- Provide market intelligence assessment (Industry forecasts, customer segmentation, competitive intelligence, win/loss analysis, installed base analytics, and equipment/services share estimates.)
- Develop marketing strategies and new product offerings to set the direction for Waukesha Engines in selecting target markets and customers.
- Develop M&A target list and scorecard to support and drive business growth in services, engine platform management, digital, and ESG.
- Deliver an effective marketing communication strategy aimed at unleashing equipment and service product growth.
- Maintain a long-term view and execution plan that enables new business development growth and sustainability.
- Lead new business development opportunities, by leveraging market and competitive analysis, to introduce new products, services and enable the Sales and Services team to grow business in our go-to market.
- Develop a new business development strategy that enables growth in both existing base and new customer segments.
- Lead the team to develop the Waukesha business growth strategy, achieve pricing enhancement and expansion of share to exceed Waukesha's revenue and margin targets.
- Bachelor's Degree in Marketing, Business, Economics, Engineering or related field. Advanced degree in, Management, Marketing, MBA, or a related field is preferred.
- Minimum 10+ years marketing and product/new business development role.
- Experience developing competitive analysis and price benchmarking to promote products' value proposition and inform which product and service areas should be sales' areas of focus.
- Experience with data visualization platforms such as Power BI, Tableau etc.
- Experience expanding into new markets/customer classes and leading initial customer engagement to support building early stages of the sales pipeline.
- Experience managing P & L
- Experience in the energy, oil or gas industry is preferred
- Ability and willingness to travel domestically and internationally approximately up to 25% of the time
- Legal authorization to work in the United States without sponsorship now, or in the future
- Demonstrated marketing expertise including bringing new products to market; with experience in oil and gas and or/energy.
- Ability to work collaboratively across functional groups and large organizations.
- Ability to attract, mentor and build strong teams that deliver exceptional performance
- Strong presentation development and broader communication skills that turn concepts into effective structured messages for non-technical internal and external decision makers.
-
Director Strategic Marketing
3 days ago
Innio LLC Waukesha, United StatesBy combining a rich legacy in the power and gas compression space with pioneering technology, INNIO brings our customers affordable, reliable and sustainable energy solutions for today and tomorrow. We are helping to meet today's energy needs with 64 GW of installed capacity and ...
-
Strategic Marketing Manager
1 week ago
Rockwell Automation Milwaukee, United States Full timeRockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing compan ...
-
Strategic Marketing Manager
1 day ago
Regal Rexnord Corp Milwaukee, United StatesScope of role · The Strategic Marketing Manager - Technology & Digital Solutions is responsible for defining and managing short- and long-term marketing strategies within Regal Rexnord's Perceptiv Intelligent Reliability Solutions group. This role will work closely with Percepti ...
-
Strategic Marketing Manager
1 week ago
Rockwell Automation Milwaukee, United StatesRockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing compan ...
-
Strategic Marketing Manager, Bearings
1 week ago
Regal Rexnord Corp Milwaukee, United StatesPosition: Strategic Marketing Manager, Bearings · Reports To: Director, Strategic Marketing Manager, Bearings · Location: Milwaukee, Wisconsin - HQ - HYBRID · Job Description · Brief Description · Reporting to the Sr Director of Commercial Bearing, the Global Strategic Marke ...
-
strategic marketing analyst, bearings
2 days ago
Regal Rexnord Milwaukee, United StatesPosition: Strategic Marketing Analyst, Bearings · Reports To: Director, Strategic Marketing Manager, Bearings · Location: Milwaukee, Wisconsin - HQ - HYBRID · Job Description · Brief Description · Reporting to the Sr Director of Commercial Bearing, the Global Strategic Marke ...
-
Strategic Marketing Analyst, Bearings
1 week ago
Regal Rexnord Milwaukee, United StatesPosition: Strategic Marketing Analyst, Bearings · Reports To: Director, Strategic Marketing Manager, Bearings · Location: Milwaukee, Wisconsin - HQ - HYBRID · Job Description · Brief Description · Reporting to the Sr Director of Commercial Bearing, the Global Strategic Marke ...
-
Strategic Marketing Analyst, Bearings
1 week ago
Regal Rexnord Milwaukee, United StatesPosition: Strategic Marketing Analyst, Bearings · Reports To: Director, Strategic Marketing Manager, Bearings · Location: Milwaukee, Wisconsin - HQ - HYBRID · Job Description · Brief Description · Reporting to the Sr Director of Commercial Bearing, the Global Strategic Marke ...
-
Strategic Marketing Analyst, Bearings
1 week ago
API Delevan Milwaukee, United StatesStrategic Marketing Manager, Bearings - Hybrid page is loaded · Strategic Marketing Manager, Bearings - Hybrid · Apply · locations · Milwaukee Pmc Hq Wisconsin · Milwaukee Wisconsin · time type · Full time · posted on · Posted Yesterday · job requisition id · R24_00841 ...
-
Director Market Insights Strategic
3 weeks ago
VERSITI MILWAUKEE Milwaukee, United StatesVERSITI MILWAUKEE · Director Market Insights Strategic · MILWAUKEE , · Wisconsin · Apply Now · JOB REQUIREMENTS: Director, Market Insights & Strategic Operations JobLocations US-WI-Milwaukee \| US-IN-Indianapolis ID CategorySales and Marketing Position Type Full Time Overvie ...
-
Manager Strategic Pricing
3 weeks ago
Generac Power Systems Waukesha, United States Full timeCompany Generac Power Systems · Name Manager Strategic Pricing · Req # 65221 · Employment Type Full Time · Shift 1st · The Strategic Pricing Manager will provide counsel and stewardship on price delivery and execution of Generac's monetization strategy. This position will lead an ...
-
Supply Chain Analyst
2 weeks ago
Educated Solutions Corp Waukesha, United StatesOur Waukesha based client, a provider in custom computing solutions for medical, industrial, and defense industries, is seeking to add a Supply Chain Analyst to their Waukesha, WI location. This role will be responsible for the preproduction process and sourcing, initial supplier ...
-
Schaefer Brush Manufacturing, LLC Waukesha, United StatesWe are seeking a dynamic and experienced Supply Chain Strategist and Operations Coordinator to join our team. In this multifaceted role, you will play a pivotal part in our organization's success by overseeing supply chain operations, executing strategic initiatives, and serving ...
-
Corporate Counsel
2 weeks ago
Generac Power Systems Waukesha, United States Full timeCompany Generac Power Systems · Name Corporate Counsel - Commercial · Req # 65387 · Employment Type Full Time · Shift 1st · GENERAC - It's a challenge, and an invitation. Most importantly, it's an opportunity to join an industry leader. There's never been a better time to work at ...
-
Chief Operating Officer
1 week ago
The Overture Group, LLC Waukesha, United StatesOur client, a premier manufacturer and industry leader located in the Milwaukee area is seeking a highly motivated, strategic, and results-driven Chief Operations Officer to become an integral leader to develop and execute the vision and strategy for a growing business. The COO i ...
-
HEDIS Analytics Developer Consultant
3 weeks ago
Elevance Health Waukesha, United States Full timeJob Description · : HEDIS Analytics Developer Consultant · Location: This position will work in a hybrid model (remote and office). The Ideal candidate will live within 50 miles of one of our Elevance Health PulsePoint locations. · The HEDIS Analytics Developer Consultant wi ...
-
Chief Communications Officer
5 days ago
American Society of Gene and Cell Therapy Waukesha, United States Full timeASGCT is seeking an experienced Chief Communications Officer (CCO) to lead and execute comprehensive communications strategies that elevate its profile, amplify its mission, and engage key stakeholders. The CCO will serve as a member of the executive leadership team, driving stra ...
-
Energy Sales Product Manager
2 weeks ago
BlueHorizon Solutions Berlin, United StatesThe Stadtwerke Balingen and its subsidiary zollernalb-data GmbH are emerging energy and telecommunications service providers in Berlin. We are the heart of the local energy supply and proud to operate the gas and district heating network in our city. For the Energy Sales and Proc ...
-
Marketing Specialist
5 days ago
Pro Mach Waukesha, United StatesBuild Your Career as a Marketing Specialist in a Growing Company At ProMach, we're looking for people who want to shine. You'll have opportunities to take your career in the direction you desire. You can be creative. Strategic. Persuasive. Influentia Marketing Specialist, Marketi ...
-
Senior Partner
3 weeks ago
HTT Recruiting Waukesha, United StatesJob Description · Job DescriptionAs one of the Nation's fastest growing family home development companies, Briggs is looking for experienced Senior Partners to lead our team and drive strategic growth in Waukesha, WI. · Are you an achiever with high integrity and proven leadershi ...
Director Strategic Marketing - Waukesha, United States - Innio LLC
Description
By combining a rich legacy in the power and gas compression space with pioneering technology, INNIO brings our customers affordable, reliable and sustainable energy solutions for today and tomorrow. We are helping to meet today's energy needs with 64 GW of installed capacity and 48,000 of our powerful Jenbacher and Waukesha engines, which can be found in more than 100 countries. And, by harnessing our history of energy industry firsts along with the power of digital innovation, we will continue to deliver for the future.
As an Equal Opportunity Employer, INNIO offers a comprehensive array of international career opportunities and understands that diversity creates excellence. Known for leadership development, we aim to empower individuals to reach their full potential.
Role Summary:
Reporting to the VP, Product Management & Marketing of the Waukesha Engines business unit, the Director Strategic Marketing will lead a team of professionals to provide best in class support for all existing and evolving products and services for the Waukesha engines business unit. They will apply top-tier marketing knowledge, encompassing business expansion, customer categorization, market evaluation, competitive market analysis, and the formulation of pricing and market penetration strategies. They will collaborate closely with the Waukesha Product Management and leadership team to keep the business updated on market trends and opportunities for business expansion.
Primary Responsibilities: