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    Market Research Manager - Bentonville, United States - Redolent Infotech Pvt. Ltd.

    Redolent Infotech Pvt. Ltd.
    Redolent Infotech Pvt. Ltd. Bentonville, United States

    Found in: Lensa US 4 C2 - 1 week ago

    Default job background
    Description
    One of our direct client is urgently looking for a

    Market Research Manager / Sr , AR.


    TITLE:
    Market Research Manager / Sr Manager


    LOCATION:
    Bentonville, AR

    Duration: 6 to 12+ Months


    Rate:

    DOE
    Market Research Manager / Sr Manager

    Job Responsibilities


    • Lead fielding and analysis of client's ad tracking program
    • Oversee design of questionnaires, fielding and analysis of results.
    • Create actionable insights based on sound analysis and synthesis of several data sources, transforming data into insights.
    • Influence outcomes through compelling deliverables that focus on key insights and recommended actions and outcomes.
    • Design, build and maintain an interactive dashboard for ad tracking results
    Basic Qualifications


    • Bachelor's degree in marketing research, analytics, or related field required with at least four years of market research experience, OR High school diploma/GED with at least seven years of market research experience.
    • Experience working with consumer trackers (e.g., brand health tracking, Voice of the Customer).
    • Experience with media research (e.g., marketing mix, media measurement and testing, ad/creative testing, positioning research).
    • Excellent verbal, written and interpersonal communication skills with the ability to influence and collaborate with all levels of the business, both by formal and informal communication.
    • Experience creating marketing research reporting and distilling insights from raw survey data, preferably using Decipher.
    • Experience compiling insights from secondary research.
    Preferred Qualifications


    • Masters Degree.
    • Market research supplier experience.
    • Retail experience.
    • Experience working in a dynamic multi-disciplined environment juggling multiple projects with different priorities.
    • SQL
    • Text Analytics
    • Ability to build dashboards in either Tableau or Power BI.
    #J-18808-Ljbffr
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