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Senior Manager of Content Marketing - Palo Alto, United States - Noname Security
Description
About Noname
Noname Security, founded in 2020, is rapidly growing with more than 200 team members globally and only a year out of stealth the company is the first API Security Unicorn, at $1B valuation and $220M in total financing.
Our mission is to reduce the risk of API security vulnerabilities and cyber attacks.
Our API Security Platform is an out-of-band solution that doesn't require agents or network modifications, and offers deeper visibility and security than API gateways, load balancers, and WAFs.
No one addresses the API security challenge like Noname.About The Role
As Director of Content Marketing , you will be a key member of the marketing organization and will lead the strategy and execution of all content marketing at the company.
Responsibilities:
Content Strategy and Planning
Develop a comprehensive content marketing strategy aligned with the marketing organization's overall goals and objectives.
Build out a quarterly content calendar aligned with the team's campaign launch schedule.
Content Production
Produce marketing content through a combination of working with third party resources, collaborating cross functionally with internal resources, and writing content yourself.
This high quality content will span various channels, including demand gen assets, blog posts, customer stories, SEO-focused educational content and product content.
Create content which addresses the full marketing funnel, helping to drive demand at the top of the funnel while also pushing opportunities through the middle and bottom of the funnel.
Operationalize Use of Generative AI
Lead the marketing team in the adoption of a generative AI platform in order to scale our content production across the team and make it more efficient.
Collaborate regularly with sales, customer success and product teams, as well as your colleagues within marketing.
Build and maintain relationships with external collaborators, influencers, and industry experts.
Performance Measurement and Optimization
Establish key performance indicators (KPIs) for content marketing initiatives.
Analyze and report on the performance of content marketing efforts, using data-driven insights to optimize strategies.
Requirements:
3 to 5 years of content marketing experience working for B2B technology companies
Exceptional writing and editing skills
Familiarity with SEO best practices and tools
Familiarity with generative AI tools
Proven experience working with 3rd party resources to generate high quality content
Excel at cross-group collaboration, creative thinking, problem solving and have a bias for action
Motivated self-starter who thrives on working in complex and challenging environments of a rapidly evolving business
Experience working for technology startups is a plus
Experience working within the cybersecurity industry is a plus
This is a full time, permanent WFH position with a salary range of $125,000 to $145,000, with a performance-related bonus, plus a generous benefits package including unlimited PTO Candidates for this role must be US Citizens or Green Card Holders located in the US.
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