- Monitor Daily channel performance
- Collaborate with Acquisition team and Analytics on attribution and reporting projects to understand the impact of channels
- Be an authority on paid channel creative, leveraging past performance data to brief in new assets to drive performance
- Manage channel aggregation of marketing mix modeling data weekly
- Manage channel financial needs such as accruals, POs and vendor invoicing
- Manage channel asset trafficking including digital and offline (TV/OTT)
- Own ad serving, tag implementation, troubleshooting/QA to ensure marketing programs are launched and tracked properly
- 1-3 years of experience in paid media channels and campaign trafficking
- In platform experience with Meta and Affiliate channels (e.g Impact Radius),
- Experience with Television channel management (e.g pre logs, post logs and weekly clearance)
- Strong attention to detail with experience in proper campaign set-up and QA
- Technical problem solver with an interest for investigating, troubleshooting, and resolving difficult technical issues
- Experience with Google Tag Manager, Google Analytics, and Looker to ensure ad platforms and internal data tools have reliable data for analysis
- Digitally savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint
- Experience with Google Merchant Center and maintaining shopping feeds for Google, Facebook, etc.
- Highly collaborative with strong communication and interpersonal skills
- Proactive and positive self-starter who works well independently and within a team context
- Must be highly organized, detail oriented and have awareness and judgment to prioritize different tasks and priorities
- Employee Stock Purchase Plan (purchase stock at discounted rates)
- 401K (with company matching up to $1000)
- Medical, Dental & Vision Insurance
- Paid parental leave
- Unlimited Discretionary Time Off (DTO) & 10 Paid Holidays
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Acquisition Marketing Coordinator - San Francisco, United States - The RealReal
Description
The RealReal is the world's largest online marketplace for authenticated, resale luxury goods. Through our work, we are committed to contributing to a sustainable future, both for fashion and for our employees. Authenticity is a core component of our business; we value it in our products and we celebrate it across our teams by encouraging every TRR employee to bring their REAL authentic selves to work each day. We're hiring, and we'd love for you to join our dynamic team
The RealReal is looking for an Acquisition Marketing Coordinator to join our growing team This position reports to the Senior Manager of Digital Acquisition. This person will work across paid media channels including Paid Social, Display, Affiliate, Digital Radio, Direct Mail and TV/OTT. This role is a key position on the Acquisition Marketing team, also owning ad tech/operations for digital marketing, ensuring that programs are tagged and tracked properly. The ideal candidate is proactive, detail oriented, and is hungry to learn and contribute. They will work closely with key stakeholders to support asset briefing, campaign trafficking, channel monitoring and performance hindsights.
Eligible work locations: AL, AZ, CA, CO, CT, DC, FL, GA, HI, ID, IL, IN, KY, LA, MA, MD, ME, MI, MN, MO, NC, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, RI, SC, TN, TX, UT, VA, WA, WV
What You Get To Do Everyday
GHR9094 #LI-KR50 #LI-Onsite
The RealReal is the world's largest online marketplace for authenticated, resale luxury goods, with more than 30 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories-including women's and men's fashion, fine jewelry and watches, art and home-in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off and direct shipping. We do all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as handling shipping and customer service. At our 13 retail locations, including our twelve shoppable stores, customers can sell, meet with our experts and receive free valuations.
The RealReal is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status. We will consider qualified applicants for a position regardless of arrest or conviction records. At TRR, People Come First. That's why diversity and inclusion are vital to our priorities as an equal opportunity employer. You can read about our Diversity Equity and Inclusion program here.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.