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    Digital Marketing Specialist - Boca Raton, United States - Epoca International LLC

    Epoca International LLC
    Epoca International LLC Boca Raton, United States

    3 weeks ago

    Default job background
    Accounting / Finance
    Description

    Epoca International is a designer, importer, and distributor of consumer kitchenware products and is on an amazing growth trajectory. We are looking for a talented and driven Digital Marketing Specialist proficient in Pay Per Click (PPC) to support our dynamic sales team by driving traffic, generating leads, and increasing sales through paid digital advertising efforts. Our retail partners are located in the USA and worldwide including Walmart, Amazon, Target, QVC, Ross Stores, TJ Maxx, Publix, Wegmans, and many others.

    The successful candidate is self-motivated, problem-solving, and analytical with an exceptional understanding of Excel-based math. The successful candidate also demonstrates mental flexibility, able to multi-task, a team player, is well organized, and is able to thrive in fast-paced scenarios. Experience with E-Commerce Sales (particularly Amazon) is a major plus.

    This position is full-time & hybrid, three days are mandatory at our Boca Raton, FL office.

    Essential Duties & Responsibilities:

    • Collaborate cross-functionally for effective bid and budget optimization.
    • Provide continuous oversight of ASIN-level campaigns on a daily, weekly, and monthly basis.
    • Develop high-level strategies for different ad types.
    • Leverage AI to optimize bidding strategies and ad targeting, automate real-time campaign adjustments, and gain deeper insights from analytics, significantly enhancing the efficiency and effectiveness of our digital advertising efforts.
    • Demonstrate competence in budget allocation to maximize ROI for campaigns and products.
    • Determine the appropriate split between ad types, such as Sponsored Product vs Sponsored Brands
    • Implement strategies for successful launches of new products.
    • Stay updated on all Amazon Ad offerings and conduct A/B creative testing for Sponsored Brands (SB) and Sponsored Display (SD) campaigns.
    • Collaborate with subject-matter experts to drive business growth.
    • Generate weekly/monthly reports for performance assessment and issue identification.
    • Ensure compelling and keyword-optimized ad copy with a focus on driving conversions.

    Experience & Qualifications:

    • Possess 1+ years of experience in Amazon PPC advertising campaign management.
    • Proactive Strategy Implementation: Proficient in keyword research, ad optimization, and budget management
    • Proficient in navigating Amazon Vendor Central; experience with Seller Central is a plus, but Vendor Central is ideal.
    • Demonstrate in-depth knowledge of the Amazon algorithm, including understanding product rankings and influencing factors.
    • Have proficiency in using keyword research tools, data analysis, and reporting tools like Helium 10
    • Exhibit in-depth knowledge of digital marketing strategies.
    • Proficiency in MS Office Suite, particularly Microsoft Excel (formulas, pivot tables), PowerPoint, and Word. Photoshop is a plus.
    • Is a team player, willing to jump in where help might be needed
    • Exhibit in-depth knowledge of digital marketing strategies.
    • Proficiency in MS Office Suite, particularly Microsoft Excel (formulas, pivot tables), PowerPoint, and Word. Photoshop is a plus.
    • Is a team player, willing to jump in where help might be needed

    Physical Requirements: The employee typically works in an office environment and uses a computer, telephone, and other office equipment as needed to perform duties. The noise level in the work environment is typical of that of an office. The employee may encounter frequent interruptions throughout the workday. The employee is regularly required to sit, talk, or hear; frequently required to use repetitive hand motion, handle, or feel, and to stand, walk, reach, bend, or lift up to 20 pounds

    Epoca International, LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

    Epoca International, LLC is a drug-free workplace, and we use E-Verify to confirm the identity and employment eligibility of all new hires.

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