- Demonstrates a strategic and tactical approach during meetings with clients and Client Service teams, to develop effective advertising campaigns reflecting the clients' objectives
- Understands the target audience and adjusts copy as required
- Contributes innovative ideas appropriate to the client's marketing strategy that challenge the status quo
- Able to defend strengths of existing concepts while remaining open to input and further explorations
- Proactively anticipates and solves creative problems Follows all pieces of copy through agency process in collaboration with all key stakeholders to make sure messages are both strategically and medically accurate
- Presents concepts and creative work in an organized, professional, and effective style to clients, properly preparing for all client presentations
- Works on multiple projects simultaneously and delivers on client expectations and meets objectives consistently
- Monitors work and progress by supervising the work of junior creatives and providing support as needed
- Understands how budgets and schedules are developed and how this links to business and performance
- Ensures verification of facts and claims with science and regulatory groups at Klick
- Coordinates with Client Service team to identify and obtain information needed to carry out assignments in a timely and effective manner Develops and seeks cross discipline learning from colleagues and vendors to ensure highest quality product within specified deadlines
- Keeps up to date on industry trends and shares knowledge with internal teamsKey Requirements:
- Must be able to demonstrate effective oral and written communications skills
- Strong interpersonal and collaboration skills
- Exhibits decisive problem solving ability
- Ability to work well within a team setting
- Working knowledge of product challenges in relation to overall market
- Computer proficiency; solid knowledge of word text programs Education & Experience
- Bachelor's Degree in Advertising/Marketing, Communications, Writing or related discipline preferred
- 3+ years of experience in marketing / advertising business experience preferred #LI-Hybrid #LI-JP1
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Senior Copywriter - Philadelphia, Pennsylvania, United States - Klick
Description
Title: Senior Copywriter
Reports to: Copy Supervisor or Group Copy Supervisor
Role Description and Expectations
The Senior Copywriter is responsible for generating ideas, creating concepts for advertising and promotional copy, developing texts from draft stage through finished product with their art partner; working closely with Creative and Client Service teams to ensure adherence to client's marketing strategies and objectives within specified deadlines. They will also supervise the work of junior creatives on their projects. In this role, the Senior Copywriter must have a solid understanding of Klick Health departmental procedures such as routing, print production, protocols, usage rights of stock, images for layout, as well as other internal procedures and solutions practiced by our creative craft.
Key Accountabilities:
