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Manager, Data Analytics
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Market Research Analyst - Bentonville, United States - McKinley Marketing Partners
Description
Our oil and gas client is seeking amarket research analyst
to join the corporate communications and marketing team on a part-time basis.
You will play a pivotal role in understanding key stakeholder attitudes, behaviors, and opinions to inform marketing direction and decision making.
You will distill and deliver insights that help drive both communications strategy and execution, track our corporate brand health, and help shape our broader advocacy plans.
This is a part-time position; 24 hours per week. This person will be working 3 days on, 4 days off. Candidates must be able to commute to their Bentonville, Arkansas office 3 days per week.Responsibilities
Plan, execute, and analyze market research
Manage timelines, collaborate with vendors, and present findings effectively
Manage multiple cross-functional research projects supporting specific business areas
Consult with senior leadership to understand goals, identify business issues, and propose solutions
Review research hypotheses and advise on methodologies to investigate business challenges
Develop and apply research methodologies and analytics to support data-driven decision-making
Guide research and analytic approaches to team members
Requirements
Experience in B2B business applications
Interest in public policy, advocacy, and brand building
Strong communication skills, emphasizing storytelling and message clarity
Proficiency in market research, data analysis, and data visualization.
Experience managing third-party research agencies
McKinley Marketing Partners is an Equal Opportunity Employer.
All individuals are encouraged to apply, and all applicants will be considered for employment without regard to race, color, religion or belief, ethnic origin, age, sex, sexual orientation, gender identity, disability or veteran status, or any other basis protected by law.
Opportunity for all is central to our mission. We strive to reaffirm our commitment to the values of diversity, equity, and inclusion. We push ourselves to new heights to embrace ongoing change and creativity.With this as our goal, we are proud to have reached individuals with diverse backgrounds who possess the talent, energy, and focus to accelerate our mission forward.
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