- Guide long-form copy development for one or more brand engagements across HCP & Consumer audiences in the pharmaceutical marketing sector
- Know, like the back of your hand, the brand including trials, studies and patient profiles
- Build relationships with Creative, Account & Client brand teams, such that each group identifies you as the holder of all copy, editorial and clinical knowledge for the brand
- Partner with Creative, Account and Client teams to ensure copy that advances creative brief goals and accomplishes marketing goals
- Point person for original (directed) copy development on assigned client engagements, including both tactical projects (websites and interactive marketing applications) and creative campaigns
- Present to, build relationships with, and find applicable paths forward based on the critiques of client MLR (medical, legal, regulatory) teams
- Build leadership cooperation with Editorial to engender obsessive attention to narrative consistency, voice & tone, and accuracy of content
- Write, reference and annotate copy in preparation for medical/legal review
- See copy decks and manuscripts through development and to launch (in partnership with Editorial)
- Deliver fluent knowledge of interactive capabilities, content development and editorial flow
- Develop original content for new projects, and collaborate with Medical Director when needed
- Help mentor more junior Copy Writers
- Creative ideas and see them through to completion.
- Sell ideas to other members of the creative team and to clients.
- In-depth knowledge of pharmaceutical/healthcare marketing.
- A copy portfolio and unique voice.
- Track record with experience with fresh ideas and a new perspective.
- At least 6 years' web copywriting experience, including work in pharma/healthcare.
- Experience writing consumer-focused and healthcare professional focused content.
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Senior Copywriter - Philadelphia, United States - Digitas Health
Description
Job Description
Job DescriptionCompany DescriptionDigitas Health is the Agency of Now: the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers. With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world's largest healthcare communications network, Publicis Health. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR , the world's third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.
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Job DescriptionIt's never just a piece of copy. It's an opportunity to make great advertising creative, to develop a relationship with our audience, to bring valuable healthcare information to people in need. That's our attitude at Digitas Health.
Digitas Health, an agency focusing on the pharmaceutical sector, is looking for a tough 'n' experienced Copy Supervisor to partner with us to lead copy development across one or more brands, ensuring clinical accuracy, editorial elegance and consistency in brand voice. In short, produce, appropriate copy and direct other Copy Writers to do the same.
You will have a winsome attitude, understand the interactive advertising landscape, and be anything but a yielding when it comes to enforcing copy development do's and don'ts.
Responsibilities:
Skills:
#LI-Hybrid
Additional InformationOur Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
All your information will be kept confidential according to EEO guidelines.
