- Own marketing for AWS Monitoring & Observability, part of the AWS Cloud Operations portfolio
- Own gathering customer insight, development of messaging & positioning, use cases, value propositions, marketing content, and marketing programs for AMO
- Partner effectively across AWS with groups such as engineering, digital marketing, sales, business development, public relations, analyst relations, partner marketing, and evangelists to drive marketing for the AMO business
- Craft and execute campaigns and leverage owned, earned, and paid channels to reach our customers and help grow their understanding and usage of AWS
- Test and refine new marketing approaches and channels to reach and engage key audiences
- Develop and support senior executive keynotes at AWS and third-party events
- Work at both the strategic and tactical level and champion bold and creative ideas
- 7+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
- MBA
- 5+ year's experience in product marketing for services targeting end users
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Sr. Product Marketing Mgr, AWS Cloud Operations, AWS Product Marketing - Santa Clara, CA, United States - Amazon Web Services (AWS)
Description
Description
As Senior Product Marketing Mgr, AWS Cloud Operations, focused on AWS monitoring & observability, you play a key role in a rapidly growing business that offers the opportunity to have a big impact every day and to work with senior AWS leaders on marketing strategy. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, improve productivity, drive operational resilience, and drive business agility. AWS Product Marketing is responsible for developing crisp, highly differentiated, and compelling positioning and messaging for AWS and its services. We tell AWS's most important and interesting stories to educate customers about what is possible when you build, operate, manage, and optimize on AWS. The ideal candidate has a passion for technology services and how they can be used to drive business outcomes in an enterprise IT environment, the ability to transform complex technical concepts into easy-to-understand messaging and materials, and experience building and improving scalable mechanisms. Must-haves for this role are a proven track record of excelling in a data-driven organization and the ability to work directly with senior executives as well as get hands-on with cross-functional teams. This role must sit in Seattle or Santa Clara/Bay Area, CA only. Relocation assistance offered to Seattle or Santa Clara/Bay Area only from within the US only. Key job responsibilities