aperture Solutions: Cornerstone Building Brands is a leading provider of exterior building products. ...

  • Takeda Pharmaceuticals

    Associate Director, Managed Markets Capabilities

    3 days ago

    Takeda Pharmaceuticals Raleigh, United States

    Takeda Pharmaceuticals · Associate Director, Managed Markets Capabilities & Training · Raleigh , · North Carolina · Apply Now · By clicking the "Apply" button, I understand that my employment application process with Takeda will commence and that the information I provide in ...

  • Shaw Search Partners

    Brand Marketing Director

    1 week ago

    Shaw Search Partners Raleigh, United States

    Shaw Search Partners is proud to be the retained partner to this top global medical aesthetics and plastic surgery portfolio of practices to identify a Brand Marketing Director. The Brand Marketing Director will be an integral leader responsible for building and executing the mar ...