Jobs
>
Raleigh

    Associate Director, Marketing - Raleigh, United States - Attindas - US

    Attindas - US
    Attindas - US Raleigh, United States

    3 weeks ago

    Default job background
    Description


    Position at Attindas - US

    Attindas Hygiene Partners designs, manufactures, and markets absorbent hygiene products. The company sells adult incontinence and infant diapers, among other products, into the healthcare, retail, and direct-to-consumer channels under brands including Attends, Indas, and Comfees as well as a wide range of private label brands for retailers.

    Mission: We champion health, dignity and comfort.

    Vision: To be a global leader in absorbent hygiene by meeting consumers' diverse needs through effective, affordable and widely available personal care solutions.

    OUR VALUES: Caring, Agile, Innovative, Unique, Personal, Genuine

    Your Role

    The Associate Director, Infant Partner Brands Marketing leads efforts to achieving top- and bottom-line growth goals. This person contributes to strategic planning, budget planning, and commercial execution of the infant private label brand portfolio with our retail partners in NA.
    • Supports the development and execution of brand strategies.
    • Leads cross-functional implementation of new product and packaging changes, including attending press runs.
    • Manages internal and external partnerships and relationships.
      • Internal partners include Sales, Category Marketing/Innovation, Product Design, Operations, and Demand Planning.
      • External partners include creative agencies, print production vendors, and our retail cross-functional partners.
    • Assists with product innovation and branding initiatives for the customer portfolio in mass, drug, grocery, and ecommerce channels
    • Employs a full range of marketing tools, including brand positioning, research, product development, claims development, package design and creative operations
    • Leverages strong project management/team leadership skills to keep initiatives on schedule and stakeholders engaged
    • Provides effective direction to two direct reports
    • Guides Category Marketing and Customer Insights to shape the product roadmap
    • Coordinates cross-functional teams to develop and substantiate product performance claims and track claims across all customers.
    • Delivers periodic marketplace analyses to help identify business opportunities within products & claims
    Experience/Skills Required
    • BS/BA required in marketing, business, or related field; MBA preferred
    • 8+ years of brand/marketing experience with 2+ years of CPG brand leadership experience
    • Experience with consumer-led product development projects, preferably in healthcare/personal care/infant care
    • Experience in product/brand management and marketing commercialization, including developing and delivering operational marketing strategies and business plans
    • Experience with large national retailers, including both brick and mortar and eCommerce
    • Exposure to/experience with use of qual and quant analytics and customer and consumer insights for building brands, product development, marketing and business planning
    • Highly organized and able to work independently as well as in teams
    • Proven cross-functional team leadership experience
    • Able to manage multiple projects while prioritizing work assignments
    • Proficiency in Microsoft Office suite (Word, Excel, & Outlook), as well as internet research
    Preferred Qualifications, Professional Experiences
    • Experience in Consumer Package Goods (CPG), Fast Moving Consumer Goods (FMCG), Healthcare Marketing, and/or Private Label business
    • Strong creative eye and experience in packaging & marketing activation, including artwork/concept development, artwork reviews, and press runs.
    • Experience with new product or brand launch/activation initiatives.
    • Experience in the following areas a plus:
      • Engaging with external agencies, print vendors, and/or retailers
      • Proficiency in analytical/quantitative analysis
      • Syndicated data analysis (e.g., Nielsen, IRI) and market research
      • Package design and copy writing
      • Experience with claims development and Legal approval
      • Working with Legal for trademarks searches and/or claims development
      • Successfully building engaging slides for external and internal presentations
      • Directing consumer research including writing research briefs
      • Lead and develop direct reports
      • Drafting creative briefs and managing multiple projects with agencies
      • Prior experience with project management and/or artwork proofing software (e.g., SmartSheet)
    Attindas is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, color, sex (including gender identity or expression, sexual orientation, and pregnancy), marital status, religion, national origin, genetic information, disability, or veteran status.
  • Greene Resources

    Marketing Director

    2 weeks ago

    Greene Resources Raleigh, NC, United States

    · Job Number: 47532 · Marketing Director · Job Description: · Our client, a national benefits brokerage firm with locations in the Carolinas, is looking for a Marketing Director to join their team This role will be responsible for setting up, implementing, and managing the ove ...

  • Alpha Home Caare Services Inc.

    Marketing Director

    3 weeks ago

    Alpha Home Caare Services Inc. Raleigh, United States

    Job Description · Job DescriptionOversee marketing for the Assisted Living communities with the company. Create a marketing plan for each facility to increase the census ongoing. Monitor and problem solve residents ledgers to ensure finances are received according to contract. · ...

  • Glen Raven

    Marketing Director

    3 weeks ago

    Glen Raven Raleigh, United States

    Sunbrella is recruiting for a Marketing Director over our Furnishings Business Unit. is a key leader on the Furnishings (Outdoor + Indoor) Business Unit Leadership Team and for the Sunbrella brand. This leader will guide the marketers in the Furnishings BU and collaborate with th ...

  • Apogeebehavioralmedicine

    Director of Marketing

    3 weeks ago

    Apogeebehavioralmedicine Raleigh, United States

    As the Marketing Director, your position plays a critical role in shaping and executing comprehensive marketing, branding, and communication strategies that resonate with our company's mission and vision. You will oversee the annual marketing budget, ensuring cost-effectiveness a ...

  • Shaw Search Partners

    Brand Marketing Director

    3 weeks ago

    Shaw Search Partners Raleigh, United States

    Shaw Search Partners is proud to be the retained partner to this top global medical aesthetics and plastic surgery portfolio of practices to identify a Brand Marketing Director. The Brand Marketing Director will be an integral leader responsible for building and executing the mar ...

  • Liberty HomeCare

    Admissions/marketing Director

    1 week ago

    Liberty HomeCare Raleigh, United States

    Liberty Cares With Compassion At#Liberty Healthcare and Rehabilitation Services, we promote a challenging, but rewarding opportunity in a caring environment.# ASSISTED LIVING ADMISSIONS/MARKETING DIRECTOR Full Time Job Summary: Performs routine networking visits to physicians, ho ...

  • LibertyHealth System

    admissions/marketing director

    2 weeks ago

    LibertyHealth System Raleigh, United States

    Liberty Cares · With Compassion · At Liberty Healthcare and Rehabilitation Services, we promote a challenging, but rewarding opportunity in a caring environment. · ASSISTED LIVING ADMISSIONS/MARKETING DIRECTOR · Full Time · Job Summary: · Performs routine networking visits ...

  • Cox Enterprises

    Sr Director, Channel Marketing

    2 weeks ago

    Cox Enterprises Raleigh, United States Full time

    Job Description · Role Summary RapidScale is the leading Managed Cloud Services Platform helping businesses simplify IT and unleash innovation. Our comprehensive set of private and public cloud solutions frees technology leaders from the grind of IT administration so they can de ...

  • Mediabistro

    Sr Director, Channel Marketing

    2 weeks ago

    Mediabistro Raleigh, United States

    Role Summary · RapidScale is the leading Managed Cloud Services Platform helping businesses simplify IT and unleash innovation. Our comprehensive set of private and public cloud solutions frees technology leaders from the grind of IT administration so they can develop solutions ...

  • SQRL

    Clinical Research Marketing Director

    4 days ago

    SQRL Raleigh, United States

    Highlights: · Full Remote · up to $125,000 salary with a 10% bonus · Lead a collaborative team of 5 marketers · Make a meaningful impact in clinical research and the future of medicine · Focus marketing on patient recruitment and engagement · The Company: · Our client is a fast g ...

  • Driven Brands

    Director of Marketing

    3 weeks ago

    Driven Brands Raleigh, United States

    We invite you to join us at Driven Brands · Headquartered in Charlotte, NC, Driven Brands (NASDAQ: DRVN) is the largest automotive services company in North America, providing a range of consumer and commercial automotive needs, including paint, collision, glass, vehicle repair, ...

  • Ljvm

    Director of Marketing

    3 weeks ago

    Ljvm Raleigh, United States

    for "essential" or "functional" purposes, such as to enable certain features of our Digital Services (for example, to allow a customer to maintain a basket when they are shopping at an online store); · for "analytics" purposes, such as to analyze the traffic to and on our Digital ...

  • Wizards of the Coast

    Director Of Marketing

    4 weeks ago

    Wizards of the Coast Raleigh, NC, United States

    At Wizards of the Coast, we connect people around the world through play and imagination. From our genre defining games like Magic: The Gathering and Dungeons & Dragons to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That ...

  • Metric Geo

    Director of Marketing

    2 weeks ago

    Metric Geo Raleigh, United States

    A reputable home builder is looking to build their growing leadership team with an Executive level Marketing Director. This position with oversee all Marketing personnel and operations for the whole company. This company has an amazing reputation and builds communities throughout ...

  • Alpha Home Caare Services Inc.

    Marketing Director

    3 weeks ago

    Alpha Home Caare Services Inc. Raleigh, United States

    Job Description · Job Description · Oversee marketing for the Assisted Living communities with the company. Create a marketing plan for each facility to increase the census ongoing. Monitor and problem solve residents ledgers to ensure finances are received according to contrac ...

  • Wizards of the Coast

    Director Of Marketing

    3 weeks ago

    Wizards of the Coast Raleigh, United States

    At Wizards of the Coast, we connect people around the world through play and imagination. From our genre defining games like Magic: The Gathering and Dungeons & Dragons to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That ...

  • AVEVA

    Marketing Director

    3 weeks ago

    AVEVA Raleigh, United States

    AVEVA is a global leader in industrial software. Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life – such as energy, infrastructure, chemicals and minerals – safely, efficiently and more sustainably. · We're the first software busi ...

  • Waxing The City of Raleigh

    Marketing Director

    3 weeks ago

    Waxing The City of Raleigh Raleigh, United States

    Job Description · Job DescriptionBenefits:Bonus based on performance · Opportunity for advancement · Job description · Marketing Director Waxing The City Raleigh NC · Come be a part of something bigger and greater at Waxing The City Raleigh NC. Come help us grow our foot print ac ...

  • Waxing The City of Raleigh

    Marketing Director

    2 weeks ago

    Waxing The City of Raleigh Raleigh, United States Full time

    Benefits: · Bonus based on performance · Opportunity for advancement · Job description · Marketing Director Waxing The City Raleigh NC · Come be a part of something bigger and greater at Waxing The City Raleigh NC. Come help us grow our foot print across North Carolina. · Are you ...

  • Cox Enterprises

    Sr Director, Channel Marketing

    2 weeks ago

    Cox Enterprises Raleigh, United States

    Role Summary · RapidScale is the leading Managed Cloud Services Platform helping businesses simplify IT and unleash innovation. Our comprehensive set of private and public cloud solutions frees technology leaders from the grind of IT administration so they can develop solutions t ...