Marketing Communications Manager - Redmond, United States - B.E. Meyers

Description

Job Description

MARKETING COMMUNICATIONS MANAGER
(Redmond, Washington)

CORPORATE OVERVIEW

B.E. Meyers & Co., Inc. is a US Defense Technology Manufacturer specializing in solutions for military, law enforcement, consumer, and aerospace applications.

Our ISO 9001:2015 compliant headquarters and production facility in Redmond, Washington specializes in the development, design, production, and assembly of the defense and aerospace centric laser systems for multiple applications in service with end-users in 38 nations worldwide.

As a privately held second-generation US Small Business in our 50th Year, we are a true Made in America story, with a global presence.

Join us as we evolve critical Defense Technology, create jobs in Washington State, and reenergize American Manufacturing.

MARKETING COMMUNICATIONS MANAGER

B.E. Meyers & Co., Inc. is seeking a talented, self-driven individual for a position as Marketing Communications Manager. As a key member of the Marketing Team, the Marketing Communications Manager will be responsible for the development and implementation of communication strategies to support key corporate communications in support of our all facets of the company, to include online Social Media Strategy, Public Relations, Brand and Reseller Channel Partnerships, and Product Promotional Campaigns.

This role will work cross-functionally with internal stakeholders to support key initiatives. To be a successful candidate, you'll need to be a strategic thinking with can-do attitude and a natural verbal and written communicator who thrives in a fast-paced, dynamic environment where every detail matters.

ESSENTIAL DUTIES

• Social Media Strategist
  • Develop our story on all social media platforms: LinkedIn, Facebook, Instagram, X etc.
• Ambassador and Facilitator Teams
  • Develop a yearly Ambassador and Facilitator Team roster and marketing strategy to support overall business objectives.
• Brand Voice
  • Serve as a representative for the B.E. Meyers & Co. brand and its partner brands to customers in direct and indirect experiences.
• Public Relations
  • Manage and liaise with external media, journalists, professional organizations, charitable organizations, government entities, and brand affiliates to maximize brand exposure and ensure accurate brand representation.
• Marketing Plan Development & Support
  • Define, organize, and manage marketing activities and resources to bring about successful execution of marketing campaigns.
• Partnership Marketing:
  • Collaborate with partner organizations on strategic marketing campaigns to expand access to customers and enhance brand experience on dealer websites.
• Market Understanding:
  • Knowledge of the market and B.E. Meyers & Co.'s position in it, as well as our current and prospective customer base.
• Technical Product Acumen
  • Cultivate and demonstrate in-depth knowledge of B.E. Meyers & Co.'s products, services, and technologies.
• Sales Alignment and Support
  • Align marketing work with the sales and business development objectives as well as routine sales efforts supporting all market and business segments.
• Networking
  • Attend networking events, or relevant industry workshops.
    
    

RESPONSIBILITIES

• Develops and implements web marketing plans considering social websites (Facebook, Instagram, LinkedIn, X, etc.), blogs, web advertising and web analytics.
• Develops and implements general as well as targeted mass communication efforts (i.e. email, etc.) in support of products, events, corporate developments, and otherwise.
• Coordinates with Business Development and Sales Managers to review their markets/expectations and determines marketing support required.
• Supports development of proposals and presentations for both business development of corporate initiatives
• Coordinates and orchestrates, in cooperation with other departments, the organization's marketing literature including product brochures, website, advertising and promotion activities including print, electronic, and direct mail outlets.
• Jointly develops, drives, and deconflicts marketing initiatives with CEO, Creative Director, Director of Sales, Business Development Managers, and Creative Content Manager.

BASIC REQUIREMENTS

• Minimum 5 years relevant experience in Social Media growth, PR, Communications, Marketing, Sales, or a similar role.
• Bachelor's Degree in communications, journalism, marketing communications, or similar.
  
  

PREFERRED SKILLS AND EXPERIENCE

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Exceptional verbal and interpersonal communication skills.
• Strong writing skills, demonstrating the ability to communicate information to multiple audiences.
• Experience with social media strategies and tactics.
• Established skills in strategic and critical thinking, decision-making, negotiation, and relationship-building.
• Ability to quickly grasp and synthesize technical concepts.
• Strong project management skills.
• Highly organized, detail oriented and possess a proven ability to thrive under deadline pressure.
• Successful experience working in a fast-paced, dynamic, results-oriented team environment.
• Strong technical writer and proof-reading skills
• Excellent written and oral communications skills.
• Government programs marketing/sales experience a plus
• "Let's Make It Happen" mentality and attitude.
• Must love guns.

ADDITIONAL REQUIREMENTS

• Must be able to travel up to 10% of the time.
  
  

COMPENSATION AND BENEFITS

• Compensation range: $85,000 - $125,000 annual salary
• Career development opportunities
• One location, 40 hours/week
• Comprehensive medical, dental, and vision plans
• 401K Plan with employer match
• Being part of a winning, fast-growing team
• Friendly work atmosphere

Your actual level and base salary will be determined on a case-by-case basis and may vary based on the following considerations: job-related knowledge and skills, education, and experience. Base salary is just one part of your total rewards package at B.E. Meyers & Co. You may also be eligible for long-term incentives, in the form of potential discretionary bonuses. You will also receive access to comprehensive medical, vision, and dental coverage, access to a 401(k)-retirement plan, short & long-term disability insurance, life insurance, paid parental leave, and various other discounts and perks. You may also accrue 10 days per year of paid vacation & will be eligible 10 paid holidays and 1 Floater per year. In accordance with WA sick law, employees are eligible for 1 hour of paid sick time for every 40 hours worked.

LANGUAGE & COMMUNICATION SKILLS

• Proficiency in the English language and excellent oral and written communication skills.
• Ability to effectively present information and respond to questions from the Senior Management Team, employees in training and clients or customers.
• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
• Ability to write reports, business correspondence, and procedure manuals.

REASONING ABILITY

• Strong critical thinking skills and ability to read and interpret laws, regulations, safety rules, operating instructions, and procedure manuals.
• Ability to solve practical problems and anticipate a variety of variables in situations.
• Skilled in defining problems, collecting data, establishing facts, to draw valid conclusions.
• Familiar with using discretion, initiative, judgment, and independent decision making.

COMPUTER SKILLS

• Expert knowledge of Social Media platforms: LinkedIn, Instagram, Facebook, and X.
• Advanced knowledge of E-mail communications software i.e., MailChimp or similar.
• Microsoft Word, Excel PowerPoint, and Outlook.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This position requires the incumbent to stand, walk or sit for a minimum of eight hours per day.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This job primarily operates in a clerical, office setting, however there are times when the job will require offsite travel, for example to photo shoots, gun ranges, tradeshows, and other destinations as required to fulfill the role.

While in an office setting, this role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, digital camera, and fax machines.

ITAR REQUIREMENTS

To conform to U.S. Government export regulations, applicant must be a (i) U.S. citizen or national, (ii) U.S. lawful, permanent resident (aka green card holder), (iii) Refugee under 8 U.S.C. § 1157, or (iv) Asylee under 8 U.S.C. § 1158, or be eligible to obtain the required authorizations from the U.S. Department of State. Learn more about the ITAR here.

B.E. Meyers & Co. is an Equal Opportunity Employer; employment with B.E. Meyers & Co. is governed on the basis of merit, competence and qualifications and will not be influenced in any manner by race, color, religion, gender, national origin/ethnicity, Veteran status, disability status, age, sexual orientation, gender identity, marital status, mental or physical disability or any other legally protected status.

Applicants wishing to view a copy of B.E. Meyers & Co.'s Affirmative Action Plan for Veterans and individuals with disabilities, or applicants requiring reasonable accommodation to the application/interview process should notify the Human Resources Department at