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    Marketing Manager - Little Rock, United States - JLL

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    Description


    JLL has a great opportunity to join our Retail Property Management team at the Park Plaza Mall in Little Rock.

    The Marketing Manager is responsible for leading the center's marketing plan in support of the property's strategic goals.

    The Marketing Manager will ensure JLL's marketing platforms (Marketing for Leasing, Marketing for Sales, Marketing for Revenue), tools and Core Practices are effectively employed to drive results and maximize client satisfaction.

    Marketing Strategy Development & Management

    Development of the annual marketing plan for the property based upon the center's strategic goals
    Creation of an annual marketing budget to support the marketing plan; ongoing monitoring of the marketing budget; monthly reforecasting and adjustment as needed to meet year-end projections
    Other responsibilities include analysis of sales and statistical data, financial reporting, public relations, media buying, traditional and digital media management, program results documentation and general administrative duties

    Marketing Strategy Implementation

    Develop and effectively execute sales promotions, special events and internal and external communication strategies to drive tenant sales; include retailers, as appropriate
    Establish an ongoing partnership with tenants to maximize individual store sales through retailer communications/sales promotions/visual merchandising, especially with tenants identified as "key retailers"
    Work with Regional Marketing Manager to identify and implement all appropriate corporate programs
    Effectively manage the center's digital media programs (social media, mobile, web), as applicable
    Effectively utilize market and consumer research to develop the center's marketing plan and support the leasing efforts
    Partner with the Leasing team to support the leasing efforts by compiling relevant information and creating professional, compelling sales materials
    Maintain a thorough knowledge of the trade area including all competitive properties, market and customer demographics and available media
    Partner with Specialty Leasing to develop and implement local and corporate ancillary income opportunities to generate additional revenue for the property
    Review monthly sales reports to ensure a thorough knowledge of retailer sales; track key retailer and category trends
    Cultivate and maintain an appropriate level of involvement in community activities, professionally representing the property and JLL
    Follow corporate policies and procedures for all programs and events
    Complete special assignments as directed by the General Manager and/or Regional Marketing Manager

    Provide Superior Client Service

    Collaborate with property team and regional resources to achieve client-driven property business goals while ensuring that JLL's Core Practices are followed
    Communicate with the client and regional team members as needed or required.

    Elements of communication to the client and team members may vary and could include sales narrative, key retailer report, results of marketing for leasing, sales and alternative revenue efforts.

    Leadership, Motivation and Development

    Serve on JLL marketing taskforce as assigned by Regional Marketing Manager
    If applicable, provide constructive feedback, regular coaching, and career development input throughout the year to help employees achieve performance objectives and develop their professional skills and capabilities

    Skills And Knowledge

    Complete knowledge of

    Microsoft Office Products:
    Excel, Word, PowerPoint
    Ability to learn employer specific web-based software systems
    Knowledge of marketing fundamentals and market research
    Excellent interpersonal communication skills (verbal and written)
    Special event coordination and management experience
    Ability to multi-task
    Sales/negotiation skills a plus
    Experience in managing budgets
    Flexibility to work varied schedules including weekends and evenings
    Strong team player

    Education/training- Bachelor's degree in marketing or related field

    Years of relevant experience – 3-5 years in retail, marketing, advertising, or comparable business experience

    Physical work requirements/conditions – Walking the property up to several times per day; event set-up/tear down; sign installation; light lifting
    #J-18808-Ljbffr

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