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    Director, Communication Planning - Chicago, United States - Spark Foundry

    Spark Foundry
    Spark Foundry Chicago, United States

    2 weeks ago

    Default job background
    Full time
    Description

    Job Description

    We are looking for a smart, dynamic, and collaborative Director in Communications Planning to work on one of Spark's largest client teams. We are building an audience centric media approach that uses sophisticated data, human insights and strategic thinking to solve our clients' most critical business challenges. This position is a crucial partner to Media Planning / Client Management, Data Science, Content, Investment and Analytics teams. As a Communications Strategist, you will connect the dots for clients from an audience first approach, right up to execution.

    Responsibilities

  • Own Audience Definition and Insights
  • Use all available audience data to identify audiences, generate audience profiles and insights. These include syndicated sources and behavioral/transactional data.
  • Ability to understand the importance of inclusive audiences and how that pulls through in Content and Media plans (with dedicated budgets and tactics)
  • Develop strong knowledge of the media and cultural landscape, and greatest opportunities for the client to drive their business forward.
  • Sit at intersection of all investment channels by providing direction during the early stages of the media planning / tactical processes (Content / Media Planning, Social / Media Planning, Programmatic / Media Planning, Audio / Media Planning, etc.); Be the voice of the consumer during the investment stages
  • Construct the narratives that guarantee content and media plans are rooted in the overarching comms strategy.
  • Work closely with Data and Martech teams, and upstream with clients to ensure audience understanding is woven into client briefs.
  • Facilitate ideas and innovation in partnership with content, planning and activation teams prior to RFPs going out. Tap into media and social/cultural trends to develop deeper audience understanding and fuel ideas and tactics that are more connected with audience mindsets. Provide continuity across Content and media channels.
  • Partner in the Media RFP process - work with planning and activation teams to ensure voice of the consumer is 'heard' in RFPs to media partners.
  • Work closely with Test & Learn teams to ensure learning agenda is tied to client objectives and audiences.
  • Work closely with Analytics team to ensure performance learnings are feeding back to Comms Strategy.
  • By applying learnings from Publicis Media tools, inject broader strategic thinking to post-campaign reports and competitive analyses.
  • Build a strong and successful client relationship. You will interact with the client on a regular basis to understand their needs and help them grow their business.

    • Qualifications

  • 5+ years of relevant experience
  • Hands-on experience working with audience data sources. Excel and powerpoint skills are critical.
  • Ability to use soft skills and collaborative techniques with partners across the client team.
  • Ability to explain complex approaches in simple language that is relevant and meaningful to clients.
  • Possess a hunger and curiosity to drive innovation and uptake of emerging platforms and new ideas.
  • Strategic thinker. You take into account the bigger picture. You analyze everything and think critically when solving problems to develop unconventional solutions.
  • You constantly look for the latest industry news, keeping up with new media/technology and marketing opportunities, and social, cultural, and category information.
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