- Competitive landscape analysis conducting thorough analysis of the competitive landscape, staying informed about industry trends, market dynamics, and competitor activities. Identify and assess strengths, weaknesses, opportunities, and threats posed by key competitors.
- Market positioning collaborating with cross-functional teams to refine and enhance the market positioning of our products in comparison to competitors. Develop and communicate compelling value propositions that differentiate our products in the market.
- Competitive intelligence gathering and analyzing competitive intelligence, including product features, pricing strategies, and go-to-market tactics.
- Provide timely updates to internal teams on emerging competitive trends and threats.
- Conduct regular SWOT analyses to evaluate our product portfolio and marketing strategies against industry benchmarks. Translate findings into actionable insights to inform product development and marketing campaigns.
- Collaboration with product teams to understand product roadmaps and feature releases. Leverage insights to influence product positioning and messaging strategies.
- Sales enablement, developing and delivering training materials for the sales team, equipping them with the knowledge and tools to address competitive challenges effectively.
- Collaborate with sales teams to gather feedback on competitor activities from the field.
- 7 to 10 years of experience
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in product marketing with a focus on competitive analysis.
- Strong analytical and research skills, with the ability to translate data into actionable insights.
- Excellent communication and presentation skills.
- Demonstrated ability to collaborate effectively with cross-functional teams.
- Experience in CX and a passion for staying ahead of market trends.
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CX Product Marketing Manager - Morristown, United States - Avaya
Description
About Avaya
Businesses are built by the experiences they provide, and everyday millions of those experiences are delivered by Avaya Holdings Corp. Avaya is shaping what's next for the future of work, with innovation and partnerships that deliver game-changing business benefits. Our cloud communications solutions and multi-cloud application ecosystem power personalized, intelligent, and effortless customer and employee experiences to help achieve strategic ambitions and desired outcomes. Together, we are committed to help grow your business by delivering #Experiences that Matter.
Avaya is a global leader in digital communications products, solutions, and services for businesses of all sizes delivering most of its technology through software and services. We enable organizations around the globe to succeed by creating intelligent communications experiences for our clients, their employees, and their customers. Every minute of every day, we power positive and productive interactions that drive customer loyalty, team collaboration and business success.
We're focused on Innovation without Disruption, removing barriers, and placing our customers best interests at the forefront of everything we do. The world is evolving in technologically exciting ways, and we strive to lead revolutions in how businesses leverage the cloud, artificial intelligence, automation, and mobility.
We aren't just focused on customer experience, we also prioritize the employee experience, and we work hard to engage and empower our people throughout their career with us. We're seeking the best diverse talent to shape and transform how the world connects. Find out more at Careers at Avaya.
ABOUT OPPORTUNITY
Avaya is a global leader in providing innovative communication and collaboration solutions for businesses. As we continue to innovate and grow, we are seeking a dynamic and strategic CX Product Marketing Manager with expertise in competitive analysis to join our marketing team.
ABOUT YOU
If you are a strategic thinker with a passion for competitive analysis and want to contribute to our dynamic team, we invite you to apply for the Product Marketing Manager position. Join us in shaping the future of CX
COMPENSATION
The pay range for this opportunity is from $132,800 to $179,300 + target sales incentive + benefits.
This range represents the anticipated low and high end of the salary for this position. Actual salaries will vary and are based on factors such as a candidate's qualifications, skills, competencies, and location.
Experience
7 - 10 Years of Experience
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Avaya is an Equal Opportunity employer and a U.S. Federal Contractor. Our commitment to equality is a core value of Avaya. All qualified applicants and employees receive equal treatment without consideration for race, religion, sex, age, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other protected characteristic. In general, positions at Avaya require the ability to communicate and use office technology effectively. Physical requirements may vary by assigned work location. This job brief/description is subject to change. Nothing in this job description restricts Avaya right to alter the duties and responsibilities of this position at any time for any reason. You may also review the Avaya Global Privacy Policy (accessible at ) and applicable Privacy Statement relevant to this job posting (accessible at ). #LI-LD1
