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    Program Manager - Oklahoma City, United States - SEMrush

    SEMrush
    SEMrush Oklahoma City, United States

    5 days ago

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    Description
    Marketing

    location_on


    Remote:
    MA, United States

    Hi there


    We are Semrush, a US tech company, which is a leading online visibility management SaaS platform that enables companies globally to identify and reach the right audience in the right context and through the right channels.

    The Owned Media Team is looking for an entrepreneurial

    Program Manager


    who will partner with the Organic Search Team, Analytics Team, and Marketing Tech Team to grow organic traffic on owned and operated assets within the Owned Media portfolio.

    This role will be a key player in our dynamic marketing team and will be responsible for

    managing all operations necessary to drive continued organic growth of assets within the Program Manager's specific asset portfolio. The Program Manager will also identify, assess, and test new opportunities for conversion rate optimization and referral traffic growth. The Program Manager will work cross-functionally to operationalize and scale new opportunities so that they become a common practice.

    Tasks in the role

    Identify and onboard an effective team of freelancers and agencies while also managing and developing 1-3 full-time employees.
    Ideate, test, iterate, and optimize traffic growth across your portfolio of (up to four) managed assets.

    Prioritize viable opportunities based on impact and partner with teams across the marketing organization to build full-blown strategic plans around them.

    Execute approved plans and partner with the Analytics Team to measure and report on results. Manage program and project teams for optimal return on investment and coordinate and delegate cross-project initiatives.
    Help operationalize and scale SEO-focused content to create a viable framework for experiments in collaboration with Product Marketing teams.
    Use a data-driven approach in order to identify bottlenecks, conversion leaks, and growth points within the Digital Marketing funnel.
    Design and execute experiments based on your analytical insights to improve the key metrics.

    Experiment with new platforms and opportunities based on Semrush goals (we're eager to learn from you and the ideas you bring to the table).

    Develop and manage budget for projects and be accountable for delivering against established business goals/objectives.
    Work with other program managers to identify risks and opportunities across multiple projects within the department.
    Analyze, evaluate, and overcome program risks and produce program reports for managers and stakeholders.

    #J-18808-Ljbffr
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