Assistant Director, Texas McCombs - Austin, United States - University of Texas at Austin

Description

Job Posting Title:

Assistant Director, Texas McCombs

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Hiring Department:

Red McCombs School of Business

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Position Open To:

All Applicants

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Weekly Scheduled Hours:

40

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FLSA Status:

Exempt

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Earliest Start Date:

Immediately

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Position Duration:

Expected to Continue

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Location:

UT MAIN CAMPUS

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Job Details:

General Notes

Texas McCombs is a top business school at the center of one of the most innovative cities in the U.S. The McCombs community champions hands-on experiences alongside the ground-breaking research and thought leadership of a world-class faculty. The collaborative spirit and enterprising drive of the Longhorn alumni network, one of the largest university networks in the world, is embedded in our culture, making us human-centered and future-focused in all our endeavors. We are shaping those who will shape tomorrow, and solving challenging problems while remaining committed to creating a community that is dynamic, supportive, and challenging. What starts here really does change the world.

To learn more about the McCombs School of Business, please visit

Purpose

The McCombs School of Business Assistant Director of Graduate Programs Marketing will develop and implement a marketing and pipeline strategy for a variety of graduate programs to help Texas McCombs attract and convert prospective graduate students. As a member of the Chief Marketing and Communications (CMCO) team, the Assistant Director of Graduate Programs must have a passion for leading integrated, multi-channel campaigns with a results and data-driven mentality. The Assistant Director of Graduate Programs Marketing is a driven, forward-thinking, and digital-first marketer who can build content strategies to engage our prospective students through their application journey. The person in this role knows the importance of prospect segmentation and has honed their message delivery skills. They know how to send the right message at the right time, measure campaign success and how to pivot when necessary. This role will oversee multiple graduate programs in marketing and communications, as well as manage a team of marketers. This role will report to the Director of Enrollment Marketing.

Responsibilities Marketing Program Execution

• Guide the campaign development process from start to finish, build a focused strategy, and logically sound campaign action plan, lead campaign kickoffs internally and with stakeholders, facilitate concepts and creative reviews (both internally and with graduate program stakeholders), and negotiate approvals.
• Manage the development of compelling and informative marketing materials, such as brochures, fact sheets, videos, testimonials, website content, email content, SMS content and manage the inventory of marketing materials.
• Implement best-in-class marketing practices; segment and leverage the marketing database for greater campaign efficiency, contact outreach, engagement, and effectiveness of our selected targets.
• Establish and manage PPC and social media ad campaigns that generate high-quality leads.
• Convert targeted prospects through calls-to-action, landing pages, and content offers.
• Project manage multiple campaigns simultaneously to McCombs and UT brand and communications standards.
• Partner with the creative team to develop high-impact, on-brand advertising and marketing assets. Create content, including graphics and copy, for PPC ads, social media, the blog and our website.
• Build, automate, and monitor nurture streams for prospective students.
• Build, execute and maintain prospective student lead scoring and lifecycle strategies.
• Ensure Marketo protocols are followed as well as sharing insights and ideas for the greater good of McCombs.
• Collaborate with graduate admissions to publish and promote events to engage potential students and provide them with insights into the programs.
• Coordinate with other marketing initiatives at the McCombs School of Business.

Marketing & Content Plan Development

• Create a coordinated and comprehensive annual marketing strategy in collaboration with enrollment marketers, graduate admission subject matter experts, and program directors to engage and influence prospective students.
• Work with the marketing team to develop content, messaging, and communications strategies to attract and convert prospective students into the graduate program recruitment pipeline.
• Maintain knowledge of McCombs graduate programs, target personas, messaging strategies and competitive differences.
• Be customer-first and collaborate with program directors, leadership, and stakeholders around the school on the graduate marketing and content plans. Oversee the execution of the enrollment marketing plans and strategy.

Team Management & External Collaboration

• Supervise a team of graduate program enrollment marketers.
• Onboard new staff members to ensure a smooth transition onto the team and create a positive, collaborative work environment.
• Train staff on our graduate programs, the enrollment pipeline, and our tech stack (Salesforce, Marketo, Asana).
• Create professional development opportunities for the enrollment marketing team.
• Help develop networking opportunities at McCombs and at the University level for the enrollment marketing team.
• Oversee and manage the graduate enrollment marketing budget(s).
• Manage the relationship with advertising agency and analyze their performance.
• Help develop and evaluate RFPs and contracts for agency support as needed.
• Serve as a resource on Marketo and marketing automation Salesforce for other McCombs marketers.

Marketing Program Analysis, Reporting, and Optimization

• Ensure tech stack protocols are implemented and followed and share insights for the greater good of McCombs.
• Track, report, and analyze program performance, and make recommendations for further improvement.
• Determine ROI of marketing programs and establish measurable goals for program marketing and recruiting supported by analytics; track and optimize campaign activity based on full-funnel performance analysis.
• Adjust, review, and approve nurture programs and email campaigns to optimize results, including A/B testing.
• Work with advertising agency to optimize PPC campaign performance and make recommendations to increase conversions while reducing CPC and cost per applicant/enrolled student.
• Analyze program pipeline, create forecasts, and review outcomes with CMCO, graduate program directors, and McCombs leadership throughout the recruiting cycle.

Marketing Program Compliance & Best Practices

• Maintain knowledge of digital marketing best practices and digital marketing compliance best practices (FERPA, GDPR, etc.).
• Serve as a resource on Marketo and marketing automation for other McCombs marketers.
• Optimize lead generation & lead nurturing processes through email campaigns, content marketing, paid media, SMS (text) and social media channels using Marketo (marketing automation platform).

Required Qualifications

• Expertise in building a marketing strategy and enrollment pipeline, an in-depth understanding of marketing automation strategies and the ability to problem-solve and work well with others is a critical component
• Previous success in prioritizing and executing multiple projects within established time frames/budgets
• Demonstrated experience working directly with business partners to understand objectives and articulate the impact of digital media strategies, campaigns and tools
• Ability to effectively communicate and present ideas, recommendations and data stories
• Experience with event management and attendance at recruiting events/trade shows or like events
• Experience working within all marketing channels with an emphasis on digital and email marketing
• Highly innovative and self-directed with a client-service-oriented mentality
• Experience working in Google Analytics, and Expertise in Microsoft Excel and other Office software
• Experience working in a website content management system
• Experience working in a marketing automation platform
• Experience working in an enterprise-level CRM
• Strong knowledge of or desire to learn and master Marketo and Salesforce
• Bachelor's degree in marketing, communications or related fields, 3+ years supervisory experience and 6+ years of marketing program development experience

Relevant education and experience may be substituted as appropriate.

Preferred Qualifications

• Experience working in Marketo
• Experience working with Salesforce CRM
• Experience using Canva or similar tool to design marketing materials
• Experience managing a marketing team
• Experience working in Higher Education
• 3+ years of setting up and analyzing PPC and SEO/SEM performance

Salary Range

$73,000+ depending on qualifications

Working Conditions

• Works in standard office conditions, in a shared office environment with repetitive use of a keyboard at a workstation
• Some evening and weekend hours may be required during peak periods and special events.
• Applicants must be legally authorized to work for any employer in the United States. This position is not eligible for sponsorship of work visas.
• This is an Austin, TX-based position and is eligible for occasional remote work

Required Materials

• Resume/CV
• 3 work references with their contact information; at least one reference should be from a supervisor
• Letter of interest

Importantfor applicants who are NOT current university employees or contingent workers:You will be prompted to submit your resume the first time you apply, then you will be provided an option to upload a new Resume for subsequent applications. Any additional Required Materials (letter of interest, references, etc.) will be uploaded in the Application Questions section; you will be able to multi-select additional files. Before submitting your online job application, ensure thatALLRequired Materials have been uploaded. Once your job application has been submitted, you cannot make changes.

Important for Current University employees and contingent workers:As a current university employee or contingent worker, you MUST apply within Workday by searching for Find UT Jobs. If you are a current University employee, log in to Workday, navigate to your Worker Profile, click the Career link in the left-hand navigation menu, and then update the sections in your Professional Profile before you apply. This information will be pulled into your application. The application is one page and you will be prompted to upload your resume. In addition, you must respond to the application questionspresented to upload any additional Required Materials (letter of interest, references, etc.) that were noted above.

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Employment Eligibility:

Regular staff who have been employed in their current position for the last six continuous months are eligible for openings being recruited for through University-Wide or Open Recruiting, to include both promotional opportunities and lateral transfers. Staff who are promotion/transfer eligible may apply for positions without supervisor approval.

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Retirement Plan Eligibility:

The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length.

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Background Checks:

A criminal history background check will be required for finalist(s) under consideration for this position.

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Equal Opportunity Employer:

The University of Texas at Austin, as an equal opportunity/affirmative action employer,complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.

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Pay Transparency:

The University of Texas at Austin will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.

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Employment Eligibility Verification:

If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in loss of employment at the university.

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E-Verify:

The University of Texas at Austin use E-Verify to check the work authorization of all new hires effective May 2015. The university's company ID number for purposes of E-Verify is For more information about E-Verify, please see the following:

• E-Verify Poster (English) [PDF]
• E-Verify Poster (Spanish) [PDF]
• Right To Work Poster (English) [PDF]
• Right To Work Poster (Spanish) [PDF]

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Compliance:

Employees may be required to report violations of law under Title IX and the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act). If this position is identified a Campus Security Authority (Clery Act), you will be notified and provided resources for reporting. Responsible employees under Title IX are defined and outlined in HOP-3031.

The Clery Act requires all prospective employees be notified of the availability of the Annual Security and Fire Safety report. You may access the most recent report here or obtain a copy at University Compliance Services, 1616 Guadalupe Street, UTA 2.206, Austin, Texas