Jobs
>
Sacramento

    MarTech - Sr Product Marketing Manager - Sacramento, United States - Golden 1 Talent Acquisition Team

    Golden 1 Talent Acquisition Team
    Golden 1 Talent Acquisition Team Sacramento, United States

    1 week ago

    Default job background
    Description
    8945 Cal Center Dr, Sacramento, CA 95826, USA

    Req #4948
    Thursday, February 29, 2024


    PAY SCALE:
    $108, $125,000.00 ANNUALLY

    GENERAL DESCRIPTION:


    The Senior Product Marketing Manager, leads and manages go-to-market strategies for a product portfolio and works collaboratively with Product and cross-functional teams to ensure achievement of growth objectives.

    Go-to-Market strategies include digital and traditional marketing initiatives, leveraging marketing technology tools. This role works closely with business units and leads cross-functional teams to achieve objectives.

    The Senior Product Marketing Manager manages digital and traditional channels, technologies, content, and data to reach and engage target audiences, ensuring a cohesive brand experience.


    TASKS, DUTIES, FUNCTIONS:


    Lead, develop and execute integrated, full-funnel, multi-channel, go-to-market strategies, and campaigns leveraging new digital marketing technologies across website, email, mobile, social media, paid digital, SEO, content marketing, online and banking platforms.

    Anticipate market trends, customer needs and the required marketing strategy to grow the portfolio and achieve key KPIs.
    Understand and utilize insights to inform product positioning and messaging, driving consistency about how we position our products.
    Leverage customer insights, behavioral data and segmentation to design life cycle, event trigger and loyalty programs.
    Foster member engagement and increase wallet share through personalized automated member journeys and offers.
    Develop data-driven automated, personalized campaigns across channels.
    Lead collaboration with Product and vertical teams to deliver optimal results tied to our company growth goals.
    Build and maintain relationships with external partners, agencies, vendors, and platforms that support the companies digital marketing efforts.
    Define and monitor campaign KPIs to measure the effectiveness of go-to-market efforts, adjusting strategies as needed to optimize results.
    Own and maintain a product portfolio campaign roadmap and strategic briefs.
    Report on effectiveness of marketing efforts to leadership.
    Foster a culture of collaboration, service excellence and innovation.
    PHYSICAL SKILLS, ABILITIES, AND EXERTION UTILIZED IN THE PERFORMANCE OF THESE TASKS:

    Strong oral and written communication skills required to interact or complete technical analysis with Credit Union staff, management, or vendor partners.

    Strongadaption skills contributing to an environment that promotes and enables change to facilitate improved ways of working.
    Understanding of Agile based development practices.

    Must possess sufficient manual dexterity to skillfully operate an on-line computer terminal and other standard office equipment, such as financial calculators, personal computer, printer, facsimile machine, and telephone.

    Makes sound decisions in the absence of detailed instructions.

    Ability to multitask, work under pressure and tight deadlines; may be required to work extended hours to complete tasks or respond to system production issues.

    Develop, document, and maintain operational policies and procedures, including the designing and documenting detailed technical process flows, and the development of operational performance and quality metric standards and reports.


    ORGANIZATIONAL CONTACTS & RELATIONSHIPS:

    INTERNAL :
    All Credit Union Staff


    EXTERNAL :
    Vendors, suppliers, government agencies, other industry associations and peers at other financial institutions.

    QUALIFICATIONS:

    EDUCATION :
    Bachelor's degree in marketing, MBA preferred.

    EXPERIENCE :
    Experience driving product marketing, including go-to-market ownership for product portfolios.
    Min of 8+ years' experience in product focused marketing with strong experience leading digital marketing tactics and strategies.
    Experience using data and metrics to drive improvements.
    8+ years of experience leading, building and executing and scaling-cross functional marketing strategies.
    Ability to collaborate with ownership and accountability.
    Industry experience and knowledge of the financial industry.
    A rigorous and logical way of thinking, strong communication and presentation skills

    KNOWLEDGE/SKILLS :
    Critical thinking, strategic development, plan development, program/campaign development, and ROI analysis.

    Computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook, and ability to learn new software programs.

    Accurate timeline, project, and budget management skills.
    Excellent organizational skills with ability to communicate, both written and verbal with people at all levels of an organization.
    Knowledge of digital marketing.
    Deadline driven with strong sense of urgency and commitment to productivity.
    Proven ability to manage multiple types of tasks and projects while working independently.
    Strong attention to detail with ability to proofread and ensure quality output of final product.
    Self-starter who proactively seeks solutions and is responsive to change and open to feedback.
    Vendor and outsourced resource management.

    PHYSICAL REQUIREMENTS:
    Prolonged sitting throughout the workday with occasional mobility required.
    Corrected vision within the normal range.
    Hearing within normal range. A device to enhance hearing will be provided if needed.
    Ability to lift 20 lbs. as may be required.
    Occasional movements throughout the department daily to interact with staff, accomplish tasks, etc.
    Occasional travel may be required locally, statewide, and throughout the United States to attend seminars and vendor group meetings. Overnight travel and evening schedules included.
    Occasionally long work hours may be required to accomplish tasks.

    LICENSES/CERTIFICATIONS:
    None

    THIS JOB DESCRIPTION IN NO WAY STATES OR IMPLIES THAT THESE ARE THE ONLY DUTIES TO BE PERFORMED BY THIS EMPLOYEE.

    HE OR SHE WILL BE REQUIRED TO FOLLOW OTHER INSTRUCTIONS AND TO PERFORM OTHER DUTIES REQUESTED BY HIS OR HER SUPERVISOR THAT ARE WITHIN HIS / HER KNOWLEDGE, SKILL AND ABILITY AS WELL AS HIS / HER MENTAL AND PHYSICAL ABILITIES.

    #J-18808-Ljbffr
  • Hewlett Packard

    Product Marketing Manager, Css

    4 days ago

    Hewlett Packard Sacramento, United States

    **Job Summary** · HP is seeking a resourceful and experienced Senior Product Marketing Manager to lead the transformative rebranding and redesign of our flagship HP Smart app. In this role you will be part of the Worldwide Consumer Services Marketing team and working directly wit ...

  • 3rd Degree Solutions

    Marketing Manager

    1 week ago

    3rd Degree Solutions Sacramento, United States

    Company Overview: · 3rd Degree Solutions is a growing sales firm dedicated to delivering top-notch outreach and enrollment solutions to our valued clients. We pride ourselves on our commitment to excellence, innovation, and creating meaningful relationships with potential custom ...

  • AVM California Solutions

    Marketing Manager

    1 week ago

    AVM California Solutions Sacramento, United States

    As an Entry Level Marketing Manager at our company, you'll have a crucial impact on shaping our company's and clients' image while driving success. We're seeking a dedicated and adaptable individual to join us in this role. Collaborating closely with the Senior Marketing & Sales ...

  • Saks OFF 5TH

    Market Manager

    1 week ago

    Saks OFF 5TH Sacramento, United States

    The Market Manager for the Northwest/ HI/ Canada Market, operating remotely from the Greater San Francisco Bay Area, takes charge of driving sales, profit, and key performance indicators in a market with approximately 40 million in volume. This is ac Market Manager, Manager, Perf ...

  • Acosta Group

    Market Manager

    1 week ago

    Acosta Group Sacramento, United States

    **Market Manager** · **General Information** · **Company:** PRE-US · **Location:** SACRAMENTO, California, 95815 · **Ref #:** 70109 · **Pay Rate:** $ 24.00 · **Experience/skills and/or location may influence position wage rate** · **Range Minimum:** $ 24.00 · **Range Maxi ...

  • Calfac

    Marketing Manager

    1 week ago

    Calfac Sacramento, United States

    Position: · Marketing Manager (Medical Offices) · Location: · Sacramento, CA (Remote OK) · Schedule: · Full-Time and Part-Time positions · Salary: · Competitive salary, based on experience. Excellent bonus program. · Benefits: · Health, Dental, Vision, EAP, 401(k), FSA, Costc ...

  • Landmark Construction Services

    marketing manager

    1 week ago

    Landmark Construction Services Sacramento, United States

    FULL TIME MARKETING MANAGER · Location: Sacramento Area · In a competitive construction environment, Landmark is dedicated to customer satisfaction through collaborative project delivery. As a marketing manager, you are a valuable part of our success in this effort. Our team is ...

  • Acosta Group

    Market Manager

    6 days ago

    Acosta Group Sacramento, United States

    Market Manager · General Information · Company: · PRE-US · Location: · SACRAMENTO, California, 95815 · Ref #: · 70109 · Pay Rate: · $ 24.00 · Experience/skills and/or location may influence position wage rate · Range Minimum: · $ 24.00 · Range Maximum: · $ 24.00 · Function: ...

  • Acosta Group

    Market Manager

    1 week ago

    Acosta Group Sacramento, United States

    Market Manager · General Information · Company: PRE-US · Location: SACRAMENTO, California, 95815 · Ref #: 70109 · Pay Rate: $ 24.00 · Experience/skills and/or location may influence position wage rate · Function: Merchandising · Employment Duration: Full-time · Benefits: · Medica ...

  • MUFG

    Marketing Manager

    1 week ago

    MUFG Sacramento, United States

    Do you want your voice heard and your actions to count? · Discover your opportunity with Mitsubishi UFJ Financial Group (MUFG), the 7th largest financial group in the world. Across the globe, we're 120,000 colleagues, striving to make a difference for every client, organization, ...

  • Remote Scouter, Inc.

    Marketing Manager

    1 week ago

    Remote Scouter, Inc. Sacramento, United States

    Who We Are: · Nova Labs - the trailblazers behind the revolutionary Helium Network and the creators of Helium Mobile - is on a quest to redefine the world of connectivity. Born in 2013 and evolving rapidly, we're not just a company; we're a movement. With our roots in decentrali ...

  • Acosta

    Market Manager

    1 week ago

    Acosta Sacramento, United States

    Market Manager · General Information · Company: PRE-US · Location: SACRAMENTO, California, 95815 · Ref #: 70109 · Pay Rate: $ 24.00 · Experience/skills and/or location may influence position wage rate · Range Minimum: $ 24.00 · Range Maximum: $ 24.00 · Function: Merchandising · E ...

  • AVM California Solutions

    Marketing Manager

    1 week ago

    AVM California Solutions Sacramento, United States

    Job Description · Job DescriptionAs an Entry Level Marketing Manager at our company, you'll have a crucial impact on shaping our company's and clients' image while driving success. We're seeking a dedicated and adaptable individual to join us in this role. Collaborating closely w ...

  • California Foot & Ankle Centers

    Marketing Manager

    2 days ago

    California Foot & Ankle Centers Sacramento, United States

    Job Description · Job DescriptionPosition:Marketing Manager (Medical Offices)Location:Sacramento, CA (Remote OK)Schedule:Full-Time and Part-Time positionsSalary:Competitive salary, based on experience. Excellent bonus program.Benefits:Health, Dental, Vision, EAP, 401(k), FSA, Cos ...

  • General Produce Distribution Company, Llc

    MARKETING and COMMUNICATIONS MANAGER

    5 days ago

    General Produce Distribution Company, Llc Sacramento, United States Full time

    General Produce Distribution Company, a leading produce distributor, invites you to join the company in a unique and challenging position. As Marketing & Communications Manager, you will have a vital role in shaping and conveying the mission and brand to customers, employees, ind ...

  • Next Level Impacts

    Market Development Manager

    1 week ago

    Next Level Impacts Sacramento, United States

    We are seeking a dynamic Market Development Manager to join a worldwide healthcare organization committed to delivering a range of pioneering medical products and solutions to its clientele. This role is perfect for those who desire a challenging and rewarding career in a diverse ...

  • Search Pros Inc

    Marketing Program Manager

    1 week ago

    Search Pros Inc Sacramento, United States

    GENERAL DESCRIPTION: 8a-5pm daily M-F Hybrid // Credit Union experience required · The Marketing Program Manager is primarily responsible for developing and managing marketing relationships and projects that promote Golden 1 and its products and services. Additionally, he/she is ...

  • Waste Management , Inc.

    Market Sales Manager

    1 week ago

    Waste Management , Inc. Sacramento, United States

    ** Market Sales Manager - SMB** · **** · New Waste Management (WM), a Fortune 250 company, is the leading provider of comprehensive waste and environmental services in North America. We are strongly committed to a foundation of operating excellence, professionalism and financia ...

  • Ascendion

    Marketing Program Manager

    5 days ago

    Ascendion Sacramento, United States

    About Ascendion · Ascendion is a full-service digital engineering solutions company. We make and manage software platforms and products that power growth and deliver captivating experiences to consumers and employees. Our engineering, cloud, data, experience design, and talent so ...

  • KPMG

    Manager, Market Development

    5 days ago

    KPMG Sacramento, United States

    Business Title: Manager, Market Development · Requisition Number: · Function: Business Support Services · Area of Interest: · State: CA · City: Sacramento · Description: · Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services fo ...