- Three years minimum Email marketing minimum in content building of html, using Salesfoce / Marketing Cloud Three years minimum of HTML in Dreamweaver or similar
- Experience in building email journeys, AirTable (or similar) project management experience.
- Minimum of 3 year experience building html emails using content builder such as Dreamweaver or other, and scheduling them through Salesforce Marketing Cloud
- Experience with task management software such as AirTable, Asana or other
- Adapt existing email templates and build new ones, embed copy, create layouts, CTAs, and designs based on email best practices
- Oversee our email calendar, scheduling, list and data management
- Manage A/B testing parameters to identify strongest performing variables and optimization opportunities.
- Collaborate with our marketing team to build lists, data extensions and improve email performance
- Working under the direction of a manager, plan, create, execute, monitor and analyze the effectiveness of digital marketing and advertising campaigns, which contribute to the advancement of academic or business objectives.
- Work with communicators, marketers or program managers to identify marketing goals, audiences and messaging.
- Research available markets and channels.
- Recommend or select the best ones for the initiative.
- Develop digital marketing plans and relevant, compelling creative deliverables, working in conjunction with managers, ad agencies contracted by client, and third party designers or other creatives
Produce digital marketing copy and content as needed
Ensure deliverables are consistent with the brand and quality standards of client and or the school, as well as its global reputation for excellence. - Projects may include related non digital marketing elements, such as print or radio.
- Experience and expertise in the effective use of paid and owned social media, podcast sponsorship, digital display, and email (eblasts and newsletters) advertising.
- Experience and expertise in paid search, search engine optimization and web analytics.
- Provide regular reporting and analysis (trends, key metrics, and results) for digital campaigns to the client.
- Educate and consult with team members on advertising efforts, digital marketing product capabilities and digital media trends.
- Will liaise with and represent interests, needs and requirements with publishers, advertising agencies, suppliers and creative resources to ensure successful project execution.
- Will conduct periodic audits of invoices, budgets, and media plans to optimize media investment.
- Intermediate or better proficiency in typical Microsoft Office products.
- Basic knowledge of HTML, CSS and Photoshop as well as web analytics.
- Additional skills with products like Salesforce CRM may be helpful.
-
Marketing Manager
1 day ago
The Robo Hub Cambridge, United StatesMarketing Manager · Pay rate: $75k-$95k · Location: In-person at the Cambridge, MA office · Hours: 9am-5pm, somewhat flexible schedule, with some evenings and weekends. · Period: Year-round · The Experience: · Are you creative, organized, and extroverted? Would you get a thrill o ...
-
Marketing Manager
1 week ago
UG2 Boston, United StatesUG2 is seeking an experienced Marketing Manager to support all aspects of our marketing and communications efforts and play a pivotal role in driving our brand visibility, generating leads, and nurturing relationships. · As a Marketing Manager at UG2, you will be responsible for ...
-
Marketing Manager
2 days ago
Axis Technology, LLC Boston, United StatesAxis Technology, LLC is a leading data privacy solutions firm based in Boston. We work with clients worldwide, architecting and integrating data privacy products that help our clients secure, automate, and optimize their data assets. For over 20 years, Axis has built a reputation ...
-
Marketing Manager
2 days ago
Ascensus Boston, United States**Section 1: Position Summary** · The Marketing Manager will provide marketing strategy and tactical execution to promote new account adoption and existing account engagement for our many distinct 529 college savings plans. The Marketing Manager will also support Ascensus specifi ...
-
Marketing Manager
2 days ago
Vertex Group Boston, United StatesMust be Green Card Holder or US Citizen · Marketing Manager · Hybrid in Boston, MA—local only · 6+ Months · Video · - 5-7 years of related job experience · *In-depth knowledge of running B2B and B2C campaigns · - 6+ years as a market manager · A good understanding of how to: · - ...
-
Marketing Manager
2 days ago
STellent IT Boston, United StatesRequirements: · Bachelor's degree in marketing, communication, direct mail, digital marketing or related fields · Unparalleled work-ethic, willingness to take on role enthusiastically and hit the ground running · 5-7 years of related job experience · Strong problem-solving skills ...
-
Marketing Manager
5 days ago
SimpliSafe Boston, United States**About SimpliSafe**: · We're a high-tech home security company that's passionate about protecting the life you've built and our mission of keeping Every Home Secure. And we've created a culture here that cares just as deeply about the career you're building. Ours is a no ego cul ...
-
Market Manager
1 week ago
Outworx Group Boston, United States**Market Manager Position Summary**: · The Market Manager is responsible for delivery of services including commercial landscape maintenance, commercial snow and ice management, and other services as required by our clients. They are accountable for operational execution, client ...
-
Manager, Marketing Technology
10 hours ago
HubSpot Cambridge, United States**POS-24188** · HubSpot's mission is to help millions of organizations grow better. Our marketing team plays a critical role in accomplishing this mission by attracting, engaging and delighting our customers at every step of their journey. · We believe that AI will play a critica ...
-
Market Manager/Deputy Market Manager
1 week ago
Crimson Solutions Tremont, United StatesBRING REAL DIVERSITY TO YOUR CAREER · Fresh vegetables, delicious spices, exotic fruits - it's clear: food is our passion. Is it yours too? Then become part of the HIT team. We, the HIT Handelsgruppe, have been a solid presence in the German food retail industry for a whole centu ...
-
Email Marketing Manager
10 hours ago
EF World Journeys Cambridge, United States**What you'll do**: · Within the Marketing team, you will own initiatives, end to end. This includes: · - Serving as key point of contact between engineering and marketing to help determine priorities and translate requirements between teams. · - Defining target audiences and dev ...
-
Marketing and Communications Manager
1 week ago
YWCA Boston Boston, United States**Mission Statement**: · YW Boston works to eliminate racism, empower women and promote peace, justice, freedom and dignity for all. YW Boston is at the vanguard of thought leadership on issues at the intersection of race and gender, helping organizations create more inclusive en ...
-
Influencer Marketing Manager
1 week ago
NetVirta, Inc Boston, United StatesNetVirta is in the business of satisfying the world's desire for better-fitting products. Since our MIT origins in 2008, we've partnered with medical professionals to provide patients with custom-fit orthotics, sporting goods brands to equip NFL & NCAA players with custom-fit hel ...
-
Marketing Operations Manager
5 days ago
Snowplow Analytics Boston, United States**Marketing Operations Manager** · Boston - Hybrid ideally · **About Snowplow** · As the leader in Data Creation, Snowplow empowers more than 10,000 organisations, including Strava, Burberry, Condé Nast and Flickr to create first-party customer behavioral data to unlock transform ...
-
Market Sales Manager
1 week ago
ZAGG Inc Boston, United States**Market Sales Manager - Boston** · **About Us** · ZAGG Brands is a global leader in accessories and technologies that empower mobile lifestyles. Our award-winning product portfolio includes screen protection, power management, variety of productivity solutions, tablet and mobile ...
-
Digital Marketing Manager
1 week ago
NetVirta, Inc Boston, United StatesNetVirta is in the business of satisfying the world's desire for better-fitting products. Since our MIT origins in 2008, we've partnered with medical professionals to provide patients with custom-fit orthotics, sporting goods brands to equip NFL & NCAA players with custom-fit hel ...
-
Associate Marketing Manager
1 week ago
Chewy Boston, United States**Our Opportunity**: · **What You'll Do**: · - Manage and own all campaign inputs and coordinations to include: creative assets, campaign briefs/messaging, SKU input, click through experience/destination, promotional offers, etc. · - Own end-to-end our creative tracking process t ...
-
Expansion Marketing Manager
1 day ago
Snyk Boston, United StatesEvery day, the world gets more digital thanks to tens of millions of developers building the future faster than ever. But with exponential growth comes exponential risk, as outnumbered security teams struggle to secure mountains of code. This is where Snyk (pronounced "sneak") co ...
-
Product Marketing Manager
2 weeks ago
Veeva Systems Boston, United StatesVeeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth pot ...
-
Field Marketing Manager
1 week ago
Renewal by Andersen Boston, United StatesANDERSEN CORPORATION SUMMARY: · We're focused on bringing more light into people's lives by helping them create healthier, happier spaces to build memories and do what they love. This applies to our team, too. By celebrating our differences and embracing a positive work-life bala ...
Digital Marketing Manager - Cambridge, United States - TalentBurst
Description
Digital Marketing Manager -RecruitedCambridge, MA/ REMOTE
12 months
Working hours: Up to 35/week, but expect an average of 20
• Any State with East Coast time zone
Technical Skills:
