- Responsible for maintaining our website and SEO optimization.
- Assist in the development and maintain up-to-date website content.
- Work in coordination with the Senior Director to devise and execute our promotional material in all appropriate media including print and digital publications.
- Create valuable content for all marketing channels. Develop compelling content that aligns with company focus and goals and that generates leads. Assist in creation of and maintain a distribution plan for content into key channels.
- Produce valuable content for all channels and platforms, ensuring consistency and high-quality content, including press releases, web/email announcements, social media posts, etc.
- Solicit articles to be authored by NAM neutrals or other company employees and coordinate with team to ensure strategic placement in appropriate publications both digital and print.
- Identify and execute the facilitation of industry surveys and nominations.
- Assist with new neutral integration, including writing/reviewing announcements of new neutrals, their bios and related materials ensuring accuracy, consistency, and quality.
- Maintain and execute our social media strategy.
- Maintain our CRM system and facilitate appropriate mailing lists for events, targeted client outreach and other communications.
- Prepare internal/external marketing communications and press releases.
- Participate in and support responses to proposal opportunities.
- Assist with lead generation of sales for company.
- Work with internal parties (sales, business development, CLE, IT, business units, finance) and external parties (neutrals, service providers, etc.) to craft and implement marketing communication strategies and activities.
- Promote the company's brand, ensuring consistency, accuracy, and authenticity of messaging and brand positioning across all practice and service areas and platforms.
- Actively develop and execute multidisciplinary campaigns to raise the company's profile and support sales efforts and company visibility.
- Assist with conceptualization and enhancement of marketing materials/assets, including the website, marketing and sales collateral, advertising, event-related materials, etc.
- Coordinate with other marketing team members to ensure an efficient and consistent daily workflow.
- Proficient in marketing and corporate communications with 2 - 4 years of experience , preferably within the legal community.
- Polished, detail-oriented, self-starter who is a team player with a proven track record of creating and implementing strategic growth programs.
- Excellent verbal and written communication skills, with the ability to write, as well as edit/proof effectively.
- Content development and presentation skills.
- Superior organizational and documentation skills.
- Creative, inquisitive, and passionate about understanding and telling the company's story in an authentic manner.
- Thorough understanding of market development, strategies, and practices.
- Hands-on experience with the following CMS/CRM tools: HubSpot and ZoomInfo.
- Strong knowledge of WordPress.
- Ability to analyze data to refine marketing campaigns and optimize return on investment.
- Dependable, able to follow through and meet deadlines.
- Ability to work in a fast-paced environment without being flustered, able to multi-task.
- Computer proficient
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Marketing Coordinator - Garden City, United States - Phaxis
Description
The Marketing Coordinator will report to the Senior Director of Marketing and Neutral Recruiting and will coordinate and assist with development of marketing policies, marketing/advertising programs, market research, sponsorships, marketing materials and content and messaging via live and virtual events, digital marketing, social media, and traditional media. The ideal candidate must have a "roll up your sleeves " mentality and excellent people skills to ensure all marketing needs of the company are met. This hands-on, highly collaborative, professional should be passionate about producing strategic marketing communications that raise the company's profile and help drive sales to achieve the company's growth objectives.
Responsibilities/Requirements:
