Jobs
>
Baltimore

    AVP, Digital Marketing - Baltimore, United States - Allianz

    Allianz
    Allianz Baltimore, United States

    1 week ago

    Default job background
    Description


    The Head of Digital Marketing will be a key player to help drive Allianz Trades' company strategy and identify areas to maximize revenue, streamline operations, and drive sustainable growth.

    They will own the strategic vision, roadmap, and execution of paid and non-paid digital marketing and lead nurture programs.

    The will be responsible for aligning and harmonizing the diverse functions within digital marketing, cross functionally and across local and global BUs, to create symphonic revenue growth and will manage internal and external digital marketing teams to carry out and execute their strategy.

    Come join a dynamic team at one of Baltimore's Best Places to Work and an Olympic and Paralympic Partner.

    Key Responsibilities and Duties


    Build short and long-term digital marketing roadmaps and budgets and manage our omni-channel campaign strategy in close collaboration with key stakeholders, and global marketing counterparts to help the business achieve its revenue goals.

    Lead, develop and inspire a team of growth marketers and channel owners with ability to bring individual initiatives together and accomplish joint goals.

    Oversee an seven-figure annual digital marketing budget to drive consumer leads across diverse sales regions and allocate appropriate levels of funding necessary to meet targets, regularly monitoring investments and ROI to stay within budget parameters.

    Analyze market, customer and competitive data and conduct research to define ideal target audience, appropriate media mix and lead generation campaigns.

    Take ownership for our customer acquisition and conversion channels - Search, programmatic, web, SEO and email. Own and improve how we convert our prospects into customers.

    Work closely with sales, content and operations team, to identify, test and roll out improvements with a focus on messaging and UX.

    Help in customer retention efforts to ensure our customers get to their 'AHA' moment quicker, churn is kept low and LTV is increased.

    Own strategy, performance, and goals (leads, spend, CPL, ROAS) across all digital channels.

    Analyze performance data and direct digital investment and efforts across current and new digital marketing channels and utilize data sources to optimize campaigns from click to contract.

    Deliver regular updates and results related to campaign deliverables, digital media, content, social media, and website performance.
    Required Qualifications and Skills

    Digital Marketing Expert:

    Advanced knowledge of the digital marketing landscape and understand the customer journey, sales funnels, and marketing strategies in order to better align Sales & Marketing.

    Broad hands on experience across paid channels (PPC, programmatic), organic media, website management (incl CRO) and marketing automation (Marketing & SFDC a plus).


    Problem Solver:

    Passionate about identifying new ideas/innovations and resourceful and resilient when working to implement creative solutions needed to produce desired outcomes.


    Knowledge Seeker:

    Monitor digital marketing trends closely and conduct research to learn more about your target audience and market trends to identify new opportunities for revenue generation.


    Data-Driven:
    Experience in a combination of analytics tools to identify campaigns' strengths and weaknesses. This could include using channel-specific analytics (Google Ads, LinkedIn, etc.), Microsoft Excel, Power BI, and similar tools. Experience with multi-touch attribution, analytics, measurement, and testing.

    Team Player:
    You're able to communicate effectively, build strong working relationships with cross-department teams, and collaborate to accomplish shared goals. Understand the marketing and sales relationship.

    Project and team management skills:
    Demonstrated ability to translate business objectives into trackable marketing campaigns. Experience effectively managing multiple 3rd party vendors including vendor selection and negotiation. Must be a strong project manager and manage competing priorities from multiple stakeholders, including global parent.

    Technical acumen:
    Driving efficiency through automation and technology, and ensuring data integrity across systems. Has assessed and implemented major components of digital marketing stack. SFDC, Marketo, Adobe product suite, PM tools, etc.
    Bachelor's Degree in Marketing or similar, Masters degree a plus.
    8-10 years of digital marketing experience with increasing responsibilities and team management.
    Owned digital marketing KPIs (e.g., leads, revenue, spend, etc.) in a B2B business, international business a plus.
    Excellent communication, presentation skills to technical and non-technical audiences.
    Strong general business acumen and connects company goals to team goals.

    #LI-BP-1

    #LI-Baltimore

    #LI-Hybrid


    44792 | Marketing & Design | Management | Allianz Executive | Allianz Trade | Full-Time | Permanent Allianz Group is one of the most trusted insurance and asset management companies in the world.

    Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer.

    Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us.

    We at Allianz believe in a diverse and inclusive workforce and are proud to be an equal opportunity employer.

    We encourage you to bring your whole self to work, no matter where you are from, what you look like, who you love or what you believe in.

    We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, disability or sexual orientation. Great to have you on board. Let's care for tomorrow.


    Note:
    Diversity of minds is an integral part of Allianz' company culture.

    One means to achieve diverse teams is a regular rotation of Allianz Executive employees across functions, Allianz entities and geographies.

    Therefore, the company encourages its employees to have motivation in gaining varied skills from different positions and to collect experiences from across Allianz Group.


    Nearest Major Market:
    Baltimore
    #J-18808-Ljbffr
  • Bennett Hill Academies

    Digital Marketer

    1 week ago

    Bennett Hill Academies Baltimore, United States

    Job Description · Job DescriptionBennett Hill Academies is looking for an experienced Digital Marketer to help us create and implement our digital advertising campaign on social media and also our email marketing campaign. · ABOUT BENNETT HILL: · We have highly experienced and t ...

  • who... a staffing company

    Digital Marketing Associate

    4 days ago

    who... a staffing company Baltimore, United States

    DIGITAL MARKETING ASSOCIATE: BALTIMORE, MD · Who Staffing is looking for a Digital Marketing Associate for a full-time, direct hire opportunity with our client in Baltimore, MD. · Job Summary: · Our client is looking for an entrepreneurial, results-driven Digital Marketing Associ ...

  • Medifast, Inc

    Director, Digital Marketing

    1 week ago

    Medifast, Inc Baltimore, United States

    About This Opportunity · At Medifast, our team members are relentless in our mission of driving Lifelong Transformation, One Healthy Habit at a Time. When you join Medifast, you become part of a dynamic, fast-growing community of highly motivated, like-hearted people who share a ...

  • Tava Health

    Digital Marketing Manager

    1 week ago

    Tava Health Baltimore, United States

    Job Description · Job DescriptionAbout Tava Health: · Tava Health, a leading online mental health platform, is committed to fostering meaningful connections between providers and their clients. For providers, Tava offers an integrated suite featuring an electronic medical record, ...

  • Tava Health

    Digital Marketing Manager

    6 days ago

    Tava Health Baltimore, United States

    About Tava Health: Tava Health, a leading online mental health platform, is committed to fostering meaningful connections between providers and their clients. For providers, Tava offers an integrated suite featuring an electronic medical record, caseload management, telehealth, c ...

  • Allianz

    AVP, Digital Marketing

    6 days ago

    Allianz Baltimore, United States

    The Head of Digital Marketing will be a key player to help drive Allianz Trades' company strategy and identify areas to maximize revenue, streamline operations, and drive sustainable growth. They will own the strategic vision, roadmap, and execution of paid and non-paid digital m ...

  • Allianz Popular SL.

    Head of Digital Marketing

    3 weeks ago

    Allianz Popular SL. Baltimore, United States

    Press Tab to Move to Skip to Content Link · Select how often (in days) to receive an alert: · Select how often (in days) to receive an alert: · Employing Entity: · Euler Hermes North America Insurance Com · Job Type: · Full-Time · Employment Type: · Permanent · ID: · 44792 · ...

  • Allianz

    AVP, Digital Marketing

    1 week ago

    Allianz Baltimore, United States

    The Head of Digital Marketing will be a key player to help drive Allianz Trades' company strategy and identify areas to maximize revenue, streamline operations, and drive sustainable growth. They will own the strategic vision, roadmap, and execution of paid and non-paid digital m ...

  • Medifast, Inc

    Manager, Digital Marketing

    1 week ago

    Medifast, Inc Baltimore, United States

    About the Opportunity · At Medifast, our team members are relentless in our mission of driving Lifelong Transformation, One Healthy Habit at a Time. When you join Medifast, you become part of a dynamic, fast-growing community of highly motivated, like-hearted people who share a ...

  • Alexander & Tom Inc

    Digital Marketing Strategist

    5 days ago

    Alexander & Tom Inc Baltimore, United States

    The Digital Marketing Strategist will take an active part in the entire client marketing process; understanding customers and creating segmentation, identifying issues, understanding market landscape, planning and conducting insights and strategic research, and executing a data-d ...

  • Pixelligent Technologies, LLC

    Digital Marketing Specialist

    4 days ago

    Pixelligent Technologies, LLC Baltimore, United States

    Job Description · Job DescriptionDescription:Summary · The Digital Marketing Specialist is responsible for helping maintain Pixelligent's brand. Duties include performing marketing research, strategizing with other marketing professionals, and creating content to aid in the succe ...

  • Pixelligent

    Digital Marketing Specialist

    1 week ago

    Pixelligent Baltimore, United States

    Summary · The Digital Marketing Specialist is responsible for helping maintain Pixelligent's brand. Duties include performing marketing research, strategizing with other marketing professionals, and creating content to aid in the success of marketing campaigns. · **This positio ...

  • Johns Hopkins University

    Digital Marketing Specialist

    2 weeks ago

    Johns Hopkins University Baltimore, United States

    JHU Carey Business School is seeking a Digital Marketing Specialis t with experience in project management and a strong background in digital marketing, specifically email marketing. Reporting to the Marketing Manager, the Digital Marketing Specialist supports the development, pl ...

  • Royal Farms

    Digital Marketing Project Manager

    1 week ago

    Royal Farms Baltimore, United States Full time, Part time

    Job Description · We are seeking a creative and results driven Digital Marketing Project Manager to join our team at Royal Farms. The ideal candidate will be responsible for developing and implementing digital marketing strategies to enhance our online presence, drive customer e ...

  • Black Propeller

    Digital Marketing Coordinator

    1 day ago

    Black Propeller Baltimore, United States

    Hey there We're Black Propeller, one of thefastest-growing digital marketing agencies in Maryland. We create innovative PPC advertisingstrategies for our expanding client base, and we have a blast doing it. · We're looking to add a full-time Digital Marketing Coordinator to our ...

  • Mamas on the Half Shell

    Digital Marketing Specialist

    3 weeks ago

    Mamas on the Half Shell Baltimore, United States

    Job Description · Job DescriptionJoin our dynamic team at Mama's on the Half Shell, a premier seafood restaurant, as a full-time Digital Marketing Specialist Located in vibrant Baltimore and Owings Mills, MD, we're known for our mouthwatering seafood dishes and lively atmosphere. ...

  • Nacho Mama's

    Digital Marketing Specialist

    3 weeks ago

    Nacho Mama's Baltimore, United States

    Job Description · Job DescriptionJoin our dynamic team at Nacho Mama's, a premier seafood restaurant, as a full-time Digital Marketing Specialist Located in vibrant Baltimore and Owings Mills, MD, we're known for our mouthwatering seafood dishes and lively atmosphere. If you're p ...

  • Warschawski

    Senior Digital Marketing Strategist

    1 week ago

    Warschawski Baltimore, United States

    This is a full-time position that operates on a hybrid work schedule. Candidates must be available to come into the office at the Baltimore headquarters from Monday to Wednesday. · We are looking for an entrepreneurial, results-driven Senior Digital Marketing Strategist with pro ...

  • Envitae

    Digital Marketing Manager

    1 week ago

    Envitae Baltimore, United States

    For this job, you will work on various projects in our company portfolio, including vacation rental business ENVITAE, an art app and several other tech projects. · We need somebody who knows social media management like the back of their hand and can quickly drive growth organic ...

  • Alexander & Tom Inc

    Digital Marketing Project Coordinator

    1 week ago

    Alexander & Tom Inc Baltimore, United States

    We're looking for a digital marketing coordinator to work in our Digital Marketing Agency. We manage and produce web-based campaigns and web/digital development projects for high profile customers (corporations, associations, and government entities). · You will coordinate desig ...