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Gondrecourt-le-Château

    Marketing Manager II - St Paul, United States - Sunrise Systems

    Sunrise Systems
    Sunrise Systems St Paul, United States

    3 weeks ago

    Default job background
    Description

    Job title :
    Healthcare Client Marketing


    Job ID:

    Location :
    St. Paul MN(must be able to work EST hours)


    Duration:
    months


    MUST HAVE:
    Workfront is critical. Experience in project/account management, budget management and forecasting. Demonstrated strong Excel background. Ability to work in a very fast paced environment.

    Role Summary/Purpose

    Client has an immediate opportunity for a driven, entrepreneurial minded marketer to help us grow our Healthcare Specialty markets.

    This role is fast paced, and will manage and execute client, partner and multi-channel industry lead gen and lead nurture programs.

    The role will work with sales and internal teams to innovate and execute B2B, and B2B2C marketing strategies that drive practice acquisition, engagement, applications, and usage of Client Health & Wellness products.

    The role will work closely with analytics to monitor results and adjust tactics based on impact.

    The ideal candidate would be able to leverage best practices from other teams across the business, be comfortable partnering with industry thought leaders, publishers, clients, and partners to develop and execute content and programs to drive growth.

    Essential Responsibilities

    Manage and execute B2B and B2B2C multi-channel marketing campaigns including email, direct mail, and digital channels
    Segmentation and prioritization of target audiences
    Strategize and execute client-level marketing programs for clients, partners and industry partnerships including B2B2C marketing
    Partner with industry to identify and execute marketing opportunities to build category and brand awareness with physicians, patients, and thought leaders
    Collaborate with sales on marketing strategies to prospect, acquire, and grow relationships
    Manage development of educational online and offline content (webinars, videos, case studies, and white papers) working with KOLs, clients, partners and publishers
    Collaborate with internal teams to manage industry B2B paid advertising (print and digital)
    Manage educational trade events and sponsorships
    Innovate and execute offers, pricing and promotions with sales & finance
    Partner with analytics teams to measure impact, leverage data to drive future campaigns
    Obtain industry intelligence with research and sales
    Lead cross-functional projects
    Executive level presentation development and delivery
    Manage budget including forecasting and tracking
    Perform other duties and/or special projects as assigned

    Qualifications/Requirements

    Bachelor's Degree
    ORin lieu of a degree, a high school diploma and 8 years of marketing experience identified below
    Minimum of 5 years marketing experience that includes innovating and executing comprehensive B2B & B2B2C multi-channel marketing campaigns including email, direct mail and digital channels
    A minimum of 2 years client-facing experience in a sales, marketing, or business development capacity

    Desired Characteristics

    Strong project management skills
    Healthcare marketing experience strongly preferred
    Business to business and consumer marketing experience
    Experience interpreting and leveraging data to determine the success of the marketing campaign
    Experience managing creative agencies, research, or analytic partners
    Experience managing team expense budgets and forecasting
    Strong working knowledge of multi-channel marketing campaigns
    Able to translate data insights into actionable recommendations and programs
    Curious, flexible, high energy, self-starter with an emphasis on action rather than analysis
    Strategic minded with ability to tie marketing plans and tactics to business goals/objectives
    Strong attention to detail
    Able to work in a fast-paced, complex, environment and manage multiple projects with little supervision
    Collaborative team player with ability to influence across all levels of organization
    Executive verbal and written communication and presentation skills
    Experience managing email marketing programs leveraging automation platforms
    Highly competent in Excel, Word, PowerPoint, Outlook, Workfront

    Contact


    Rama:
    | |


    URL:

    OR

    Monika Ramakrishna:
    | |


    URL:
    #currentjobs
    #J-18808-Ljbffr
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