Senior Product Marketing Manager - Upton, United States - North American Bancard

North American Bancard Upton, United States

3 weeks ago

Description

The ideal candidate must have an innate understanding of business buyers, eCommerce and demand generation best practices
5+ years of product marketing experience with at least 3 years of experience in a market-facing role
Demonstrated success in driving revenue, new markets and sales acceleration with smart Product Marketing plans
Experience with national expansion
Strong cross-functional leadership
Proven GTM approach and process that can be implemented quickly within the organization
Ability to fight for the best possible customer experience at ALL levels
Responsibilities

This role is the glue that binds our product and GTM strategy to the tactics we need to drive success in sales and marketing and to achieve results
You will be the payments product evangelist and will play an integral role in organizing product launches
You will be responsible for everything from initial product concepts to campaign reporting - it starts and lives with the Product Marketing team
Your role ; develop market-leading strategies, craft targeted campaigns, support product development, vertical expansion and rally the cross-functional team and build sales momentum that can't be stopped
You will collaborate with our product development and field marketing team to develop innovative programs that drive demand
Own in-depth global market understanding through sales insight, market research, voice of the customer and competitive analysis
Become an expert in our verticals, technology and lead relevant strategy to the business
Sharply position products and consistently execute that in market, supported by well-defined market segmentation and personas
Create and communicate a clear and consistent vision for the business line, with ongoing measurement and optimization
Help shape the product and service offerings- or package existing ones - from concept to launch, collaborating with internal experts, industry analysts, research and clients to produce intelligent and insightful products that address key customer needs
Define and own aggressive, measurable sales and marketing plans to sell to, and through, customers
Understand the competitive landscape-be an expert on our competition and how they are positioned
Collaborate cross-functionally with product management, field marketing, and sales leadership to develop product positioning and messaging that resonates with our target buyer personas
Understand and document our buyer's process, including where they get information, and the who, what, when and why behind the decisions they make
Then drive changes to our sales and marketing processes based on what you learn
Develop effective launch plans and go-to-market strategies for the products you support in conjunction with our product development and marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers
Assess the effectiveness of the go-to-market programs that support your products on an ongoing basis, and report back with tangible metrics to the business on required changes
Plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan
Act as the primary thought leader for the products you support externally, including speaking engagements and written works
Collaborate across multiple departments to deliver effective sales presentations, internal documentation, digital collateral pieces, website content, competitive intelligence, videos, case studies, content assets, and other market-ready materials designed to educate and drive market demand
Company information

North American Bancard Holdings, LLC (NAB) and its subsidiaries are committed to making it as easy as possible for you to grow your business through innovations in credit card processing, ecommerce, mobile payments, back-end business solutions, and more.

Throughout our growth, we've stayed agile in order to remain at the forefront of the ever-changing payments landscape.

While we are large enough to offer customized solutions to enterprise-level clients we're still nimble enough to take an award-winning, hands-on approach to personal service you just won't find anyplace else.

At North American Bancard, we pride ourselves on being a diverse family of thinkers and innovators that are reimagining how business is done.

Our most important resource is our people.

We're proud to offer benefits that help our team members further their overall well-being through unique initiatives that are both personally and professionally fulfilling.

To learn about current openings with NAB and our family of companies, visit us at
Privately Held

Founded: 1992

Troy, MI

Company Specialties:
electronic processing, credit card equipment, credit card terminals, merchant services, merchant accounts, credit card processing helping small to large businesses accept credit cards, debit cards and checks, credit card processing, Sales, Information Technology, Financial Technology, fintech, and paymenttech

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