- Define core value proposition for key buyer profiles
- Define the messaging and positioning for campaigns to support key offerings for both clients and prospects
- Analyze competitor and alternative offerings in the market, assess their strengths and weaknesses, and develop a strategy for winning against the competition
- Develop market segmentation strategies, and ideal customer profiles
- Support marketing and go-to-market (GTM) strategy plans, while overseeing the marketing activities for both prospects and clients
- Develop impactful marketing campaigns to support GTM strategic objectives
- Track and report key marketing campaign metrics
- Advocate for voice of the customer to inform marketing campaigns
- Work collaboratively with sales and stakeholders on service offering launches
- Work hand in hand with commercial teams to share, monitor and track results and constantly optimize for maximum lead gen conversion impact
- Continuously measure, share and adjust based on results
- Select and support key events that are critical to the brand and the client base for thought leadership
- Work with stakeholders to identify thought leadership platforms that are meaningful to your service line
- Work with subject matter experts and other stakeholders across Certara to develop insightful & compelling content (webinars, blogs, whitepapers, etc.) to influence customers, buyers, industry specialists, research analysts, etc.
- Work closely with sales to understand their challenges and needs relative to selling the offering, and create and maintain sales tools to help sales succeed
- Bachelor's or Master's degree in Marketing, and/or Communications or Life Sciences (Master's degree preferred)
- 5+ years' experience in service marketing positions
- Strongly prefer experience in pharmaceutical, contract research organization, or life sciences
- Strong oral and written communications skills
- Must be able to work independently with little direct supervision
- Able to operate in a fast-paced, rapidly changing and growing environment
- Proven ability to build relationships with internal stakeholders
- Strong technical skills including expertise in Microsoft Excel, Microsoft PowerPoint, WordPress
- Experience in or knowledge of pharmaceutical consulting and development lifecycle, regulatory services is a plus
- Self-motivated, curious, innovative, multi-tasker, creative and analytical
- Strong project management skills with exceptional attention to detail
- Is data-driven and comfortable with data analysis and lead funnel conversion metrics
- Is flexible in business approaches and adapts well to change
- Has a high-level of attention to detail
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Senior Marketing Manager, Drug Development Sciences - Wayne, United States - Certara USA, Inc.
Description
OverviewThe Senior Marketing Manager will lead marketing strategy and tactics for a portfolio of comprehensive drug development services. This role will help tell the story of why Certara Services are critical to the success of new therapeutic development. You will work with world leading scientists and cutting-edge technology to share how Certara's scientific expertise plus enabling technology delivers high impact results and value to the life sciences community. This position is responsible for helping drive new business and sharing success stories about services across the organization. Certara is a high-pace environment, high-growth company. We are looking for smart marketers who are great at solving complex problems.
ResponsibilitiesThe Senior Marketing Manager will report to the Director of Marketing and will provide digital marketing strategy and execution for specified Certara services.
The key responsibilities include:
Product Positioning and Messaging
Go-to-Market Strategy
Thought Leadership
Sales Tools/Training
Events are a key component of our services strategy. Must be able to run and execute
QualificationsThe Ideal Candidate
Certara bases all employment-related decision on merit, taking into consideration qualifications, skills, achievement, and performance. We treat all applicants and employees without regard to personal characteristics such as race, color, ethnicity, religion, sex, sexual orientation, age, nationality, marital status, pregnancy, physical or mental condition, genetic information, military service, or other characteristic protected by law.
