Marketing Manager - Oklahoma City, United States - MidFirst Bank

Description

About the job

MidFirst Bank is seeking a highly motivated and experienced Marketing Manager to lead the growth of our Digital Bank brand.

To be successful in this role you will utilize your marketing expertise to implement and manage the Digital Banks marketing strategy.

You will have the opportunity to play a critical role in the growth of the Digital Bank and work directly with the product team, marketing team, marketing vendors, and leadership to implement a marketing strategy that achieves the banks growth goals while working within a budget.

You will be responsible for marketing project management, vendor relationship management, presenting marketing performance, assisting in digital marketing operations and managing monthly marketing budgets.

You will be able to manage multiple projects in various stages of completeness, simultaneously. Stay up-to-date on successful marketing trends by researching and recommending new marketing channels and vendors.

Manage vendor relationships by monitoring active placements, meeting regularly to discuss performance and strategy, inform and update product and rate changes and communicate monthly budgets.

Coordinate the preparation and lead the presentation of reoccurring performance meetings with product owners and leadership. Assist with digital media and social media management as needed.

Analyze marketing performance to make suggestions regarding budget allocation with the goal of optimizing our marketing mix to drive the most growth.

Responsibilities include:
Marketing Strategy and Project Management
Work with internal and external teams to develop highly effective digital marketing and social media strategies
Manage all projects from planning to completion, seeing that all projects stay on schedule, receive necessary approvals and meet launch dates
Maintain and deliver regular project update reports
Collaborate with various stakeholders to answer questions and find solutions to roadblocks
Clearly communicate marketing objectives and specs to marketing operations teams to efficiently deploy marketing initiatives

Vendor/Agency Relations Management

Manage relationship with various vendors and agencies related to specific digital marketing and social media campaigns
Communicate monthly marketing budgets to each vendor
Communicate product and rate changes to vendors
Meet with vendors on a regular basis to review marketing performance and discuss strategic direction

Marketing Strategy

Meet with product groups regularly to discuss ongoing marketing efforts and to plan for future strategies
Lead the development of and maintain an all-encompassing strategic marketing roadmap and campaign program
Deliver data-driven recommendations for marketing enhancements and suggested changes
Be a brand and product expert, know who your customers are, what products they have and trends to help drive marketing strategy
Seek out new vendors/platforms in order to identify new opportunities, test and implement accordingly

Performance Reporting

Coordinate the creation of weekly and other marketing performance reports
Present and deliver reports to stakeholders and leadership and provide recommendations
Work with data analysts to develop new insights to best tell the "marketing story"

Perform ad hoc and other responsibilities as needed

Qualifications

Minimum of 5 years marketing experience, direct experience with bank marketing preferred
Bachelor's degree
Have a high level of expertise in acquisition and growth marketing tactics
Strong Excel skills
Highly organized, motivated and experienced, able to develop successful marketing strategies and manage marketing projects
Experience developing roadmap documents and diagrams/flowcharts, showing where we've been (historical), what we're doing (present) and where we are going (future)

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.

However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.

41 CFR c)
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