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    Strategic Marketing Manager - Milwaukee, United States - Rockwell Automation

    Rockwell Automation
    Rockwell Automation Milwaukee, United States

    1 week ago

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    Description
    Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special.

    Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.


    We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work.

    And if that's you we would love to have you join us

    Job Description


    This position is responsible for managing the development of marketing strategy and programs to maximize customer demand and sales growth for Rockwell Automation's Life Sciences industry segment.

    We are looking for a combination of strategy, creativity, and an understanding of the market landscape.

    You will report to the Head of Life Sciences Global Industry Strategy and Marketing and collaborate with multiple internal organizations and professionals at multiple levels, globally, including Regional Sales & Marketing, Industry Teams, Business Units and the Portfolio Marketing Function.

    This role is a remote friendly position within the Global Marketing Team.

    YOUR RESPONSIBLITIES:

    1.

    Life Sciences Strategy Development:

    Develop and implement comprehensive strategies tailored to Life Sciences Industry Market Segments, aligning with our goals and market trends.


    2.

    Market Analysis:
    Conduct in-depth market research to identify new opportunities, assess competition, and understand customer needs.

    3.

    Industry relationship development:

    Build direct knowledge of important Life Sciences partners and associations, understanding their unique requirements and position our products and services using the voice of the customer.


    4.

    Product Positioning:

    Work with the product management team to ensure our offerings align with Life Sciences segment needs and help define product position.


    5.

    Marketing Campaigns:

    Build marketing campaigns working with commercial marketing manager, including digital marketing, content creation, trade shows, and other promotional activities, to build awareness and demand within the Life Sciences market.


    6.

    Return on investment Analysis:
    Analyze the effectiveness of both commercial and marketing programs, ensuring that they deliver results according to goals.

    8.

    Team Leadership:
    Work with a team of marketing professionals, providing guidance to our group.

    9.

    Reporting:
    Provide regular reports and updates on Life Sciences marketing performance to industry marketing, and sales leadership.

    10.

    Solution Launch:
    Develop plans with Solutions marketing to grow share with major project launches within Industry Marketing across all regions.

    Partner to improve the product portfolio to develop products and solutions considering regional customer, differentiation, pricing, supply chain, and regulatory dynamics.


    The Essentials - You Will Have:


    • Bachelor's degree preferably in engineering, marketing, or life sciences.
    • Experience in the Life Sciences automation and digital transformation market.
    • Experience developing successful marketing strategies in the Life sciences segment.
    • Experience with the Life Sciences industry companies and market trends.
    • In-depth expertise in process and discrete automation in the Life Sciences segment.
    • Need the ability to provide leadership in a matrixed company structure.
    • Experience using online tools to create marketing plans and track results.
    • Experience working on long-term strategies and ensuring short-term outcomes.
    • Experience developing multi-year plans and ensuring implementation.
    • Expertise conducting executive updates.
    • Global mindset and able to work with a global organization.
    • Legal authorization to work in the US or Europe is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
    The Preferred - You Might Also Have:


    • Master's in business administration
    • We ask that you have a broad skill set, and at least 5-10 years of experience with Life Sciences Marketing strategy development.
    • Sales experience with Life Sciences automation/digital transformation
    What We Offer:


    • Health Insurance including Medical, Dental and Vision
    • 401k
    • Paid Time off
    • Parental and Caregiver Leave
    • Flexible Work Schedule where you will work with your manager to enjoy a work schedule to work with your personal life.
    • To learn more about our benefits package, please visit at

    We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status.

    We are proud to be an equal opportunity workplace.

    At Rockwell Automation we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway.

    You may be just the right person for this or other roles.

    #Rockwell #ROKstar #OEM #LI-Remote

    Rockwell Automation is an Equal Opportunity Employer including disability and veterans.

    If you are someone with a disability and you need assistance or reasonable accommodation during the application process, please contact our services team at

    #LI-JL2

    We are an Equal Opportunity Employer including disability and veterans.

    If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at
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