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    Marketing Project Manager - Arizona City, United States - Empire Southwest

    Empire Southwest
    Empire Southwest Arizona City, United States

    3 weeks ago

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    Description


    Join our group of passionate team players, committed to providing the best level of service for our clients in a rewarding environment.


    WHO WE ARE:
    Founded in 1950, Empire Cat is a world-renowned Caterpillar dealer and a top private company in Arizona.

    We are a third-generation family-owned company with over 3,700 employees across 30+ locations throughout Arizona, Nevada and portions of Eastern California.

    We are a diverse group of people, but we all share an inspiring vision to BE THE BEST. That vision is achieved by our individual commitments to work hard and live our core values every day.

    WHAT WE OFFER:
    Competitive Pay
    401(k)
    Tool Discounts/Tool Insurance
    Technical Training & Professional Development Classes
    And More

    JOB DETAILS:
    Shift
    1 st /Day Shift
    Location
    In Office
    Schedule
    Schedule to be provided by leader.
    Salary Range
    $76,747 - $103,723 annually

    JOB SUMMARY:


    If you have strong organizational skills, creative ideas, and enjoy hands-on problem solving – our Marketing Project Manager role is the perfect fit for you.

    You'll support the Empire marketing team efforts by creating annual marketing plans that include recommended budgets, channel strategy, and project execution for multiple divisions.

    Your plans will be supported by our award-winning, collaborative Marketing team of over 20 members including coordinators, specialists, designers, and data analysts.

    As a Marketing Project Manager, you will collaborate with division leaders to understand their business challenges and help develop Marketing solutions.

    The ideal candidate will have experience driving business strategies and recommendations through the development of creative marketing solutions including ideation, process management, content development, copywriting, visual graphics, and production.

    They should be a respectful, proactive communicator and a flexible and adaptable team player who is detail-oriented, a self-starter and thrives in a constantly changing environment.

    This role understands the foundational aspects of marketing and uses research, competitive positioning, and customer understanding and planning to deliver comprehensive plans and communicate results on a timely basis.

    You will consult closely with internal clients and outside vendors to plan, manage and execute projects from start to finish.

    The range of projects include new product introductions, store merchandising, client experience initiatives, ecommerce programs, employee recognition campaigns, corporate branding, web content, and more.


    ESSENTIAL FUNCTIONS :
    Develop and execute effective marketing strategies from business planning meetings.

    Create multi-channel campaigns tailored to customer segments, using tactics such as direct mail, trade publications, digital channels, signage, and mass media.

    Deliver metrics appropriate to demonstrate campaign results.
    Manage day-to-day operational aspects of projects, including communication of stakeholder needs to marketing team.
    Manage multiple projects simultaneously and understand project priorities in the context of stakeholder expectations. Be the focal point for production, timeline, and resourcing issues.
    Serve as a marketing consultant to the sales and operational process to achieve goals. Ensures teams have the proper go-to-market tactics to articulate our value proposition and are aware of and use materials.
    Manage tactical budget effectively and provide periodic reports to update leadership.
    Analyze campaign results and identify trends or adjustments and provide recommendations where shifts are needed.

    Working with internal resources; plan and execute events for customer appreciation, trade shows, open houses, trade associations, employee appreciation, etc.

    Work with internal team and external vendors to develop and maintain website content, including regular updates of specials and promotions.

    Research, understand and communicate market conditions and division/department/location performance to identify opportunities for growth, diversification, or additional market focus.

    Remain knowledgeable of market and industry trends, competitors and marketing best practices as related to the lines of business supported.

    Understands brand requirements and compliance for all aspects of our business.
    Create an environment of ownership and personal accountability where each person is responsible and accountable for their performance.

    Establish strong relationships with partners and vendors including advertising agencies, photographers, designers, and printers to ensure projects are on time and on budget.

    Work safely at all times. Adhere to all applicable safety policies. Comply with all companypolicies, procedures and standards.

    ADDITIONAL RESPONSIBILITIES:
    Maintain project management system to update statuses and track project deliverables and deadlines.
    Willingness to work occasional evenings, weekends, and travel as needed.
    Work within and promote the corporate values.
    Provide backup support to general administrative functions within Marketing Department.
    Other duties as assigned.

    KNOWLEDGE SKILLS AND ABILITIES :
    Proven track record in managing marketing projects from inception to completion with measurable results.

    Knowledge of all aspects of marketing including project management, integrated marketing communications, direct marketing, and advertising including functions of copywriting, graphic design, online marketing, and branding.

    Ability to effectively organize and present information relevant to senior management.
    Strong knowledge of Microsoft Office (Outlook, Excel, PowerPoint and Word).
    Strong knowledge of Google Analytics; certification preferred.
    Strong knowledge of WordPress or similar website content management systems.
    Ability to generate high-level campaign ideation to meet client goals and objectives.
    Outstanding oral and written communication skills.
    Strong team player and self-starter who is a motivated contributor and brings a positive attitude to the team.
    Strong organizational skills, including project management, and the ability to think creatively.
    Strong attention to detail, problem solving and internal communications.
    Ability to cope with the rapid pace and constant change associated with the industry.
    Ability to successfully manage numerous projects simultaneously.
    Proficiently use data to measure and report on campaign performance, providing insights and recommendations for improvement.
    Must keep current with industry trends, emerging platforms, and best marketing practices to innovate, introduce, and integrate new ideas.
    Understand brand requirements and consistently apply brand standards throughout all channels.

    EDUCATION AND EXPERIENCE:
    4-year degree in Marketing, Business, or similar discipline.
    Minimum 4 years' relevant Marketing experience, industry experience preferred.
    Experience with Wrike (or similar project management tool.)
    Experience in defining and managing the scope of projects with metrics to determine performance.
    Experience in creative and technical writing for marketing purposes.
    Experience with Adobe Creative Suite a plus.
    Must be able to communicate (speak, read, comprehend, write) in English.

    PHYSICAL DEMANDS:


    The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

    Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
    While performing the duties of this job, the employee is regularly required to use hands and talk or hear.

    The employee frequently is required to stand; walk; reach with hands and arms; climb or balance; and stoop, kneel, or crouch, or crawl.

    The employee is occasionally required to sit.

    The employee must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and occasionally lift and/or move up to 50 pounds.

    Specific vision abilities required by this job include close vision.

    If on an occasional basis, employees perform duties that Empire in good faith believes could affect the safety or health of the employee performing the task or others, then their role would be classified as working in a Safety-Sensitive Position.


    WORK ENVIRONMENT:


    The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

    Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
    Hearing and speech adequate for telephone and in-person conversations.
    Eyesight correctable to read computer printouts, etc.
    Manual dexterity sufficient for answering telephones, operating a computer, climbing stairs, and traversing area.
    Mental alertness sufficient for policies and procedures
    Must be able to meet all safety requirements for applicable safety policies.
    The noise level in the work environment is usually office moderate.

    DISCLAIMER:


    The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification.

    They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.

    The roles and objectives of this job do not include setting corporate policy and does not constitute a managing agent of the company.

    Empire is committed to working with and providing reasonable accommodation to individuals with disabilities.

    If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call and let us know the nature of your request and your contact information.

    Empire Southwest is an EEO/Affirmative Action Employer
    Safety - Respect - Integrity - Teamwork - Excellence - Stewardship - Astonishment

    #J-18808-Ljbffr
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