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Marketing Manager - Lonoke, United States - Vista Outdoor
Description
Job Description
The Marketing Manager translates category and new product plans into brand marketing plans that drive promotion and demand creation for Remington products; primary point of contact and project manager on execution of campaigns and marketing materials.
As the Marketing Manager, you will have an opportunity to:
Help build creative capability and "voice of Remington" through internal and external resources
Work with Director of Marketing to set expectations and guidelines for marketing plan execution (plan templates and approval process)
Assist Director in producing creative assets working with external agencies and as well as internal creative partners. Help lead external contact captures and teams as internal brand expert
Establish and track reporting metrics to communicate progress and successes of initiatives to business unit leadership
Develop brand and product plans to set strategy for promotion of priority products to build consumer awareness, penetrate markets and build demand to pull product off the shelf
Work with centralized marketing functions:
ecommerce, media, PR, conservation, insights and events to ensure Remington brand has a strong and unique voice
Coordinate with trade marketing to align brand plans with sales account activity and timing
Interface with product management and engineering teams to coordinate new product launches and marketing materials
Help support internal team partners:
graphic design, social media management
Manage content and product information on brand's websites, working with the ecommerce and web development teams
Management of marketing materials:
advertising, brochures, websites, social media, promotions, packaging and in-store signage to Win at Retail supporting core products (ammunition) as well as Remington accessories and licensed partners
Manage execution of brand positioning, messaging development, written style guide and guardrails
Help create, update and share master calendar of marketing activities\Capture competitive brand and product promotion activity to share with the organization and inform marketing strategies
Help represent Remington at select consumer events and in the local community
You Have/are
1-3+ years marketing experience
Bachelors degree in related field such as business, marketing, communications, public relations, etc
Experience managing or creating marketing plans, deliverables and content
Digital marketing experience or understanding in areas such as email marketing, SEO, social media
eCommerce, website management, salesforce marketing cloud experience preferred
Highly organized
Exceptional writing and communication skills
Ability to work cross functionally with multiple internal and external partners
Familiarity and passion for hunting and shooting sports or willingness to learn
We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, tuition reimbursement, gear discounts and the ability to add value to an exciting mission
Our Postings are not intended for distribution to or use in any jurisdiction, country or territory where such distribution or use would violate local law or would subject us to any regulations in another jurisdiction, country or territory.
Equal Opportunity Employer Minorities/Females/Protected Veteran/Disabled
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