- Engage with clients to understand their business objectives, challenges, and goals.
- Act as a strategic consultant, providing expert advice through a wide range of thoughtful, insightled deliverables designed to guide client goals, objectives, business plans and marketing strategy
- Build and maintain strong relationships with clients, ensuring high levels of satisfaction and repeat business.
- Address client concerns and feedback to improve service delivery.
- Work collaboratively with researchers to design comprehensive market research studies using both qualitative and quantitative methods.
- Interpret data to identify key insights that inform strategic decisions.
- Develop compelling deliverables through storytelling that connects data points to insights
- Develop tailored strategic recommendations for clients based on insights.
- Collaborate with clients to ensure recommendations align with their research and business objectives.
- Work with crossfunctional teams, including the research team, to ensure client deliveries are impactful, have consistent high quality and are delivered on time.
- Create impactful reports and presentations to communicate insights and strategies to clients and their stakeholders
- Present insights based on complex data in a clear and concise manner, using visualization tools where necessary.
- Bachelor's or Master's degree in the Humanities, Marketing, or a related field. Consumer anthropology an asset
- 5+ years experience in a market research role and/or planner/strategist role at ad agency
- Strong understanding of market research methodologies and applications in the areas of Brand Development,Marketing Communications and Product Innovation
- Excellent communication and presentation skills.
- Ability to work independently and collaboratively with crossfunctional teams.
- Strong project management skills and the ability to manage multiple projects simultaneously.
- Willingness to travel for client meetings and presentations as needed.
- Familiarity with industrystandard research tools and software.
- Proficiency in software tools such as Microsoft 365.
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Senior Strategist, Market Research - Boston, United States - Protobrand
3 weeks ago
Description
Are you passionate about shaping brand narratives and driving impactful business strategy for clients? Protobrand is leading the way in delivering breakthrough consumer insights through AI + Behavioral Science and we're on the hunt for a Senior Strategist to join our dynamic client delivery team in Boston.
If you're a strategic thinker with a knack for translating insights into actionable strategies, this is your opportunity to make a lasting impact among high profile clients in the market research industry.
Role Overview:
As a Senior Strategist at Protobrand, you will play a pivotal role in providing strategic guidance and insights to our clients' brands and target consumers, helping them to understand market trends, consumer behaviors, and competitive landscapes.
This position requires a deep understanding of market research methodologies, exceptional analytical skills, and the ability to translate complex data into actionable strategies for our clients.
Reporting into the SVP Client Delivery, you will work closely with clients, business development, and other stakeholders to ensure the successful implementation of strategies that drive business growth.
Key Responsibilities:
Client Engagement and Consultation:
Research and Insight Development:
Storytelling and Strategic Recommendation Development:
Stakeholder Collaboration:
Reporting and Presentation:
Desired Qualifications:
Additional Requirements:
Personal Traits:
Strategic Thinker:
You can see the big picture and identify innovative ways to drive growth.
Collaborative:
You excel in cross-functional team environments and build strong relationships with colleagues and clients.
Adaptable:
You're comfortable in fast-paced settings and can pivot quickly as market demands change.
Results-Oriented:
You set ambitious goals and work tirelessly to achieve them.
Team Player:
You succeed by supporting and leveraging the skills of others to maximize your effectiveness.
Join Protobrand and become part of a team that's shaping the future of market research. If you're ready to make a significant impact, we want to hear from you. Apply today and help us redefine what's possible.
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