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Southlake

    Marketing Director - Southlake, United States - Boardroom Salon

    Boardroom Salon
    Boardroom Salon Southlake, United States

    3 weeks ago

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    Description
    Marketing Director- Retention
    Welcome to Boardroom - the ultimaterelaxation and transformation experience.

    At Boardroom, we provide an exceptional grooming experience in an upscale comfortable space that gives ambitious men the edge they need to up their game.

    Having nearly 20 years in the industry, Boardroom is not just the preeminent brand in men's grooming, we're the OG The first Boardroom offered men a place to get a salon-spa experience, much like women had enjoyed for years, in a comfortable masculine environment tailored just to them.

    And it was a hit With rapid growth and despite many copy-cat concepts emerging, Boardroom has become the iconic brand in our industry and the Authority in Men's Grooming.

    Styling clients in over 46+ salon locations across 8 states and with plans to grow over 20% in 2024, Boardroom is firmly established as the leader in the upscale men's grooming category, and the iconic brand in our industry.

    Looking to be a part of a creative team with an energy, vision and passion for doing big things? Grow with us Our talented team enjoys learning and growing together, trying new things and ultimately building something big together.

    Enjoy a compelling benefits package, flexible/hybrid work environment and more. We can't wait to get to know you

    Key Responsibilities:
    The

    Director of Marketing – Retention


    is responsible for creating and driving strategic plans and executing system-wide marketing efforts designed to drive long-term client and member retention.

    The role requires big-picture brand/channel-marketing thinking as well as sharp analytical thinking to drive decision making and optimization of marketing activities.

    The

    Director of Marketing - Retention


    will report to the SVP of Marketing, joining and collaborating with a small but passionate team with a drive for results.

    This candidate spearheads all marketing retention efforts for the brand and will also work cross-functionally with other teams to ensure flawless execution of the Boardroom marketing vision internally and externally.


    Essential Duties & Responsibilities:
    Develop and manage annual plans for all marketing retention efforts contributing overall marketing annual calendar and strategic initiatives
    Own responsibility for critical business KPIs: client repeat-rate and member retention, among others as determined
    Collaborate with

    Marketing Director – Acquisition

    for national planning efforts, promotional windows, and other brand initiatives with a retention mindset
    Responsible for Boardroom's CRM function including all facets of campaigns, always-on-automations, and data integrations and implementation
    Plan, manage and execute email & SMS campaigns, carefully monitoring performance
    Maintain active, regular reporting on campaign performance, tracking KPIs and making optimization recommendations
    Undertake continuous analysis of competitive environment and consumer trends
    Partner with Finance to ensure financial viability of test proposals and make projections
    Manage partner relationships and/or internal headcount and partner with SVP of Marketing to build a growing marketing team

    Skills, Abilities & Qualifications:
    7-10 years marketing experience in multi-unit retail or service industry experience with a retention background
    A desire to try new things and an eagerness to learn
    Highly motivated, responsible, and accountable with strong initiative, project management skills, and outstanding business logic
    Strong background in 1:1 customer marketing, with robust experience in personalization, customization, and segmentation best practices
    CRM strategy and management experience required, Hubspot preferred
    Experience building and executing promotional campaigns and delivering results
    Excellent deck-writing/storytelling skills for business cases and project briefs
    Proactive, intuitive, results-driven, and hands-on with the ability to recognize, strategize, and creatively solve problems
    Proven ability to mentor and coach junior team members
    Bachelor's degree required; MBA preferred

    #J-18808-Ljbffr
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