- This role is designed to accelerate ZS's Content Transformation capability through industry disruption of today's content supply chain with AI / Gen AI driven innovative approaches and marketing transformation
- This role will be a key leadership position in the DCE Practice responsible for advancing our Digital Strategy, Transformation, Marketing Technology & Operations businesses globally
- Lead large scale Digital client business development and delivery engagements across Life Sciences and key priority industries.
- Demand Management and Selling: Drive new Sales cycles for Modular Content Supply Chain transformation programs including cutting edge Intelligent Content Factory design and setup
- Lead and manage large scale Content Transformation programs linking Brand Strategy, AI driven Content Planning and Insights, regulatory approval of content, hyper-personalization of tactics, and digital channel deployments
- Lead the implementation and system integration with Adobe Experience Cloud platforms including AEM Sites (DAM), AEM Sites (CMS), CDP, and Veeva PromoMats (for Life Sciences)
- Develop and commercialize innovative offerings in the Content transformation space in areas such as micro-tagging, hyper-personalization, content variant generation leveraging Generative AI
- Work closely with large cross-functional teams (e.g. Advanced Analytics/AI or Marketing Strategy & Transformation) and Offshore teams (e.g. DCE Marketing Services Pod)
- Play a lead role in shaping our client's Digital Operating Models, Solution Blueprints, Roadmaps and setting up Digital Transformation Offices to help realize program value and impact
- Work in tandem with Global counterparts to joint selling and large global program delivery
- Deep expertise in designing, architecting, and building Content Factories
- Strong track record of selling and delivering modular content transformation programs and building a portfolio of clients
- Strong experience in end-to-end content supply chain processes: Content planning, Tagging, variant generation, and personalization
- Demonstrated implementation experience in Adobe Experience solutions – DAM, CMS, CDP
- Experience with Medical, Regulatory, and Legal (MLR) processes and integrations with Veeva PromoMats in Life Sciences industry is a strong plus
- Marketing domain expertise and transformation experience: Marketing processes, personalization use cases, and understanding of overall Marketing and Digital Operating Models
- Demonstrated experience with driving revenue within existing clients and in developing new prospects at senior levels within our clients (Life Sciences or other priority industries)
- Experience in innovating and disrupting new industry solutions in AI driven modular Content Transformation Personalization domains
- Significant working experience with Brand Marketing Teams
- Strong ability to formulate our client's Omnichannel strategy, implementation roadmap and operating models
- Strong ability to lead transformation programs that spans business strategy, advanced analytics & AI, and Digital Marketing Technologies
- Bachelor's degree required in Computer Science or related field from a top university
- MBA or Advanced Degree is highly desirable and preferred
- 5+ years in a leadership role within Management Consulting / Marketing Agency Services (preferably both)
- Strong analytical and problem-solving skills
- Excellent oral and written communication skills
- A strong work ethic
- A willingness to travel to meet client needs
- Executive-level presence and communication
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Associate Principal - New York, United States - ZS
Description
ZS is a place where passion changes lives. As a management consulting and technology firm focused on transforming global healthcare and beyond, our most valuable asset is our people. Here you'll work side-by-side with a powerful collective of thinkers and experts shaping solutions from start to finish. At ZS, we believe that making an impact demands a different approach; and that's why here your ideas elevate actions, and here you'll have the freedom to define your own path and pursue cutting-edge work. We partner collaboratively with our clients to develop products that create value and deliver company results across critical areas of their business including portfolio strategy, customer insights, research and development, operational and technology transformation, marketing strategy and many more. If you dare to think differently, join us, and find a path where your passion can change lives. Our most valuable asset is our people. At ZS we honor the visible and invisible elements of our identities, personal experiences and belief systems—the ones that comprise us as individuals, shape who we are and make us unique. We believe your personal interests, identities, and desire to learn are part of your success here. Learn more about our diversity, equity, and inclusion efforts and the networks ZS supports to assist our ZSers in cultivating community spaces, obtaining the resources they need to thrive, and sharing the messages they are passionate about.Associate Principal – Content Transformation
Digital Transformation & Solutions Associate Principal is a senior role in the firm and will serve as a Client Leader and Thought Champion in ZS's Digital Customer Experience (DCE) Practice. This role will have responsibility for developing and shaping our Digital CX innovations and solutions, leading a portfolio of large Digital Transformation Global programs with our clients, and cultivating strategic relationship with our client's Business and IT Heads (including Head of Digital, CMOs, CDOs). The successful candidate will work closely with ZS's leadership, expand new Digital business in our existing clients and develop new clients, and build trusted advisory relationships with Digital COEs and Marketing organizations at the company's largest clients.
What You'll Do
What You'll Bring
Additional Skills:
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Perks & Benefits: ZS offers a comprehensive total rewards package including health and well-being, financial planning, annual leave, personal growth and professional development. Our robust skills development programs, multiple career progression options and internal mobility paths and collaborative culture empowers you to thrive as an individual and global team member.We are committed to giving our employees a flexible and connected way of working. A flexible and connected ZS allows us to combine work from home and on-site presence at clients/ZS offices for the majority of our week. The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections.
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