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    Digital Communications Specialist - Oklahoma City, United States - HAC Retail

    HAC Retail
    HAC Retail Oklahoma City, United States

    4 weeks ago

    Default job background
    Full time
    Description

    Job Details

    Description

    Position Summary:

    As a Digital Communication Specialist at HAC, Inc., you will play a pivotal role in managing our digital presence and reputation across various online platforms. You will be responsible for crafting engaging social media content, monitoring online conversations, and implementing strategies to exceed social media KPI's and meet our organizational goals.

    Essential Functions and Responsibilities:

  • Develop and execute social media strategies to increase brand awareness, engagement, and customer loyalty.
  • Create and schedule compelling content for various social media platforms including Facebook, Instagram, TikTok, and LinkedIn.
  • Monitor social media and online channels for mentions, comments, and messages, and respond in a timely and professional manner using top-of-the-line digital communications tools and platforms
  • Analyze social media metrics and form insights to optimize content performance and drive continuous improvement.
  • Identify trends and patterns in customer feedback and collaborate with relevant departments to address issues and improve customer satisfaction.
  • Develop creative and engaging content for digital platforms including social media posts, blog articles, and newsletters.
  • Collaborate with digital content producers and graphic design teams to create multimedia content such as videos, infographics, and animations.
  • Plan and execute online events, contests, and promotions to foster community engagement and brand loyalty.
  • Monitor industry trends and competitor activities to identify opportunities for engagement and differentiation.
  • Track and analyze key performance indicators (KPIs) related to social media engagement, reputation management, and content performance.
  • Prepare regular reports and insights for management review, highlighting successes, challenges, and opportunities for improvement.

    • Supervisory Responsibilities:

    None

    Qualifications

    Education:

    Bachelor's degree in a relevant field (, Digital Media, Multimedia, Marketing, Communications).

    Portfolio or proven experience as a Digital Content Creator or similar role.

    Experience:

  • Minimum of 4 years of related experience in digital marketing, social media management, or equivalent.
  • Strong writing and communication skills with a keen eye for detail.
  • Proficiency in social media management tools and analytics platforms.
  • Proficiency in elementary graphic design and editing software (, Canva, Adobe Creative Suite a plus)
  • Ability to multitask, prioritize, and manage time effectively in a fast-paced environment.
  • Creative thinking and problem-solving skills with a customer-centric mindset.
  • Familiarity with the grocery or retail industry is a plus.

    • Competencies (Knowledge, Skills, and Abilities):

  • Digital literacy.
  • Excellent organizational and time management skills.
  • Strong understanding of digital marketing and e-commerce.
  • Effective communication skills.
  • Ability to think creatively and innovatively.
  • Analytical skills to identify challenges and trends.
  • Familiarity with market trends and technologies.

    • Work Environment/Physical Demands:

  • Must be able to lift up to 50 pounds.
  • Standing/ walking up to 60% of work hours.
  • Hand use: Grasping, manipulation, pushing and pulling. Work also may require bending, squatting, and reaching.
  • Travel – minimal.
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