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    Channel Marketing Manager - Oklahoma City, United States - Global Payments

    Global Payments
    Global Payments Oklahoma City, United States

    3 weeks ago

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    Description
    Channel Marketing Manager page is loaded

    Channel Marketing Manager

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    remote type

    Remote

    locations

    Oklahoma City, Oklahoma, USA

    time type

    Full time

    posted on

    Posted 6 Days Ago

    job requisition id

    R


    Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services.

    Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results.

    We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions.

    Join our dynamic team and make your mark on the payments technology landscape of tomorrow.
    Summary

    The Channel Marketing Manager will join the Channel Marketing Team, reporting to the Senior Marketing Manager.

    This position will plan, develop, and execute partner acquisition marketing campaigns utilizing multi-touch, omni-channel campaigns via inbound and outbound marketing.

    The Channel Marketing Manager will collaborate with several different teams across the business on various marketing campaigns to accelerate the growth of our multiple partner channels throughout North America, including Heartland Dealer, Agent Bank and Payroll, and Global Payments Wholesale.

    This individual will create acquisition campaigns to accelerate growth and deliver highly qualified opportunities to multiple partner business development teams.

    This will include understanding sales cycles and value propositions, overseeing asset and content creation, and distributing cohesive campaigns leveraging an omnichannel approach.

    This individual will be responsible for executing programs and will report on metrics to recommend an optimal marketing mix.
    Responsibilities


    Plan and develop integrated marketing prospecting and nurture campaign programs for the Partner Business Development organization to achieve pipeline and revenue goals.

    Support all aspects of campaign and communications activities, including planning, copywriting, editing,

    placement/publishing,

    obtaining management approvals, vendor execution, and reporting & analysis.

    Evaluate new channels and scope vendors for new advertising and lead gen opportunities.

    Analyze sales records, research corporate and competitor information, identify trends, and estimate market development and potential for prospects.


    Deliver marketing campaign results and related marketing activities to stakeholders with data from tools such as Google Analytics, Pardot, Salesforce, and Tableau.

    Performs overall analysis of marketing activities and metrics from marketing campaigns to enhance future programs.


    Work cross-functionally in and outside of the marketing organization, including Product Marketing, Creative Services, Channel Marketing, Marketing Technical Ops, and Sales to deploy and optimize revenue-generating programs.


    Build strong business partnerships with constituents internally and externally throughout the company including marketing, sales, client relations, product management, executives, HR and parent company team members to develop corporate messaging.


    Be a partner to the digital marketing team, advising on business and campaign goals while working with them to identify optimization opportunities.

    Work with Marketing Technical Ops to ensure campaigns are set up correctly, appropriately tagged, and tested prior to deployment.

    Support the execution of partner acquisition special events, trade shows, and webinars.

    Job Requirements

    Minimum Qualifications

    Bachelor's Degree in Marketing, Advertising, Communications, Business or related field

    2-4 years relevant work experience

    Proven ability to work in a fast-paced, complex environment is a must.

    Proven track record of building and executing highly engaging and revenue-driven marketing programs

    Strong relationship builder and high collaborator with sales, marketing leadership, and other stakeholders.


    Solid experience working with new tools and vendors to deliver best-in-class customer acquisition in all stages of the sales funnel.

    Excellent communication skills, particularly when articulating findings in meaningful, clear ways to stakeholders with an emphasis on actionable insight

    Exceptional time management skills

    Self-motivated and disciplined with the ability to define and achieve objectives with limited oversight

    Project Management - Plan, organize, motivate and manage multiple projects, resources and timelines simultaneously

    Basic knowledge in these key areas:
    Marketing campaign development and management

    Campaign performance analytics

    Google Docs/Slides and/or Microsoft Office

    Salesforce

    Preferred Qualifications

    3+ years relevant work experience

    Financial technology or B2B SaaS, or general software industry experience


    Advanced knowledge in these areas:
    Integrated marketing campaign development

    Campaign performance analytics

    Pardot, Outreach and/or other Marketing Automation Tools

    Travel

    Travel 10%-15%

    #LI-Remote
    #LI-LWI
    Global Payments Inc. is an equal opportunity employer.

    Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law.

    Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the Human Resources Department.

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    Interested in learning more about Global Payments and Our Family of Brands?

    Global Payments Inc

    (NYSE:

    GPN) is a leading pure play payments technology company delivering innovative software and services to our customers globally.

    Our technologies, services and employee expertise enable us to provide a broad range of solutions that allow our customers to operate their businesses more efficiently across a variety of channels around the world.

    Headquartered in Georgia with nearly 24,000 employees worldwide, Global Payments is a member of the S&P 500 with worldwide reach spanning over 100 countries throughout North America, Europe, Asia Pacific and Latin America.

    For more information, visit

    and follow Global Payments on Twitter (@globalpayinc), LinkedIn and Facebook.

    #J-18808-Ljbffr
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