- Collaborate with others on the External Marketing team and the broader C&F Marketing Communications team to ensure leverage of our Connected Marketing approach
- Proactively support external marketing and communication strategies focused on driving growth, awareness and engagement
- Work closely with the Division Marketing Partners to develop and execute elements of strategic and integrated marketing campaigns and materials, with content channels including brochures, webpages, emails, social posts, advertising, thought leadership, tradeshows/events, infographics and videos
- Participate in regular outreach sessions with P&C and A&H business leadership to understand key strategies and proactively contribute to C&F marketing outreach, market awareness and visibility
- Copy edit/proof, improve, and maintain product- and value proposition-specific messaging and content to help achieve our business goals and to maintain consistent voice and representation across channels
- Use market, client, and industry insights to inform content development
- Track and measure effectiveness of marketing efforts in driving sales and recommend adjustments to strategies to maximize ROI
- Help facilitate business, legal and brand approval for content
- Support speaking/presentation/storytelling opportunities across a team of Subject Matter Experts
- Manage a master calendar of external marketing activities
- Other duties as assigned
- Outstanding writing and editing skills, with the ability to adapt writing to a variety of channels including social, web, email and print collateral
- Excellent organizational skills
- Strong ability to problem-solve, with the ability to work effectively and efficiently with a team as well as independently in a deadline-driven environment
- Excellent communication and interpersonal skills
- Bachelor's degree in English, PR, Journalism, Marketing, Business or related field (or equivalent experience)
- 6+ years experience in marketing & communications
- Insurance industry knowledge (P&C and/or A&H) strongly desired
- Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook), experience with social media platforms, SEO measurement and content development, experience with Adobe Creative Suite
- Flexible work arrangements.
- Competitive compensation package.
- Generous 401K employer match.
- Employee Stock Purchase plan with employer matching.
- Generous Paid Time Off.
- Excellent benefits that go beyond health, dental & vision. Our Wellness programs focus on your familys complete wellness, including your physical and mental wellbeing
- A core C&F principle is that you manage your career. To support your development, we have a wealth of ways for you to keep learning, including tuition reimbursement, industry related certifications and professional training available to you.
- A dynamic, ambitious, fun and exciting work environment.
- A spirit of social responsibility, matching donation program, volunteer opportunities, and an employee driven corporate giving.
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Marketing Manager - Morristown, United States - Crum & Forster
Description
Crum & Forster Company Overview:
Crum & Forster (C&F), with a proud history dating to 1822, provides specialty and standard commercial lines insurance products through our admitted and surplus lines insurance companies. C&F enjoys a financial strength rating of "A" (Excellent) by AM Best and is proud of our superior customer service platform. Our claims and risk engineering services are recognized as among the best in the industry.
Our most valuable asset is our people: more than 2000 employees in locations throughout the United States. The company is increasingly winning recognition as a great place to work, earning several workplace and wellness awards, including the October 2023 Great Place to Work Award for our employee-first focus and our steadfast commitment to diversity, equity and Inclusion.
C&F is part of Fairfax Financial Holdings, a global, billion dollar organization. For more information about Crum & Forster, please visit our website:
Job Description:Marketing Manager - Morristown NJ/Hybrid
Business Unit/Department: Marketing/Corporate Communications/Business Development
Primary Location: Morristown, NJ - hybrid capable but several days in Morristown office required.
Since 2000, Crum & Forsters Accident & Health division (A&H) has offered a diverse portfolio of specialty insurance and reinsurance products nationwide. We place a strong focus on product development and creative distribution methods, along with excellent client service and support.
In addition to our robust domestic portfolio, which spans both special risk and medical solutions, A&H works on an international basis through various partnerships. Our global capabilities provide our partners with even broader flexibility in underwriting solutions.
The qualities and capabilities of Crum & Forster Accident & Health demonstrate our philosophy of building meaningful, long-term partnerships and our dedication to providing alternative strategies in an ever-changing insurance market.
Information about the Role, Line of Business and Team:
Under the direction of the Vice President of Marketing, this role helps create and deliver impactful and creative marketing solutions to promote the C&Fs broad range of specialty insurance products.
What you will do:
What YOU will bring to C&F:
Requirements:
Crum & Forster is committed to ensuring a workplace free from discriminatory pay disparities and complying with applicable pay equity laws. Salary ranges are available for all positions at this location, taking into account roles with a comparable level of responsibility and impact in the relevant labor market and these salary ranges are regularly reviewed and adjusted in accordance with prevailing market conditions. The annualized base pay for the advertised position, located in the specified area, ranges from a minimum of $75,200 to a maximum of $125,300. The actual compensation is determined by various factors, including but not limited to the market pay for the jobs at each level, the responsibilities and skills required for each job, and the employees contribution (performance) in that role. To be considered within market range, a salary is at or above the minimum of the range. You may also have the opportunity to participate in discretionary equity (stock) based compensation and/or performance-based variable pay programs.
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