Paid Search Specialist - Irvine, United States - US Tech Solutions

US Tech Solutions Irvine, United States

1 week ago

Description

Paid Search Specialist Contractor

Location:
Irvine, CA - Remote Option - May require occasional travel if located outside of Los Angeles/Orange County area

Contract:
Through end of 2024

Digital Media Optimization Team is looking for a results-driven individual who will oversee the Paid search accounts managed by our agency partners.

The Paid Search Specialist is a hands-on
SEM expert that will be responsible for analyzing data and developing
strategic optimizations and recommendations within Paid Search platforms.

The ideal candidate will have a proven track-record showcasing their ability to successfully take ideas from inception to completion. In this role, you use your expertise to help increase overall revenue and ROI of
paid advertising.

Primary Responsibilities

Act as Paid Search subject matter expert by driving continued innovation and industry best practices for brands
Monitor and analyze
campaign performance, provide insights and strategic recommendations based on campaign results.
Perform ongoing paid keyword discovery, expansion and provide optimization opportunities
Monitor bid adjustments and optimal spend across different channels and keywords.
Prepare monthly reports, identify issues and provide insights and recommendations to enhance Paid Search tactics
Build and maintain strong external relationships with agency partners, vendors and internal cross functional teams
Stay current on industry updates, tools, trends and findings. Incorporate those learnings and new opportunities where possible.

Education/Experience Required

Bachelor's degree in Marketing, Business, or a related field
4+ years of experience in
paid search campaign management

Essential Skills and Qualifications

Deeply versed in
planning, buying, and optimizing in Search platforms.
Ability to prioritize high volume of work across all the business functions to focus on delivery and driving measurable impact Proficiency in Google Ads, Bing Ads, SA360 and Campaign Manager
Strong analytical skills with an ability to derive actionable insights from data.
Excellent communication skills, both verbal and written with an ability to make the complex simple
Advanced Excel skills with ability to create pivot tables and perform v-lookups
Ability to work in a fast-paced, dynamic environment.
Organizational and time management skills
Ability to work independently
Pharma or healthcare experience is a plus
Google Ads and SA360 certification
Intermediate knowledge of MS Office (Word, Excel and PowerPoint)

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