- Manages marketing and communications for CWU alumni, donors, and constituents.
- Fulfills the needs of all marketing production and implementation for Advancement (alumni and foundation/development), including branding, rebranding, and cobranding, market research, design/video/photo, writing, public relations, marketing consultation, and program management.
- Plans and implements promotions and campaigns, coordinating with CWU stakeholders, as well as external corporate and other partners.
- Coordinates with CWU University Relations to ensure branding is unified and within established university guidelines.
- Manages production and distribution of press releases, articles, annual reports, award publications, and other materials to tell the story and submit to trade publications and news outlets to support marketing plans.
- Creates and manages the implementation of email campaigns, newsletters, digital marketing, and other regular communication for Advancement and university clients.
- Seeks areas for collaboration across campus to maximize exposure and messaging.
- Drives advertising and communications for alumni and foundation events and programs.
- Manages department presence and voice through digital platforms, focusing on alumni and donor engagement and appropriate promotion of the university.
- Develops a social media presence that is engaging, educational, and reflects Advancement goals.
- Leads communications coordinator and student staff in social media implementation, tracking, and other activities.
- Plans and ensures updated website information for all units as part of the comprehensive integrated marketing plan.
- Plans, executes, and supports digital ads and campaigns, menu and digital displays, marketing needs for apps, and other digital media and promotions.
- Coordinates with lead graphic designer in updating of all digital and print outlets in which alumni or foundation is represented.
- Supervises and collaborates with student staff and interns as appropriate.
- Develops new employee onboarding plan.
- Oversees and directs the work of staff; serves as mentor, coach and leader, and resolves complaints or issues.
- Develops and fosters supportive working relationships, motivation, and engagement.
- Recognizes employees for good performance.
- Schedules employee work hours/shifts; monitor hours worked; approve payable time and absence requests.
- Actively engages in recruitment and hiring new employees.
- Promotes professional development opportunities.
- Takes corrective action in a timely manner.
- Recognizes value of and promotes diverse workforce. Values and encourages diverse perspectives, creativity and teamwork.
- Other duties as assigned.
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Marketing Manager - Ellensburg, United States - Central Washington University
Description
Job SummaryCentral Washington University is recruiting a hybrid
Marketing Manager
to join our
Advancement Marketing and Communications
team in Ellensburg, Washington. This role is an important member of our team as they
design, implement, and coordinate marketing efforts
for the University. The role is a campus-based/hybrid position, which means you get to see the lives you are impacting.
Hybrid details to be discussed at the time of hire as this position will be based out of the Ellensburg, WA campus with periodic campus visits required (i.e. monthly for staff meetings, other campus events, etc.).
We're offering a salary, depending on experience, from $57,847 - $70,862 annually plus the awesome CWU benefits.
Who we are:
We are a team of individuals committed to Changing Students' Lives.
No matter what job, each of us plays a part in supporting and empowering our students to fulfill their dreams.
Working in higher education provides career growth and career choice. Think of a university campus like a mini city, operating across 380 acres.
You'll find diverse academics, libraries, athletics and sporting events, full service and quick serve dining, conferences and events from small to large, recreation centers, housing, health services, police and public safety for the campus population of ~10,000 students.
In addition, for the seventh time in eight years, CWU is a recipient of the prestigious Higher Education Excellence in Diversity (HEED) Award from INSIGHT Into Diversity magazine.
Tour our campus in Ellensburg here.
Central Washington University's Department of University Advancement (UA), is dedicated to fostering a spirit of philanthropy that transcends boundaries, connects communities, and amplifies capacity.
Under the leadership of Vice President Paul Elstone, the department comprises dynamic teams in Alumni and Constituent Relations, Advancement Services, Development, Finance, and Marketing and Communications.
Our mission is to engage alumni, friends,
and donors in meaningful lifelong relationships that will advance the vision and priorities of CWU.
By nurturing these relationships, we seek to expand and invigorate a network of engaged alumni and donors who want to support the vision of CWU.
Our team works closely with and supports the boards of the CWU Foundation and the CWU Alumni Association and the work they do to support CWU.
What we offer:
Our investment in you begins the day you join our team, a healthy and successful future for you is important to us.
We offer medical, dental, life and disability insurance, retirement and optional savings plans, tuition assistance for you and your dependents, discounts across town, an employee assistance program for individualized counseling, and a wellness incentive program.
Learn more:
Benefits, Perks, and Leave
.
The Role:
The Marketing Manager, University Advancement is a storyteller for and to alumni donors and friends of the university.
They will assist in successfully developing creative, modern, complex, timely, and insightful marketing plans and campaigns for alumni and development, within a supportive and creative environment.
The Manager will ensure implementation and coordination of all marketing efforts including print, digital and web, video, social, and other media.
This position will lead the creation and implementation of dynamic plans to tell the story of how CWU alumni, donors, and others in the Wildcat Family make an impact in our world and how CWU impacts our society to engage new alumni, donors, and friends.
Reporting to the Director of Communications, University Advancement, this position is part of a team whose mission is to increase the engagement of the university's multiple stakeholders through effective communications to promote philanthropic and volunteer and experiential support for CWU and inspire stronger relationships with the university.
This position supervises student workers.All employees are expected to support CWU's commitment to diversity and to bring and support inclusion into the university environment.
Job DutiesMarketing Management
Bachelor's degree in communications, marketing, business, or related field plus 2 years' experience
Proven experience developing and managing cohesive, creative, and complex marketing campaigns
Extensive knowledge, experience, and understanding of social media platforms
Exceptional writing and proofreading skills
Understanding of website development software and strategies
Knowledge of Adobe Illustrator, InDesign, Photoshop and other software solutions and/or understanding and practice of design principles, software, and applications from concept to post-production, and knowledge and understanding of video production
Demonstrated willingness and/or experience working with students and/or co-workers from a wide range of abilities, backgrounds and experiences
OR any combination of education and experience which clearly demonstrates the ability to perform the essential functions of the job
Preferred Qualifications
Master's degree in Communications, Marketing, Business, MBA, or related field
Experience working in higher education
Professional experience working on a marketing team
Use and understanding of project management tools and processes
Social media management experience
Assessment and program review experience
Experience in mentoring students and staff from a variety of backgrounds
Demonstrated commitment to improving access to higher education for students through various activities
Competencies
Accountability/Dependability:
Accepts responsibility for quality of own work; acknowledges and corrects mistakes. Shows up on time, meets standards, deadlines and work schedules.
Judgement:
Makes timely, informed decisions. Analyzes options and determines appropriate course of action.
Teamwork:
Promotes cooperation and mutual support to achieve goals. Encourages participation and mutual support.
Adaptability/Flexibility:
Responds positively to changing business needs and responsibilities. Adapts approach and methods to achieve results; recovers quickly from setbacks and finds alternatives.
Commitment to Diversity:
Recognizes the value of diversity and helps create environment that supports and embraces diversity.
Don't meet every single requirement? At CWU we're dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every requirement, we encourage you to apply anyway.
This may be the job for youPay, Benefits, & Work Schedule
Salary
:
This position has a minimum annual salary of $57,847 and maximum annual salary of $83,878. The Hiring Department's expected hiring range is $57,847 - $70,862. In accordance with RCW , the above salary reflects the full salary range for this position.
Individual placement within the hiring range is based on the candidate's current experience, education, skills, and abilities related to the position.
Schedule/Appointment:
Monday - Friday, 8:00am-5:00pm (1 hour lunch) /
Some weekends and weeknights may be required /
Hybrid details to be discussed at the time of hire as this position will be based out of the Ellensburg, WA campus with periodic campus visits required (i.e. monthly for staff meetings, other campus events, etc.)
Working Conditions
:
Work is performed in an indoor office setting with frequent in-person interactions.
It is essential to be able to remain at a desk/computer workstation for prolonged periods of time, perform extensive data entry and other computer-related tasks and create/maintain filing systems for departmental records.
Some evening or weekend work and/or occasional travel may be required.Benefits
:
CWU offers a comprehensive benefits package including medical and dental insurance, retirement and optional savings plans, life and disability insurance, along with vacation and sick leave plans depending on employment classification.
Benefits, Perks, and Leave
.
An employee of CWU may be eligible for the Public Service Loan Forgiveness Program if the employee has student loans
To learn more, visit:
.
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