Communications and Marketing Specialist - Alexandria, United States - Council on Social Work Education

Description

Job Description

We're looking for a Communications & Marketing Specialist to join our communications and membership team Are you passionate about communications, marketing and creating visually beautiful designs?

Join the CSWE today and help us continue to make a difference

Compensation & Benefits:

• Competitive Base Salary: ranging from $72,000-$77,000 DOE
• Telework days eligible
• Health, dental, vision insurance, life/AD&D insurance, STD/LTD, FSA, 403B & More (Some of these benefits are 100% employer paid)
• Paid Vacation, sick leave, and holidays
• Professional Development Opportunities*
• Company sponsored events and conferences*

*Terms & Conditions Apply

The Council on Social Work Education (CSWE) is a national association of social work education programs that ensures and enhances the quality of social work education for professional practice and promotes individual, family, and community well-being, and social and economic justice. CSWE pursues this mission by setting and maintaining national accreditation standards for baccalaureate and master's degree programs in social work, by promoting faculty development, and by advocating for social work education and research.

The Council on Social Work Education is committed to creating an accessible, supportive environment that recognizes diversity and cultural competence as integral components of excellence. Candidates who contribute to that goal are encouraged to apply and identify their strengths in this area.

POSITION SUMMARY

The Communications and Marketing Specialist will be in charge of managing the development and execution of marketing campaigns and communications. Under the direction of the Vice President of Communications and Membership, the incumbent will beneficially promote CSWE's brand, product and services.

The Communications and Marketing Specialist will serve as the communications expert working with CSWE divisions to create and distribute engaging content, manage digital platforms and build strong relationships with stakeholders. The incumbent will handle various administrative, communications, and marketing tasks and projects and will help implement communications strategies and plans.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Under the direction of the VP of Communications and Membership, contribute to the generation of the annualstrategic communications plans for the association; coordinate with internal divisions/departments and externalpartners for effective implementation and execution.
• Creates and executes digital marketing campaigns across email, website, and social media, to include targeted emails, weekly and monthly newsletters, website updates, and content distribution among social and community platforms.
• Responsible for managing the communications calendar; works with internal and external stakeholders to ensure comprehensive accuracy for assigned projects.
• Assists division head with communication correspondence both internally and externally; provides guidance to executive leadership to provide concise messaging.
• Serves as a representative for the communications team at external events and conferences.
• Provides support to the VP of Communications and Membership for crisis communications, including both internal and external messaging.
• Curates and generates content for platforms, whether sourcing externally, copywriting or development of visual media; this would include email content, infographics, image libraries, and news items.
• Manages content partnership and revenue stream with newsletter and career center partners.
• Recommends and assist with the implementation of processes and tools to optimize team productivity.
• Monitors progress and outcomes of ongoing campaigns and communications projects, using editorial calendars and related project management platform tools.
• Coordinates the production and distribution of videos, graphic elements, brochures, fact sheets, and logos.
• Acts as the primary administrator for CSWE's online community and email marketing platform.

QUALIFICATIONS, KNOWLEDGE AND SKILL:

• Bachelor's degree in Marketing, Communication, or a related field preferred; Bachelor's degree in any field is required.
• Three to five (3-5) years of experience in marketing, communications, or a related field with proven ability to execute effective communications initiatives is required.
• Experience with editorial calendars and/or project management tools is required.
• Experience with best practices in nonprofit marketing concepts, practices, and procedures is required.
• Familiarity and experience with style books is required; experience with APA is preferred.
• Experience with digital media platforms such as: project management platforms, content management systems, customer relationship management systems, social media management platforms, digital asset management, marketing automation, digital community management or similar is required.
• Excellent communication and interpersonal skills and verbal and written communications is required.
• Excellent writing skills are required.
• Demonstrated ability to managing multiple projects at once, maintaining timelines and meeting deadlines.
• Graphic design skills are preferred.
• Proven ability to work independently.

The office is located in Alexandria, Virginia. CSWE is a hybrid work environment.

APPLICATION INSTRUCTIONS:
Please submit a cover letter and your resume or CV by clicking the "I'm Interested" button on the job posting.

To be qualified, an individual must have the requisite skills, experience, and education for the job and must also be able to perform the essential functions of the job, with or without reasonable accommodation. The Council on Social Work Education provides reasonable accommodations to applicants upon request. Your information will be kept confidential according to EEO guidelines.

COMPENSATION

• The salary range for this position is commensurate with experience ($72,000-$77,000 annually).

• CSWE offers a competitive benefits package including medical, dental, vision, PTO, 403b retirement contributions, and more.

ADA SPECIFICATIONS
This position is primarily sedentary and is performed in an office setting. The physical demands of this position are limited to the ability to lift up to 30 lbs. and bend, stoop, and carry materials. Occasional travel within the United States and work on weekends may be necessary. The Council on Social Work Education (CSWE) is an Equal Opportunity, Affirmative Action Employer. CSWE is dedicated to building a culturally diverse staff committed to working in a pluralistic environment. We encourage applications from women, minority groups, veterans, and people with disabilities.