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Marketing Manager - Pompano Beach, United States - Pacific Retail Capital Partners
Description
Marketing Manager – Broward MallAre you ready to take the lead in shaping the future of retail experiences? Do you thrive in a fast-paced environment where creativity meets strategy? If so, we want YOU to be our next Marketing Manager at Broward Mall
Pacific Retail Capital Partners
is a fully integrated, entrepreneurial organization with an unparalleled depth of knowledge in all aspects of retail real estate.
Our team of executives and strategic partners draw on decades of experience with major national shopping center owners to deliver top-tier service as an operating partner and provide efficient oversight of the company's own portfolio.
Our broad-based talent is versed in multiple disciplines, from investment and development, which enables the company to quickly assess market opportunities, to management, marketing, and leasing, which allows it to control costs effectively and maintain the quality of its properties.
This position is based inPlantation, FL,
but our company operates nationally, particularly in large regional malls.
As the
Marketing Manager , you will develop and implement marketing programs for Broward Mall that are based on the center's strategic goals.
To be successful, you should have:Bachelor's degree in Marketing or related field and/or - 5 years in professional experience, retail, and/or related shopping center experienceKnowledge of marketing fundamentals and research and reportingExcellent with PC, Excel, MS Word, PowerPoint, Illustrator and/or PhotoshopAbility to quickly learn and use new systemsStrong organizational, time management, and delegation skillsExcellent interpersonal, verbal, and written communication skillsSocial Media skills and experience posting for a companyAbility to deal with multiple tasks effectively and establish prioritiesStrong attention to detailMust have flexibility to work varied schedules, including weekends and evenings
Your responsibilities as the Marketing for Broward Mall will include:
Provide Superior Client ServiceCollaborate with the property team to develop and execute comprehensive, research-based strategic planning that directs marketing efforts to enhance asset value by actively participating in the leasing process (permanent and specialty), driving sales, laying the foundation for development, and thought leadership.
Marketing Strategy ImplementationHave a thorough knowledge of the area market, including all competitive properties, area and customer demographics, and available mediaEffectively execute an advertising program and strategy to increase center foot traffic, tenant sales, and participation in the marketplaceCoordinate special events and community relations programs to support the strategic plan; work with retailers to involve them as appropriate; track and produce results summaries to determine impact on center traffic and sales; monitor center perception and brand.
Advertising and Sales PromotionsStrategically plans and executes center advertising and sales promotionsExecutes media buys with various media outlets to determine placement and contentExecutes reports/analytics for reviews of sales promotion programsPerforms market studies to understand retail sales performance by category as well as sales performance of competitive centers
Tenant and Community RelationsDevelop and cultivate relationships with store managers to maximize foot traffic, sales, and exposureDevelop and implement opportunities for Tenant cross-promotions to improve salesDevelops and maintains relationships with community groups, civic leaders, nonprofit organizations, and local influencers
CommunicationsIn conjunction with the General Manager and senior company management, is the local center spokesperson for all public relations and directly interfaces with the media as necessary to further the objectives of the center and promotes the best interests of the companyUses center's campaign and branding guidelines and oversees all aspects of in-mall signage, including but not limited to center directories, duratrans, barricade, static sticker in-center sign programs, LED board content, exterior static billboardsFrequently communicates with tenantsBuilds, cultivates and maintains relationships with tenantsDevelops Marketing AMRThought leadership, brand ambassador, and community liaison for the asset.
Digital:
Website / Social Media / E-Newsletters / Digital Assets/ SMS/ Text-To-ConciergeLeads the strategic vision of the center's website and designs same for optimization and friendly user interface – both customer and tenantMonitors website usage & analytics every monthImplements all social media content that effectively promotes the center and its brand, retailers, and events - with a consistent voice and professional presentation consistent with a first-class shopping centerShows growth across all platforms and reports accordinglyCreates programs across digital platforms and leverages digital assets to increase awareness for the Center and its retailers
Special EventsPlans and implements all center or city events that take place on the propertyServes as primary contact for all event operationsCoordinates events' operations, participating departments & vendorsMonitors event expensesReview event logistics and performanceResearches and recommends appropriate events for center participation and sponsorshipConducts a timely post-event and/or post-promotion meeting review of event/promotion to determine viability and changes/adjustments for the following year
Signage & Visual MerchandisingManages center signage, visual merchandise displays, and vacant storefronts within budget guidelinesCreates holiday décor plan in conjunction with General Manager; partners with Engineering and Maintenance for center seasonal décor, creates a calendar of tasks, and monitors budgeted expensesRecommends and researches additions to and changes in seasonal décor
Best-in-Class Benefits and Perks:We value our employees' time and efforts.
Our commitment to your success is enhanced by our competitive compensation and an extensive benefits package, including:
Comprehensive health coverage:
Medical, dental, and vision insurance providedRobust retirement planning: 401(k) plan available with employer matchingFinancial security: Life and disability insurance for added protectionFlexible financial options: Health savings and flexible spending accounts offeredWell-being and work-life balance: Paid time off and holidays
Plus, we work to maintain the best environment for our employees where people can learn and grow with the company.
We strive to provide a collaborative, creative atmosphere where everyone feels encouraged to contribute to our processes, decisions, planning, and culture.
Ready to take your career to the next level? Join us in making Broward Mall the go-to shopping, dining, and entertainment destinationIf you're passionate about creating memorable moments, optimizing efficiency, and thriving in a fast-paced, vibrant environment, this is the opportunity you've been waiting forPlease reference " Marketing Manager – Broward Mall " in the subject line.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
