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Marketing Segmentation and Operations Specialist - Reston, United States - Cooley
Description
Marketing Segmentation and Operations SpecialistCooley is seeking a Marketing Segmentation and Operations Specialist to join the Marketing & Business Development team.
Position summary
:
The Marketing Segmentation and Operations Specialist will support CRM-related business processes relating to contact/account list-building and management for marketing events and campaigns, along with supporting other marketing operations projects as assigned.
The Marketing Segmentation and Operations Specialist will exhibit strong aptitude for reviewing and analyzing data, strong attention to detail, and ability to communicate clearly and efficiently with project stakeholders.
Specific responsibilities include, but are not limited to, the following:Position responsibilities
:
CRM support:
Work with the CRM system to create customized mailing lists for events and marketing campaigns, according to marketing/business development specifications
Advise on, build out, cleanse, and enhance marketing lists of accounts and contacts based on parameters and requirements communicated by stakeholders
Verify, supplement, and correct inaccurate and incomplete data, and remove/merge duplicate contact records in line with list requirements
Work with marketing/BD on mailing list iterations as needed; support the list through the lifecycle of the event
Push mailing lists to e-marketing system for digital mailings
Monitor and resolve bounce-backs for various mailings related to the list
Utilize Demandbase to import leads into Salesforce (where necessary and in compliance with data protection requirements)
Collaborate with CRM Services data stewards and Corporate Data Management teams if data structure or data inconsistencies require long-term resolution
Process support:
Support the marketing department processes and workflows, including the marketing workflow automation system, as needed
All other duties as assigned or required
Skills and experience:
Required :
Exhibit proficiency in the Microsoft Office suite, MS collaboration tools, MS SharePoint, MS PowerBI, Salesforce and other firm applications
Ability to work extended and/or weekend hours, as required
Ability to travel to other offices and off site as needed
3+ years experience in marketing technology
Experience with CRM tools and related processes
Strong proficiency in data review and analysis
Experience in managing and executing multiple projects concurrently
Preferred :
Bachelor's degree
Prior experience in law firm or other professional service organization
Competencies:
Ability to work within a compressed timeline
Excellent problem solving and troubleshooting skills
Demonstrate great initiative and the ability to work independently
Capable of grasping new concepts quickly and without prior experience
Strong attention to detail and ability to follow instructions with high degree of accuracy
Team-oriented with the ability to work collaboratively across offices
Excellent organizational and time management skills
Ability to communicate effectively and tactfully with individuals at all levels within and outside of the firm
Ability to prioritize and work concurrently on a variety of projects and requests, providing a solutions-oriented approach
Excellent written and verbal communication skills
Cooley offers a competitive compensation and excellent benefits package.
EOE
The expected hourly pay range for this position is $ $47.00. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.
We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits.
In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 20 days of Paid Time Off ("PTO") and 10 paid holidays each year.
We provide generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.#J-18808-Ljbffr
