Jobs
>
Baltimore

    Director, Digital Marketing - Baltimore, United States - Medifast, Inc

    Medifast, Inc
    Medifast, Inc Baltimore, United States

    5 days ago

    Default job background
    Description
    About This Opportunity


    At Medifast, our team members are relentless in our mission of driving Lifelong Transformation, One Healthy Habit at a Time.

    When you join Medifast, you become part of a dynamic, fast-growing community of highly motivated, like-hearted people who share a passion for promoting health and wellness.

    Just as OPTAVIA Coaches inspire Clients to reach their personal wellness goals, at Medifast, we inspire each other to bring our best to work each day to further our shared mission.

    If you want to build a rewarding career that makes lives better on a daily basis, Medifast may be the perfect place for you.

    Overview Of Position

    The person in this role will establish a digital marketing center of excellence. Responsible for digital marketing strategy, implementation, and optimization across corporate and consumer brands.

    Inclusive of social media strategy and management, social community management, paid digital, lead generation, email marketing, and consumer and corporate owned website content management.

    Job Responsibilities


    Develop and execute annual digital marketing plans in partnership with marketing leaders, driving goal setting, strategies, and tactics required to deliver on company and brand business objectives.

    Work with 3rd party partners (e.g. Google, social platforms Facebook, Twitter, Salesforce, etc) to identify growth and enhancement opportunities.
    Create and execute compelling, impactful programs that drive awareness, consideration, leads, conversion and loyalty among existing Clients and Coaches.
    Drive accountability for performance of digital agencies (creative and media) and consultants.

    Responsible for social media strategy development, roll out of program elements and execution, content calendar development, content production, determining paid support, analytics and optimization and other related tasks.

    Responsible for digital marketing strategy development and execution, performance measurement and optimization.

    Work with data marketing and analytics team to measure, monitor, optimize and report on all digital marketing efforts, deriving insights that lead to actionable outcomes.

    Overall responsibility for optimization strategy of both the corporate (Medifast Inc.) and consumer ) brand websites collaborating with business owners who are responsible for content.

    Build and mentor an exceptional in-house team and partner with internal creative resources and external partners to accomplish strategic objectives.

    Develop strong working relationships with cross-functional leaders.
    Build and manage budget for all digital marketing related activities.

    Scope 3 direct reports in the short term, with the expectation of building out a team to support the needs of the business including technical talent in email marketing and website design.

    Knowledge, Education, Skills & Abilities

    15+ years of experience in developing and implementing digital marketing strategies
    7+ years team leadership experience
    In depth knowledge of digital marketing channels, paid digital media, social media, SEM/SEO, Google analytics and CRM software
    Sense of ownership and pride in your performance and its impact on company's success

    Your values align with ours:
    Integrity, Accountability, Courage, Empowerment, Partnership, Diversity, Teaming
    Bachelor's Degree
    Competencies

    Strategy AND execution:
    combining leadership and strategic vision with an operational understanding of what needs to be done and the willingness to do it

    Practical experience:
    demonstrate deep knowledge of performance-based digital marketing strategies.

    Insights driven:
    passion for mining data and continually improving digital marketing through insights.

    Entrepreneurial:
    ready to evolve digital marketing within the organization, continuously innovating to achieve strong results.

    Proven success creating and executing effective digital marketing strategies, with the ability to communicate that vision in a pragmatic way using benchmarking and key metrics.

    Excellent written and verbal communications, including the ability to write in a compelling and authoritative style.
    Must possess strong formal and informal leadership skills, the ability to effectively manage conflict and problem solve in a highly-collaborative environment
    Entrepreneurial spirit.
    Insatiable sense of curiosity.
    Solutions orientation.
    Sense of ownership and pride in your performance and its impact on company's success
    Passionate about delivering brand growth and driving the company's mission.

    Core values align with ours:
    Accountability, Integrity, Courage, Teaming, Empowerment, Partnership, Diversity

    At Medifast, Relationships Are At The Center Of What We Do We thrive by elevating our connections with one another as well as with our Coaches & Clients.

    We believe that everyone has the potential to be


    OUTSTANDING
    .

    The Medifast culture is built on seven core values:
    integrity, courage, teaming, accountability, empowerment, partnership and diversity.

    These values aren't just words on a page – they are celebrated as a core part of the company's philosophy.

    We Lead By...

    Mastering Relationships:
    We build trust, promote collaboration and we are reliable


    Being innovative:
    We strive to improve things in our areas of influence; test, refine and expand within the business strategy; and reach beyond real and perceived boundaries


    Simplifying:
    We are committed to making things measurable, repeatable and scalable; focusing on outcomes not activities; and eliminating complexity to increase focus


    Anticipating:
    We predict long-term business and organizational needs; challenge assumptions; and expect and prepare for the unexpected.

    More About Medifast


    About Medifast:
    Medifast (


    NYSE:
    MED) is the health and wellness company known for its habit-based and Coach-guided lifestyle solution OPTAVIA, which provides people with a simple, yet comprehensive approach to help them achieve lasting optimal health and wellbeing.

    OPTAVIA offers clinically proven plans, scientifically developed products and a framework for habit creation reinforced by independent Coaches and Community support.

    As a physician-founded company with a 40+ year history, Medifast is a leader in the U.S. weight management industry.

    The company continues to innovate and build upon its scientific and clinical heritage to deliver on its mission of offering the world Lifelong Transformation, One Healthy Habit at a Time.

    Medifast was recognized in 2023 by Financial Times as one of The Americas' Fastest Growing Companies and in 2022 as one of America's Best Mid-Sized Companies by Forbes.

    For more information, visit and and follow @Medifast on Twitter. Thank you for taking the time to learn more about Medifast.
    #J-18808-Ljbffr
  • Bennett Hill Academies

    Digital Marketer

    2 days ago

    Bennett Hill Academies Baltimore, United States

    Job Description · Job DescriptionBennett Hill Academies is looking for an experienced Digital Marketer to help us create and implement our digital advertising campaign on social media and also our email marketing campaign. · ABOUT BENNETT HILL: · We have highly experienced and t ...

  • Tava Health

    Digital Marketing Manager

    1 day ago

    Tava Health Baltimore, United States

    Job Description · Job DescriptionAbout Tava Health: · Tava Health, a leading online mental health platform, is committed to fostering meaningful connections between providers and their clients. For providers, Tava offers an integrated suite featuring an electronic medical record, ...

  • Allianz Popular SL.

    Head of Digital Marketing

    2 weeks ago

    Allianz Popular SL. Baltimore, United States

    Press Tab to Move to Skip to Content Link · Select how often (in days) to receive an alert: · Select how often (in days) to receive an alert: · Employing Entity: · Euler Hermes North America Insurance Com · Job Type: · Full-Time · Employment Type: · Permanent · ID: · 44792 · ...

  • Medifast, Inc

    Manager, Digital Marketing

    14 hours ago

    Medifast, Inc Baltimore, United States

    About the Opportunity · At Medifast, our team members are relentless in our mission of driving Lifelong Transformation, One Healthy Habit at a Time. When you join Medifast, you become part of a dynamic, fast-growing community of highly motivated, like-hearted people who share a ...

  • Allianz

    AVP, Digital Marketing

    5 days ago

    Allianz Baltimore, United States

    The Head of Digital Marketing will be a key player to help drive Allianz Trades' company strategy and identify areas to maximize revenue, streamline operations, and drive sustainable growth. They will own the strategic vision, roadmap, and execution of paid and non-paid digital m ...

  • Allianz

    AVP, Digital Marketing

    6 days ago

    Allianz Baltimore, United States

    The Head of Digital Marketing will be a key player to help drive Allianz Trades' company strategy and identify areas to maximize revenue, streamline operations, and drive sustainable growth. They will own the strategic vision, roadmap, and execution of paid and non-paid digital m ...

  • Pixelligent

    Digital Marketing Specialist

    11 hours ago

    Pixelligent Baltimore, United States

    Summary · The Digital Marketing Specialist is responsible for helping maintain Pixelligent's brand. Duties include performing marketing research, strategizing with other marketing professionals, and creating content to aid in the success of marketing campaigns. · **This positio ...

  • Johns Hopkins University

    Digital Marketing Specialist

    3 weeks ago

    Johns Hopkins University Baltimore, United States

    JHU Carey Business School is seeking a Digital Marketing Specialist with experience in project management and a strong background in digital marketing, specifically email marketing. Reporting to the Marketing Manager, the Digital Marketing Specialist supports the development, pla ...

  • Johns Hopkins University

    Digital Marketing Specialist

    1 week ago

    Johns Hopkins University Baltimore, United States

    JHU Carey Business School is seeking a Digital Marketing Specialis t with experience in project management and a strong background in digital marketing, specifically email marketing. Reporting to the Marketing Manager, the Digital Marketing Specialist supports the development, pl ...

  • Mamas on the Half Shell

    Digital Marketing Specialist

    2 weeks ago

    Mamas on the Half Shell Baltimore, United States

    Job Description · Job DescriptionJoin our dynamic team at Mama's on the Half Shell, a premier seafood restaurant, as a full-time Digital Marketing Specialist Located in vibrant Baltimore and Owings Mills, MD, we're known for our mouthwatering seafood dishes and lively atmosphere. ...

  • Nacho Mama's

    Digital Marketing Specialist

    2 weeks ago

    Nacho Mama's Baltimore, United States

    Job Description · Job DescriptionJoin our dynamic team at Nacho Mama's, a premier seafood restaurant, as a full-time Digital Marketing Specialist Located in vibrant Baltimore and Owings Mills, MD, we're known for our mouthwatering seafood dishes and lively atmosphere. If you're p ...

  • Royal Farms

    Digital Marketing Project Manager

    1 day ago

    Royal Farms Baltimore, United States Full time, Part time

    Job Description · We are seeking a creative and results driven Digital Marketing Project Manager to join our team at Royal Farms. The ideal candidate will be responsible for developing and implementing digital marketing strategies to enhance our online presence, drive customer e ...

  • Warschawski

    Senior Digital Marketing Strategist

    2 days ago

    Warschawski Baltimore, United States

    This is a full-time position that operates on a hybrid work schedule. Candidates must be available to come into the office at the Baltimore headquarters from Monday to Wednesday. · We are looking for an entrepreneurial, results-driven Senior Digital Marketing Strategist with pro ...

  • Envitae

    Digital Marketing Manager

    5 days ago

    Envitae Baltimore, United States

    For this job, you will work on various projects in our company portfolio, including vacation rental business ENVITAE, an art app and several other tech projects. · We need somebody who knows social media management like the back of their hand and can quickly drive growth organic ...

  • Alexander & Tom Inc

    Digital Marketing Project Coordinator

    3 days ago

    Alexander & Tom Inc Baltimore, United States

    We're looking for a digital marketing coordinator to work in our Digital Marketing Agency. We manage and produce web-based campaigns and web/digital development projects for high profile customers (corporations, associations, and government entities). · You will coordinate desig ...

  • NCAA (National Collegiate Athletic Association)

    Digital Marketing Manager

    2 weeks ago

    NCAA (National Collegiate Athletic Association) Baltimore, United States

    The Society for Post-acute and Long-term Care Medicine, the premier medical society whose members care for people who reside in the post-acute and long-term care settings, is looking for an initiative-taking and talented individual to join our team as the Digital Marketing Manage ...

  • Johns Hopkins University

    Digital Marketing Specialist

    3 weeks ago

    Johns Hopkins University Baltimore, United States

    JHU Carey Business School is seeking a Digital Marketing Specialis t with experience in project management and a strong background in digital marketing, specifically email marketing. Reporting to the Marketing Manager, the Digital Marketing Specialist supports the development, pl ...

  • The Johns Hopkins University

    Digital Marketing Specialist

    1 week ago

    The Johns Hopkins University Baltimore, United States

    Press Tab to Move to Skip to Content Link · Johns Hopkins strongly encourages, but no longer requires, at least one dose of the COVID-19 vaccine. The seasonal flu vaccine requirement remains unchanged. Exceptions may be provided under certain circumstances. Click here for more i ...

  • Mamas on the Half Shell

    Digital Marketing Specialist

    2 weeks ago

    Mamas on the Half Shell Baltimore, United States

    Job Description · Job Description · Join our dynamic team at · Mama's on the Half Shell , a premier seafood restaurant, as a · full-time Digital Marketing Specialist · Located in vibrant · Baltimore and Owings Mills, MD , we're known for our mouthwatering seafood dishes and ...

  • Nacho Mamas

    Digital Marketing Specialist

    2 weeks ago

    Nacho Mamas Baltimore, United States

    Job Description · Job Description · Join our dynamic team at · Nacho Mama's , a premier seafood restaurant, as a · full-time Digital Marketing Specialist · Located in vibrant · Baltimore and Owings Mills, MD , we're known for our mouthwatering seafood dishes and lively atmo ...