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Director, Consumer Marketing
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Marketing Manager
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Central Washington University Ellensburg, United StatesJob Summary · Central Washington University is recruiting a hybrid · Marketing Manager · to join our · Advancement Marketing and Communications · team in Ellensburg, Washington. This role is an important member of our team as they · design, implement, and coordinate marketi ...
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Marketing Consultant
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Local Account Manager
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Marketing Manager
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Hi-Tech Management Resources Roslyn, United StatesJob Description · Job DescriptionAbout Us: · As the East Coast's leading holding company, we're excited to introduce two new brands to complement our established 19-year-old flagship. These additions are already reshaping the industry, offering fresh, innovative services to our e ...
Senior Account-Based Marketing and Campaign Manager - Ellensburg, United States - Consolidated Communications Enterprise Services, Inc.
2 weeks ago
Description
Major Duties Classification:
Non-Exempt / Non-Bargaining Position may be located remote. #LI-Remote Consolidated Communications is rapidly deploying world-class fiber internet service across a 20-plus state service area.
From our first connection over 125 years ago, Consolidated is dedicated to turning technology into solutions, connecting people and enriching how they work and live.
You will be a part of this exciting time in our company's history and the regions we serve. Our team of 3,200 is dedicated to doing more for our customers.We are dedicated to listening to our customers and consistently meeting expectations with forethought and flexibility while delivering reliable service and exceptional customer service.
The Senior Account Based Marketing Manager will report to the Director of Product Marketing within the broader corporate Marketing team.
This pivotal role will spearhead Account-Based Marketing (ABM), champion customer advocacy initiatives, and orchestrate company-wide campaign planning, all while working in tight-knit collaboration with Sales Leadership, Product teams, and external marketing agencies when required.
This role is responsible for both developing and executing effective ABM strategies to drive growth within key accounts and leading the management of company-wide marketing vertical marketing initiatives and campaigns.
This dual-faceted role requires a versatile marketing professional who can seamlessly navigate between targeted account strategies and broad-scale campaign management.
Responsibilities Develop and execute a comprehensive campaign and ABM strategy that aligns with the overall marketing strategy and company objectives.
Work with sales to identify top target accounts and objectives that drive growth and enable customer success. Identify and select target accounts and understand their business needs, pain points, key decision-makers, and business environment. Develop and execute targeted, integrated campaigns and programs, collaborating closely with sales, product, and cross-functional marketing teams.Work with the broader sales and marketing team to build the strategy and management of the marketing programs that improve customer experience and loyalty and reduce churn.
Create annual and quarterly marketing plans and targets for targeted customers and contacts that focus on new logos and accelerate existing opportunities.
Partner with Sales Leaders to develop target vertical-focused (SLED, Finance, Healthcare) playbooks including, but not limited to, digital advertising, email marketing, outbound prospecting, inbound lead follow up, nurture, and live/online events.
Identify the most effective marketing messages, value proposition, materials, channels, and calls to action for personas, verticals and key accounts.
Oversee the timely execution of resources, logistics, budgeting, scheduling, digital, and social media strategies for all ABM and vertical campaigns.
Track campaign and program results, measure success, and report metrics to stakeholders across the business. Maintain a thorough understanding of the market and key players and identify opportunities and competitive threats. Develop strategies accordingly.Key Deliverables:
ABM strategy for target accounts Ke vertical research and strategy Research and account insights Tailored content strategy Execution of targeted marketing campaigns Measurement and analysis of campaigns and tactics, performance and reporting Sales presentations on product, company value proposition, and competition Case study and testimonial write-ups SEO-optimized website content, campaign landing pages Documented process and best practices Qualifications 8+ years of B2B marketing experience; telecom or business IT knowledge preferred.
2+ years of experience with ABM (both strategy and execution) or
