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Marketing Associate - Cleveland, United States - McCarthy, Lebit, Crystal & Liffman
Description
Job Description
Job DescriptionWe are seeking a Marketing Associate to join McCarthy Lebit's Marketing team. The Marketing Associate will report directly to the firm's Director of Marketing and will play a key role in supporting the firm's marketing efforts and promoting the firm's brand across various channels through traditional content marketing. This is a full-time position, based in our firm's downtown Cleveland, OH office.
Primary Responsibilities:
· Work with the Marketing Committee, as well as firm leadership, to propose, implement, and execute annual marketing and business development initiatives.
· Assist in the development and implementation of marketing strategies to promote the firm's services and enhance brand awareness.
· Pitch, curate, and schedule content for the firm's content calendar.
· Monitor the firm's website and social media engagement.
· Manage and coordinate the production and assembly of marketing materials, including print collateral, digital materials, and promotional items.
· Fulfill the Marketing Department's responsibilities for the onboarding process of new hires.
· Aid in the submission of award recognition nominations and in announcing annual selections.
· Assist in planning and executing marketing related events as well as firm events.
· Collaborate with the Director of Marketing on all website and advertising projects.
· Utilize the Marketing Department's print production resources to produce collateral materials.
· Manage the internal newsletter, from conceptualization to distribution.
· Email marketing campaign deployment, such as newsletters and legal advisories.
· Assist with the development and maintenance of the firm's marketing database, mailing lists, and email distribution groups.
· Participate in Marketing Committee meetings, prep materials and take detailed meeting notes.
· Monitor competitive activities and stay current with legal industry trends.
· Perform other duties as assigned.
Requirements
· Must have a Bachelor's degree in Marketing, Business, or another related field.
· 0-4 years of related experience is required; or equivalent combination of education and professional work experience will suffice.
· Working knowledge of client relationship management software and Microsoft based office software (Word, Excel, Outlook, PowerPoint) is required.
· Experience with digital media management software – WordPress, , Zoho, etc. – and/or proven aptitude to embrace new technology and learn new software platforms.
· Strong analytical and communication skills, both oral and written.
· Proficient copywriting, proofreading, and editing ability to assist in translating complex topics into engaging content.
· Excellent organizational and project management skills, with ability to be detail-oriented and prioritize multiple tasks and projects with strict deadlines.
· Ability to work independently and collaboratively in a fast-paced environment.
· Knowledge of content marketing, social media platforms, and Google Analytics is preferred.
· Creative and analytical mindset with an exceptional attitude to meet the needs of the Marketing Department.
· Ability to lift 30 pounds