- In collaboration with the regional Sales Directors across the Americas region, create an integrated marketing activity plan that includes local execution of the global go-to-market initiatives and aligns to the regional sales strategies
- Manage a high-performing and diverse field marketing team. Management duties include, but are not limited to:
- Working with your team in evaluating and prioritizing various programs to ensure budget and results are achieved
- Reporting on results of specific tactics as well as the breadth of the field marketing programs in your region that align and contribute to sales goal achievement
- Coach, mentor and support development among team members
- Develop plans needed to:
- Amplify, localize and create demand generation and pipeline acceleration campaigns
- Build local presence and credibility through events, speaking opportunities, web presence, content syndication and PR
- Support key verticals, ABM and personalized tactics
- Support the region to retain existing customers, expand within the base, upsell and cross-sell as well as new customer recruitment
- Collaborate with Corporate Marketing functions to ensure red thread messaging of "brand to demand" in your plans
- Responsible for initiation, execution, management and measurement of local marketing activities. Including, but not limited to email campaigns, account-based marketing for cross sell, partner marketing planning and co-funding, digital marketing, events, social media activity, advertising
- Collaborate and work with our demand gen center of excellence for team for regional campaign components
- Ensure lead follow up in region and align with BDR team
- Measure marketing programs at all levels of detail. Analyze outcomes, provide insights and present results to facilitate sound decision-making
- Sales Stakeholder Management: Provide regular updates and takes inputs as a member of the region's senior management team
- Attend Sales QBRs; prepare and present marketing plans, supporting tactics and performance metrics
- Is accountable for the marketing budget for North America and ensuring the spend is aligned to the regional objectives
- Business/Marketing IT degree (preferred) but equivalent experience will also be considered in place of the education
- People management experience
- Extensive experience in field marketing
- Proven experience of channel partner programs and co-marketing activities
- Knowledge of marketing technologies such as , 6Sense and Eloqua
- Ability to drive ideas to execution - creative and hardworking
- Ability to operate, present and collaborate at a senior level
- Approachable and able to successfully collaborate with sales and international marketing teams
- Flexible and adaptive to change with the ability to multi-task in a fast-paced environment
- Medical, dental, vision, life & disability, and financial benefits (including 401(k) retirement savings plan. Tuition Reimbursement program. Additional voluntary benefits including crucial illness/hospital indemnity, identity theft protection, auto & home insurance, legal, and pet insurance.
- Competitive salary, uncapped commission, and best-in-class Employee Stock Purchase Program (ESPP) with a 27-month lookback
- Flexible paid vacation time, paid day off for your birthday, and company holidays. A variety of leave plans, including Parental Leave.
- Employee Assistance Program (EAP) and an employee well-being program focusing on physical, mental, and financial health.
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Senior Manager, Field Marketing - Burlington, United States - Progress
Description
We're Progress – we offer the best products to develop, deploy, and manage high-impact business applications. We are bold, forward-thinking innovators who build solutions that work and care about our customers. We invent and reinvent every day, work together as one, value and respect each other, and cheer our wins. Join us as a Senior Manager of Field Marketing for the Americas. This will be a full time hybrid role working between your home office and our Burlington MA headquarters.The Senior Manager of Field & Channel Marketing for North America will report directly to the Global Sr. Director, Field & Channel Marketing. Sales and global campaigns teams will be important partners as you drive net-new growth, customer expansion and cross-sell, and installed base retention through a variety of segment-focused marketing campaigns and tactics. The Manager of field Marketing is a conduit for the revenue organization to the marketing team.
WHAT YOU WILL DO IN THIS ROLE:
TO BE SUCCESSFUL IN THIS ROLE YOU WILL NEED TO HAVE:
BENEFITS
Progress is proud to be an Equal Opportunity Employer
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