- Plan and develop integrated marketing prospecting and nurture campaign programs for the Partner Business Development organization to achieve pipeline and revenue goals.
- Support all aspects of campaign and communications activities, including planning, copywriting, editing, placement/publishing, obtaining management approvals, vendor execution, and reporting & analysis.
- Evaluate new channels and scope vendors for new advertising and lead gen opportunities.
- Analyze sales records, research corporate and competitor information, identify trends, and estimate market development and potential for prospects.
- Deliver marketing campaign results and related marketing activities to stakeholders with data from tools such as Google Analytics, Pardot, Salesforce, and Tableau. Performs overall analysis of marketing activities and metrics from marketing campaigns to enhance future programs.
- Work cross-functionally in and outside of the marketing organization, including Product Marketing, Creative Services, Channel Marketing, Marketing Technical Ops, and Sales to deploy and optimize revenue-generating programs.
- Build strong business partnerships with constituents internally and externally throughout the company including marketing, sales, client relations, product management, executives, HR and parent company team members to develop corporate messaging.
- Be a partner to the digital marketing team, advising on business and campaign goals while working with them to identify optimization opportunities.
- Work with Marketing Technical Ops to ensure campaigns are set up correctly, appropriately tagged, and tested prior to deployment.
- Support the execution of partner acquisition special events, trade shows, and webinars.
- Bachelor's Degree in Marketing, Advertising, Communications, Business or related field
- 2-4 years relevant work experience
- Proven ability to work in a fast-paced, complex environment is a must.
- Proven track record of building and executing highly engaging and revenue-driven marketing programs
- Strong relationship builder and high collaborator with sales, marketing leadership, and other stakeholders.
- Solid experience working with new tools and vendors to deliver best-in-class customer acquisition in all stages of the sales funnel.
- Excellent communication skills, particularly when articulating findings in meaningful, clear ways to stakeholders with an emphasis on actionable insight
- Exceptional time management skills
- Self-motivated and disciplined with the ability to define and achieve objectives with limited oversight
- Project Management - Plan, organize, motivate and manage multiple projects, resources and timelines simultaneously
- Basic knowledge in these key areas:
- Marketing campaign development and management
- Campaign performance analytics
- Google Docs/Slides and/or Microsoft Office
- Salesforce
- 3+ years relevant work experience
- Financial technology or B2B SaaS, or general software industry experience
- Advanced knowledge in these areas:
- Integrated marketing campaign development
- Campaign performance analytics
- Pardot, Outreach and/or other Marketing Automation Tools
- Travel 10%-15%
-
Direct Market Manager
2 days ago
ThinkTank Edmond, United StatesThinkTank Telecom, LLC is actively seeking a motivated and entrepreneurial Direct Market Manager to lead our expansion efforts in Oklahoma - Edmond. As the cornerstone of our mission to enhance connectivity, your role will focus on enrolling new customers into Lifeline and ACP se ...
-
Direct Market Manager
2 weeks ago
ThinkTank LLC Edmond, United StatesJob Description · Job DescriptionThinkTank Telecom, LLC is actively seeking a motivated and entrepreneurial Direct Market Manager to lead our expansion efforts in Oklahoma - Edmond. As the cornerstone of our mission to enhance connectivity, your role will focus on enrolling new c ...
-
Marketing and Events Manager
3 weeks ago
US National Governing Bodies Edmond, United StatesREPORTS TO: Chief Marketing Officer. PURPOSE: Play a pivotal role in executing marketing initiatives and coordinating various events and partnerships to promote the organization's brand and mission. Work closely with the Chief Marketing Officer and o Events Manager, Marketing, Ma ...
-
Regional Market Development Manager
2 days ago
Central Power Systems & Services Edmond, United StatesBuild and maintain long-lasting, strong relationships with customers while partnering with them to better understand their business objectives and needs. Develop and execute strategic plans to achieve sales targets. Create and communicate sales goals Manager, Development, Regiona ...
-
Global Payments Edmond, United StatesThe Marketing Automation Manager will join the Marketing Technical Operations team, reporting to the Senior Director of Marketing Tech Ops. This role will build and execute marketing automation programs in Pardot, inclusive of emails, nurture program Operations, Marketing, Manage ...
-
Global Payments Edmond, United StatesEvery day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions an ...
-
Direct Market Manager
2 weeks ago
ThinkTank Edmond, United StatesThinkTank Telecom, LLC is actively seeking a motivated and entrepreneurial Direct Market Manager to lead our expansion efforts in Oklahoma - Edmond. As the cornerstone of our mission to enhance connectivity, your role will focus on enrolling new customers into Lifeline and ACP se ...
-
Market Delivery Manager
3 weeks ago
Lowe's Edmond, United StatesThe Market Delivery Manager (MDM) is primarily responsible for ensuring Delivery Customer Satisfaction thru service and quality control standards, for customers in a specific market for product purchased thru Lowes Retail Stores or Lowes Online. Dai Delivery, Manager, Operations, ...
-
Mid-Market Sales Manager
3 weeks ago
Cox Communications Edmond, United StatesCompanyCox Communications, Inc.Job Family GroupSalesJob ProfileManager, Sales (Sm & Med) - CB New - CCIManagement LevelManager - People LeaderFlexible Work Option Hybrid - Ability to work remotely part of the weekTravel %Yes, 15% of the timeWork ShiftDayCompensationCompensation i ...
-
Senior Marketing Automation Manager
1 week ago
Global Payments Edmond, United StatesEvery day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions an ...
-
Omega Ventures Edmond, United StatesTrainee Program for Commercial Manager (m/f/d) · Our stores are the heart of Takko Fashion - with more than 1,900 stores in 17 countries in Europe, Takko Fashion is always close by. Do you have a passion for fashion? And do you want to make families happy through good advice and ...
-
Marketing Manager
2 days ago
Surterra Wellness Oklahoma City, United StatesThis is a hybrid role and we are looking for candidates who can commute to Brookline, Northampton, and Franklin as it will require travel to our market locations. · Everyone is welcome here. Each of us is unique, and that's what makes us amazing. We believe in inclusiveness and c ...
-
Compass Group Edmond, United StatesMARKETING MANAGER- University of Central Oklahoma- Edmond, OK · Location:Salary: · $65KAt over 300 college & universities around the country, · Chartwells Higher Education · is re-inventing the on-campus dining experience. We are challenging the norm and setting new standards ...
-
Regional Marketing Manager
1 day ago
Eagle Eye Networks Oklahoma City, United StatesAbout Us · Eagle Eye Networks is the global leader in cloud video surveillance, delivering cyber-secure, cloud-based video with artificial intelligence (AI) and analytics to make businesses more efficient and the world a safer place. The Eagle Eye Cloud VMS (video management syst ...
-
digital marketing manager
2 days ago
Compass Group Poland Sp. z o.o. Oklahoma City, United StatesEurest · Position Title: · DIGITAL MARKETING MANAGER (ONSITE) - HOUSTON, TX · Pay Grade: · 15 · Reports To: Vice President, Operations · Salary: · $85,000/yr. · As the leader in business and industry dining, Eurest is the company to join if you want a rewarding career packed ...
-
Market Area Manager
2 weeks ago
Credit Acceptance Oklahoma City, United StatesCredit Acceptance is proud to be an award-winning company with local and national workplace recognition in multiple categories Our world-class culture is shaped by dedicated Team Members who share a drive to succeed as professionals and together as a company. A great product, ama ...
-
Direct Market Manager
2 weeks ago
ThinkTank LLC Oklahoma City, United StatesJob Description · Job DescriptionThinkTank Telecom, LLC is actively seeking a motivated and entrepreneurial Direct Market Manager to lead our expansion efforts in Oklahoma City, OK. As the cornerstone of our mission to enhance connectivity, your role will focus on enrolling new c ...
-
Customer Marketing Manager
10 hours ago
Tenable Oklahoma City, United StatesWho is Tenable? · Tenable is the Exposure Management company. 44,000 organizations around the globe rely on Tenable to understand and reduce cyber risk. Our global employees support 65 percent of the Fortune 500, 45 percent of the Global 2000, and large government agencies. Come ...
-
Direct Market Manager
2 days ago
ThinkTank Norman, United StatesThinkTank Telecom, LLC is actively seeking a motivated and entrepreneurial Direct Market Manager to lead our expansion efforts in Oklahoma - Norman. As the cornerstone of our mission to enhance connectivity, your role will focus on enrolling new customers into Lifeline and ACP se ...
-
Direct Market Manager
2 weeks ago
ThinkTank LLC Norman, United StatesJob Description · Job DescriptionThinkTank Telecom, LLC is actively seeking a motivated and entrepreneurial Direct Market Manager to lead our expansion efforts in Oklahoma - Norman. As the cornerstone of our mission to enhance connectivity, your role will focus on enrolling new c ...
Channel Marketing Manager - Edmond, United States - Global Payments
Description
Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.
Summary
The Channel Marketing Manager will join the Channel Marketing Team, reporting to the Senior Marketing Manager. This position will plan, develop, and execute partner acquisition marketing campaigns utilizing multi-touch, omni-channel campaigns via inbound and outbound marketing.
The Channel Marketing Manager will collaborate with several different teams across the business on various marketing campaigns to accelerate the growth of our multiple partner channels throughout North America, including Heartland Dealer, Agent Bank and Payroll, and Global Payments Wholesale.
This individual will create acquisition campaigns to accelerate growth and deliver highly qualified opportunities to multiple partner business development teams. This will include understanding sales cycles and value propositions, overseeing asset and content creation, and distributing cohesive campaigns leveraging an omnichannel approach. This individual will be responsible for executing programs and will report on metrics to recommend an optimal marketing mix.
Responsibilities
Minimum Qualifications
#LI-LWI
Global Payments Inc. is an equal opportunity employer.
Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the Human Resources Department.